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K-Pop Invasion and How It Affect Filipinos

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II. The researcher aims to answer the following problems:
1. What is K-pop?
2. How did K-pop become popular in the Philippines?
3. Why do Filipinos love K-pop?
4. What are the negative reactions/comments of Filipinos about K-pop?
5. What are the effects of Korean Wave or K-pop Invasion in the Filipinos?

III. Methodology The researcher will answer the problems through the use of books and internet.
IV. What is K-Pop?
K-Pop (an abbreviation of Korean pop or Korean Popular music) is a musical genre that originated in South Korea. It is characterized by a wide variety of audiovisual elements. It’s also not just referred to as type of music but also a musical movement that swept South Korea. Singers are usually a group of girls or boys. It is mostly popular among teenagers. K-pop started in the early 1990s and continues to dominate not only in Asia but in the whole world. Some consider K-pop as an all-inclusive genre. The French Audiovisual Organization defines K-pop as a blend of synthesized music, sharp dance routines and colorful, fashionable outfits. A. History of K-Pop
 Early 1990s
- Seo Taiji & Boys was a boyband who started K-pop. Their successful experimentation with different music styles had garnered them a lot of attention in the Music Industry.
 2000s
- Other bands followed and gained popularity in East Asia and Southeast Asia. It grew from a musical genre to a subculture among teenagers and young adults.
 Mid-2000s - present
- Other bands followed and became popular throughout Asia. In the first half of 2012 K-pop market grew larger it grossed nearly US$3.4 billion and was recognized by Time magazine as “South Korea’s Greatest Export” until now K-pop music is continuously rising.
B. Musical Genres  Electronic
 Metal
 Hip Hop
 Pop
 R&B
 Ballad
 Dance pop

V. How did K-pop become popular in the Philippines?
The Korean Wave or K-pop invasion has surely become popular in many parts of the world and Philippines is not an exception. As evidence, thousands of Filipinos attended the Philippine K-Pop conventions, consistent sales figures of K-pop albums, merchandise and concert tickets.
K-pop became popular by the use of social networking sites and YouTube. Every K-pop group has a fandom. They help promote their favorite groups to gain popularity. Because Hangul (Korean Language) is a foreign language and non-Koreans cannot understand fans, who knows and studied Hangul translates Korean songs and interviews that’s why more people gets hooked by K-pop.
A. Most used social networking sites that companies and fans use to promote K-pop:  Youtube
 Twitter
 Facebook
 Instagram
 Weibo
 EatYourKimchi
 KpopStars
 allKPOP

B. Active Fandom  Exo-L
 Inspirits
 SONEs
 Black Jacks
 Star1
 Shawols
 ELFs
 VIPs

VI. Why do Filipinos love K-pop?
K-pop is greatly embraced in the Philippines because it deals in universal theme. Their music is usually about love, heartbreak, hope, restoration and transformation. It is not surprising that Filipino relates to the melodies of the Korean songs and with the help of the Internet fans can easily search the meaning of the lyrics. We also share similar culture with Korea. Just like us, Koreans also has a value of respecting elders and honoring them by the use of honorifics like “po” and “opo” in Filipino and ”Sunbae” and “nim” in Korea making them relatable to us. Kpop provides excellent entertainment. In recent years, Korean pop culture has presented us fresh perspective on universal themes contained in their music and drama. Koreans love fashion. K-pop bands/artist usually wears fashionable and colorful clothes which caught the attention of a lot of fashionistas. Korean artist are all good-looking, has nice bodies and are all very talented. And lastly, Filipinos love K-pop because of Dara Park of 2ne1 most commonly known as Sandara Park. Dara was once an actress in the Philippines that’s why Filipinos are attached to her and continues to support her.
A. Most Popular K-pop Artist/Band in the Philppines(in no particular order)  EXO
 Infinite
 SNSD/Girl’s Generation
 Super Junior
 Big Bang
 Psy
 Bangtan Boys(BTS)
 Shinee
 2NE1
 Sistar

B. Popular K-pop Songs in the Philippines(in no particular order)  Growl- Exo
 Overdose- Exo
 Last Romeo- Infinite
 Give it to me- Sistar
 I Got A Boy- SNSD
 Gee- SNSD
 Back- Infinite
 Fantastic Baby- Big Bang
 Falling in Love- 2NE1
 Come back home- 2NE1

VII. What are the negative reactions/comments of Filipinos about K-pop?
VIII. What are the effects of Korean Wave or K-pop Invasion in the Filipinos?

Bibliography: http://kpopforbeginners.weebly.com/what-is-kpop.html -Chloe http://en.wikipedia.org/wiki/K-pop • Hartong, Jan Laurens (2006). Musical Terms Worldwide: A Companion for the Musical Explorer. Semar Publishers. ISBN 978-88-7778-090-4.
• Holden, Todd Joseph Miles; Scrase, Timothy J. (2006). Medi@sia: Global Media/tion In and Out of Context. Taylor & Francis. ISBN 978-0-415-37155-1.
• Jung, Sun (2011). Korean Masculinities and Transcultural Consumption: Yonsama, Rain, Oldboy, K-Pop Idols. Hong Kong University Press. ISBN 978-988-8028-66-5.
• Kim, Myung Oak; Jaffe, Sam (2010). The New Korea: An Inside Look at South Korea's Economic Rise. AMACOM Div American Mgmt Assn. ISBN 978-0-8144-1489-7.
• K-Pop: A New Force in Pop Music (PDF) (Korean Culture No. 2 ed.). Korean Culture and Information Service; Ministry of Culture, Sports and Tourism. 2011. ISBN 978-89-7375-166-2.

http://www.wisegeek.com/what-is-k-pop.htm http://www.ncca.gov.ph/about-culture-and-arts/articles-on-c-n-a/article.php?igm=1&i=154 http://en.wikipilipinas.org/index.php/Music_of_the_Philippines
• - This page was last modified on 10 August 2012, at 02:31. http://www.asiapundits.com/why-is-k-pop-so-popular/ -Christopher Smith
AUGUST 28, 2012 AT 6:26 PM
SOUTH KOREA

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