...MKT 113: Final Project Part I Final Submission Henry Claytor Southern New Hampshire University Pure Hills Inc. has always been one of the Greater Kansas City’s area most sought after pet food for the last few years. We monitor the industry trends from around the globe and more important we make sure our entire product line meets all customer expectations for their pets. We are now expanding our product line for dog food consumers with a high-quality all natural dog food. At Pure Hills we are dedicated to help pets live longer healthier lives. In order to have Pure Hills decide the best market for its new products, a SWOT analysis on our product is crucial to our success. Pure Hills will use this information to see how we can take advantage of the strengths and opportunities of the market. The SWOT analysis will help us pinpoint the market strengths and that will help us decide a strategy to use on those strengths for future opportunities. Pure Hill’s strengths are in the product's high-quality ingredients, freshness and how part of its sales go towards helping all animals. According to an article “Pet food product trends and positioning claims” from petfoodindustry.com they say “ The recent survey also showed 54% of pet owners placing a “high priority” on buying pet food with natural ingredients. Natural, organic and related product claims are, correspondingly, among the most important and effective in the pet food market.” (Sprinkle, 2016). If this statement hold true...
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...date far into the past. In this research I will be going over a few different ways cultures precede with their consumption on food and how this may reflect their everyday lifestyle. In the United States there are thousands of different cultures that take place when it comes to eating. One of the biggest things that come to mind is the vast amount of fast food in the southern states. When going over parts of the book “The Human Mosaic” It is very noticeable the percentages of sales of fast food. Southern States such as Louisiana and Alabama they consume up to 50% or more in fast food, where as in states such as Maine, Pennsylvania, Vermont, etc… consume less that 30%. This might be why there are a higher percentage of obesity in the south put there is no physical proof that the assumptions are true. Some parts of the United States eating habits can be quite diverse from each other. Even though some cities can have a very popular food it’s hard to not find what kind of food you are looking for. Cities such as Chicago and New York City are well known for having deep dish pizzas, whereas cities like Kansas City, Memphis are heavily influenced by preparing barbeques. It is safe to say that having access to different kinds of foods can vary by location. States around the coast may pull a bigger portion of foods from the ocean because they have easier access than states in the Midwest for example. Different ethnicities in the...
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............................................................................ 4 1.1 1.2 1.3 1.4 Business Objectives .....................................................................................................................................4 Mission Statement ........................................................................................................................................4 Guiding Principles ........................................................................................................................................4 Keys to Success ............................................................................................................................................5 2.0 2.1 2.2 2.3 2.4 Company Description ........................................................................................................ 5 Ownership ....................................................................................................................................................5 Legal Form ...................................................................................................................................................5 Start-Up Summary...
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...I. Executive Summary 4 II. Situation Analysis 4 Company (Product/Service) Description 4 SWOT Analysis 5 Strengths 5 Weaknesses 5 Opportunity 5 Threats 6 Industry Analysis 6 Target Market Description 7 Market Segments 7 Market Characteristics 8 Marketing Mix 8 Competitive Analysis 9 III. Advertising Objectives 10 Communication goals 10 Purchasing behavior 10 Positioning 10 IV. Advertising (Creative) Strategy 11 Product Concept 11 Target Audience 11 Communications Media 11 Media Objectives 12 Media Plan 12 Communication Effectiveness 13 Advertising Message 13 V. Testing and Evaluation 13 Advertising Research 13 Effective Measurement 14 VI. References 14 I. Executive Summary The retail sales of t-shirts are a $150 billion a year industry in the United States with growth expected at a rate of 4% to 5% annually. The Company is bringing out a new line of organic cotton t-shirts printed with water-soluble ink available in white, black, chocolate, city green, independence red, light blue, natural, navy, silver, and smoke in sizes extra small to 2x large. Consumers in the United States are becoming more and more aware of issues, such as global warming, pollution, and environmental protection. Conventionally grown cotton consumes 10% of all agricultural chemicals on 1% of all agricultural land in the U.S. Research has shown that synthetic fertilizers pollute the soil, water, and air. Organic cotton in general still represents...
