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Discuss the trends in retailing of organic foods and the impact of these trends on Whole Foods Market
"Whole Foods Market was established in 1980 by three local Austin, Texas natural food store owners (Thompson, Strickland & Gamble, 2009, p. C-6). In 1991 Whole Foods Market started with ten stores in the U.S. The company’s success has enabled it to grow to a total of 276 stores in United States, Canada and Great Britain as of 2007 (Thompson, Strickland & Gamble, 2009, p. C-2). The growing trend of organic foods has continued to increase. Sales rose from $1.8 billion in 2000 to $6.5 billion in 2007 (Thompson, Strickland & Gamble, 2009, p. C-11).
Trends that can negatively impact Whole Foods Market are “through a loss of sales, reduction in margin from competitive price changes, or greater operating costs such as marketing” (Annual Report, 2009). The major trend that affected Whole Foods Market was mainstream supermarkets, such as Safeway, Kroger and Publix, expanding its grocery selection to include organic products (Thompson, Strickland & Gamble, 2009, p. C-5). Prior to the introduction of organic foods, it was rare to shop at a local Safeway or Kroger to purchase these items. In addition, some stores have introduced their own private label of organic products. It is now not uncommon to walk into one of these supermarkets and find an aisle or section dedicated to organic products.
The impact this could have on supermarkets that specialized in organic foods, such as Whole Foods Market, is a loss of customers and profits. Mainstream supermarkets currently provide everyday items that customers shop for on a regular basis. For those customers that purchase organic foods, these mainstream supermarkets have now become a one-stop-shop. Convenience can be a very attractive factor to customers. According to the USDA, more organic food was sold in supermarkets during...

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