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How to Analyze the Effects of Channel Management by Ian Linton, Demand Media
Definition of 'Distribution Management'

Overseeing the movement of goods from supplier or manufacturer to point of sale. Distribution management is an overarching term that refers to numerous activities and processes such as packaging, inventory, warehousing, supply chain and logistics.

Effective distribution channel management can improve sales and customer satisfaction.
Related Articles * Channel Management Techniques * What Is a Marketing Channel or Channel of Distribution? * How to Write a Marketing Distribution Channel Strategy * Distribution Channel Selection Factors * How to Analyze the Code of Ethics of an Organization * How to Build a Text Distribution List on Your iPhone

Channel management is a technique for selecting the most efficient channels or routes to market for your products and services, and deriving the best results from those channels by applying appropriate financial, marketing or training resources. Channels to market include such distribution methods as direct sales from a website, sales force or call center and indirect sales through distributors or retailers. You analyze the effects of channel management by measuring factors such as changes in your share of the market or the volume of sales via certain channels, the changing costs of going to market through certain channels, and varying levels of customer satisfaction achieved by certain channels.
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By selecting the most effective channel to market and focusing resources on that channel, you can increase market share. If you market your products through retailers or distributors, for example, and you appoint a manager to support your channel customers, you…...

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