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...MYTHOLOGY IN MODERN SOCIETY [pic] [pic] [pic] |Mythology is everywhere! Daily you run across instances of words, city names, companies, | |literary allusions - and even planets and constellations - that take their name or borrow | |their theme from myths. Because of your many requests, I've provided a couple of thousand | |excellent examples to help you get started in your research. Remember, you're surrounded | |by mythology in today's society, whether you realize it or not! | Mythological Influence on Modern... |[pic]Companies & Groups |[pic]Planets & Constellations | |[pic] Words & Expressions |[pic]Literary & Pop Culture | [pic]American Cities Named From Mythology [pic] COMPANIES & GROUPS |Mythology is everywhere! There are hundreds of companies, groups and corporations that take their name, logo or theme from ancient mythology. | |I've provided a variety of examples to help you in starting your research. Some are well-known international companies, others are of a more | |local nature. | |Aegis - Zeus and Athena's protective shield; modern group of insurance companies (The Aegis Group). | |Ajax - Greek warrior in the Trojan War, who "cleaned up" in...
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...TEAM MANAGEMENT MANA 4330, Section 001 Fall, 2010 Instructor: Dr. Terrance A. Wilensky Phone: 817- 272-0233(office); 214.735.7000 (cell) Office: 216 COBA E-Mail: twilensky@uta.edu Office Hours: 3:00-4:30 Tuesday and Thursday or by appointment Course Time & Location Tuesday and Thursday 11-12:20 PM COBA 245W Required Text: Lumsden, G., Lumsden, D., & Weithoff, C. (2010). Communicating in Groups and Teams: Sharing Leadership (5th. ed). Boston: Wadsworth/Cengage Learning Course Content All organizations depend on people to carry out their tasks and work toward common goals, whether you work for a large or small corporation, a federal or state agency, or own your own business. Much of the time we spend working in organizations we spend working in teams. This course is designed to familiarize you with the dynamics of working in teams, to become more effective team members, and to lead teams. To accomplish this, we will examine a number of factors that influence team member interaction and ultimately team performance through lectures, slides, films, demonstrations, cases, and student class presentations. Additionally, this course is intended to provide you with the understanding and skill necessary to communicate effectively in any group, whether it is a social club, a religious organization, or a high-level executive committee in your future career. But it goes more specifically to your preparation for the intensive work in teams that...
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...Corporate and Allen 10th Edition 11th Edition Presented by: Nguyen Xuan Thang Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. 9-1 COMPANY AND PROJECT COSTS OF CAPITAL • Firm Value • Sum of value of assets Firm value PV(AB) PV(A) PV(B) 9-2 1 25/03/2014 FIGURE 9.1 COMPANY COST OF CAPITAL • A company’s cost of capital can be compared to CAPM required return Required return SML 5.5 Company cost of capital 0.2 0 0.5 Project beta 9-3 9-1 COMPANY AND PROJECT COSTS OF CAPITAL • Company Cost of Capital D E rassets COC rdebt V requity V V D E D Market val ue of debt E Market val ue of equity rdebt YTM on bonds requity rf β( rm rf ) 9-4 2 25/03/2014 9-1 COMPANY AND PROJECT COSTS OF CAPITAL • Weighted Average Cost of Capital • Traditional measure of capital structure, risk and return D E WACC (1 Tc ) rD V rE V 9-5 9-2 MEASURING THE COST OF EQUITY • Capital Structure (CS) • Mix of debt and equity within a company • Expand CAPM to include CS • r = rf + β(rm − rf) • requity = rf + β(rm − rf) 9-6 3 25/03/2014 9-2 MEASURING THE COST OF EQUITY • Estimating Beta • SML shows relationship between return and risk • CAPM uses beta as proxy for risk • Other methods can also determine slope of SML and beta • Regression analysis can be used to find beta 9-7 FIGURE 9.2A CITIGROUP RETURN Weekly Data 2010-2011 beta = alpha = R-s quared...
