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K&N's Marketing Report

In: Business and Management

Submitted By syedumernoman
Words 2045
Pages 9
Principles Of Marketing

Submitted to: Final project on: Ms. Nadia Rahim
Submitted by:
Madiha Fazal
Sheeba Siddiqui
Syed Umer Noman
Abdul Sheikh Moiz
Afsheen Raza Zaidi

Certificate:

It is to certify that all the work submitted is authentic and genuine.

Preface
This project report has been prepared to meet the requirement of the final project of Principles of Marketing of program MBA.
For the preparation of this project we have visited K&N’s outlets and its head office and had a meeting with marketing manager of K&N’s. The rationale behind visiting the company is to study and evaluate the marketing and positioning strategies of K&N’s products the history and development of the food market.
The report starts with the basic history and introduction of the company, its products and competitors it also covers the general information of the market.
The information presented in this report has been obtained from the company’s personnel consumers and the market and company’s websites.

Group members
Sheeba Siddiqui
Syed Umer Noman
Madiha Fazal
Afsheen Raza
Abdul Moiz

Contents Introduction 3 History: 3 Working Process: 3 PRODUCTS: 4 CURRENT MARKET SITUATION: 4 COMPETITORS 5 Menu foods: 5 Man-o-salwa 5 Pk Foods 5 Dawn foods 5 Competing products 5 Earlier product to satisfy need: 5 Researching Organizational Marketing Positioning: 6 Target Marketing Segments 6 • Working Women: 6 • Kids : 6 • Business class 6 • House wives: 6 Market positioning AND Difference Promoted: 7 • Halal Product: 7 • M.S.G. Free 7 • Vaccinated: 7 • CARBONATE FREE: 7  Non-steroidal growth: 7 POSITIONING STRATEGIES: 8 • Advertisement: 8 • Backward integration: 8 • Recall SHORT expiry products 8 • Fish Free Feed: 9 • Case Study Accepted IN...

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