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...the early 1800s. The developed infrastructure was used for freight transportation business. In the mid-1800s the industry experienced explosive growth, followed by significant consolidation in 1870. The rail road companies initiated expansion through acquisitions in attempt to reduce marginal costs and increase their market share. As a result of this competition, a number of cartels were formed; therefore the federal government intervened and established regulation on railroad mergers, infrastructure construction and divestments. On the other hand, the government initiated enormous investments in highway infrastructure, which resulted in the emerging of the trucking industry. Together with innovations in motor and tire technologies, the trucking industry began gaining significant market share of the freight transportation business from the rail road companies. As a result, the six largest railroads in the Northeast filed for bankruptcy. In response to the failures, the Congress passed the Stagger’s Rail Act of 1980 in order to deregulate the railroad industry, which resumed the mergers and acquisitions activity. The following analysis will investigate the economics of the offer for Consolidated Rail Corporation (Conrail) by CSX Corporation (CSX) and Norfolk Southern Corporation (Norfolk). The stand-alone bidders, CSX and Norfolk would value the target, Conrail, based on its fundamentals, however if both bidders are present they would enter price wars and legal battles, therefore...
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...more complicated and could have a tremendous impact on whether a business succeeds or fails (Heller, R. 2006). This paper examines two companies that implemented diversification strategies with very different results: one successful and one that wasn’t. It will conclude with possible reasons why their outcomes were different and suggested actions the unsuccessful company could have taken that would have resulted in a successful outcome. Hallmark Cards, Inc. Hallmark Cards was first incorporated in 1923 and is now the world’s largest greeting card company. They distribute their cards and other products in more than 30 languages to more than 100 countries and in 2006 had $4.1 billion in sales. In the US alone, their products are sold in over 40,000 retail outlets, they have over 20,000 employees, and they continue to be privately held (“Hallmark Cards, Inc.,” 2007). Even in the early years of the company’s history, Hallmark saw a need to diversify and it continues that strategy today. Early diversification efforts were related to products like wrapping paper and stationary. These were products that were logically connected to their core greeting card business. As early as 1951, they began to demonstrate more creative diversification efforts by sponsoring their first Hallmark Hall of Fame television production. In 1966 the company began plans to expand into the international market, acquired a manufacturer of jigsaw puzzles and the following...
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...be best. My thought is that at least one, if not more; of the current systems have an appropriate off the shelf application that would work for BAL’s procurement needs. Further investigation through the Materials Management Process Council should reveal an appropriate tool for BAL to use. In this case study I will outline the reasons for my decision and some of the potential cost savings involved. Statement of Issues The main issue of this case is to buy a new e-procurement application or to continue to wait for the best case scenario application to come along. It is an important decision that affects many aspects of the business. The potential to lose a client or a critical supplier is possible during this process. An in depth analysis of the situation must be conducted prior to any move toward a process change. Initially, change is difficult in any organization. A new process or system could require retraining or reassignment of staff. Externally, the client may lose faith in the supplier if continued shortages or delays occur during the implementation period of a new process. Criteria There are many characteristics to a good decision in this case. The first would be if the outcome was cost neutral or within the budget laid out...
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...A REPORT BY HARVARD BUSINESS REVIEW ANALYTIC SERVICES Big Data: The Future of Information and Business Sponsored by Big Data: The Future of Information and Business Executive Summary BIG DATA HAS become a catchall phrase, but at its heart, it offers three challenges for organizations. First, business leaders must deploy new technologies and then prepare for a potential revolution in the collection and measurement of information. More important, the entire organization must adapt a new philosophy about how decisions are made, if the real value of big data is to be realized. The amount of data pouring into organizations through ever-expanding channels is staggering. According to one source, more data have been produced in the past two years than in all of prior history. Not only has the volume of data changed, but so has the variety: information is now collected from multiple channels, ranging from Web clicks to the unstructured data from social media. And the velocity at which organizations can now collect, analyze, and respond to data has added a new dimension. Amazon, for instance, uses a dynamic pricing system that crawls over the Web, checks competitors’ prices and product availabilities, and changes the prices on Amazon, in some cases every fifteen seconds. Amazon can collect data from every visitor, every click, and every interaction, which collectively are known as structured data, and it can also collect reviews or evaluations from consumers or their...
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...Results Free Essays Unrated Essays Better Essays Stronger Essays Powerful Essays Term Papers Research Papers Search by keyword: wind Sort By: Go Your search returned over 400 essays for "wind" 1 2 3 4 5 Next >> These results are sorted by most relevant first (ranked search). You may also sort these by color rating or essay length. Title Length Color Rating Wind Power and Wildlife Issues in Kansas - ... Turbines can produce electricity at wind speeds as low as 9 miles per hour, reach their peak of production at 33 miles per hour, plus shut down and turn sideways at wind speeds above 56 miles per hour. An average wind speed at the site of a turbine is 20 miles per hour. Because of these features on the towers, they rank Kansas the 3rd in the US for wind energy potential. The Gray County Wind Farm in Kansas, powered by Florida Power and Light Energy, has collected data from 2001-2009 on electricity production.... [tags: kansas, wind energy, wind turbines] :: 1 Works Cited 1537 words (4.4 pages) $29.95 [preview] Analysis of Wind Turbine Designs - Abstract Bill Gates, founder of Microsoft and one of the most philanthropic men in history giving over 28 billion dollars to charity so far, states his number one wish for the world wouldn't be to rid the world of aids, vaccinate kids around the world, or feed every starving children; instead, it would be to invent and utilize a cheaper emission-free source of energy. My research aims to cut through...
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...Conducting an Organizational Assessment This paper will evaluate the Boeing Company’s business strategy and global competitiveness plan, an internal assessment of the Boeing Company will be presented using the SWOT analysis, and the external environment will be assessed via an external scenario evaluation. The company’s organizational structure will be presented, and the organization’s business process will be discussed utilizing the tools of business process design, as well as any potential ethical issues that may impact the traditional management functions of the company will be identified and preventative measures will be presented. Business Strategy & Global Competitiveness Plan: Business Strategy & Global Competitiveness Plan: Boeing’s international strategy focuses on mutually beneficial partnerships. Around the globe, Boeing is developing partnerships that benefit its customers, business partners and local economies. In return, the company is strengthened by growing sales and tapping the best technologies the world has to offer. According to the Boeing company’s 2010 annual report, sales outside the United States accounted for 41 percent of Boeing’s revenue. That number is expected to increase significantly over the next few years. More than 80 percent of the Boeing Commercial Airplanes’ backlog is for jetliners ordered by non-U.S. customers. International sales are rapidly increasing as a portion of Boeing Defense, Space & Security’s total revenue...
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...Macroeconomics A wide range of understanding about the macro-environment helps a company to maximize its position amongst the influences of the global economy. Economic, political, legal, technological, socio-cultural, international demand, supply impacts, and demographic trends are all factors that influence the macro-environment. The macro-environment is always changing, so the success of the business rides on their ability to adapt to these changes and forecast the macro economy better than their competitors (Bodie). Being proactive and making a sound macro-environmental analysis can be a means of gaining a competitive advantage, or at least not being concerned by a competitive disadvantage. In completing a top-down analysis we start with the global economy (Bodie). Technological factors play in to the macro-environment by means of new inventions and development, materials development, innovative manufacturing, distribution and logistics. This also includes changes in the way that information is sent and received. This can be closely related to the environmental impacts that happen within an economy, such as depleting natural resources (Sieminski). The variations of different countries economic performance and within their regions are considerable (Bodie). What happens in other countries’ economies will influence the U.S. economy and its markets in either a negative or positive way depending on the economic circumstance. What is originally forecasted for the...
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...Abstract This research assesses the fundamental causes of the current financial crisis that hit the USA in 2008. A Close look at financial analysis specifies that theoretical modeling based on unrealistic anticipations led to serious problems in mispricing in the enormous unregulated market for credit default swaps that exploded upon catalytic rises in residential mortgage defaults. Latest academic research suggests solutions to the economic crisis that are appraised to be far less costly than bailing out investors who made poor decisions with respect to credit analysis. Introduction The financial crisis that occurred in 2008 is of such epic proportions that even astronomical amounts spent to address this issue have by far been not able to resolve it. This economic crisis is the worst to ever hit USA since the great depression and is utmost important to economists since this led to 2.6 million unemployed furthermore 3.4 trillion dollar were lost in real estate wealth and the stock market also lost 7.4 trillion according to the Federal Reserve. Besides the $700 billion bill approved by Congress, the Federal Reserve has bailed out institutions and markets by generating about $1.3 trillion in investments in various risky assets, also including loans to otherwise bankrupt organizations & collateralized debt obligations which were completely backed by subprime mortgages that were defaulting at rapid rates. Furthermore a $900 billion is in the process of being proposed...
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