...Blacks in Business/ Black billionaires The Declaration on the Elimination of Discrimination against Women was adopted by the general assembly in 1967, and was a huge step towards equal rights for women. In the same time period, Martin Luther King was assassinated and the black civil rights movement placed strong roots in the streets of America. When Forbes 400 first came out in 1982, there were only 12 billionaires on the list that year, none of them neither women nor blacks. The most current list (2013) of the world’s billionaires contains 1.426 names. Seven of these are black, a number that equals 0.49 percent of the total number. On the other hand, the number of women on the same list is 138, which equals 9,68 percent. So, for the last 50 years the two groups reached a very different outcome. Although there are several possibilities for why blacks are a minority in the one- percent group of the financial world, racism itself is the root of this worldwide problem. However, these numbers show us the elite of the world’s business people. To get a better understanding of the real differences between black and white businessmen we have to investigate the first steps towards entrepreneurships and the factors that come to play regarding racial differences. In the United States there is a big gap in the success-rate between black and white-owned businesses. This is a major concern for blacks in business because a sole proprietorship has historically been a method for economic...
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...Unit 3 P5 Marketing Segmentation Introduction In this assignment I will be discussing different types of marketing segmentations, so what is segmentation? Segmentation is used by businesses to help target their products at the right customers. It is about recognising the specific needs and wants of customer groups and then using this information into providing products and services which meet customer needs. Geographic Companies segment the market by attacking a restricted geographic area. It is very valuable information because businesses can precisely tailor their products mix based on a location, for example, people in Cambridge show a preference for coffee whereas consumers in Lincolnshire tend to prefer tea. This information will allow a tea company to focus marketing its product more up north in Lincolnshire rather than Cambridge. Demographic Demographic segmentation means dividing a market into a group, age, gender, race, occupation and income. For example, Dove created a product for called ‘Men + Care’ which is a hygiene product targeted only for men. Psychographic/Behaviour Psychographic Segmentation is based on personality, values, lifestyle, interests, attitudes, self image or opinions. For example, Ducati is a motorbike manufacturer and may segment its market on the basis of personality variables such as a masculine image, independent, impulsive and fearless. Macbook Pro The MacBook pro is a line of Macintosh portable computers introduced...
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...Class notes from April 14, 2011 This presents three different sample outlines for the Preliminary Research Report, using different research topics. I have edited the outlines somewhat, mostly by re-arranging ideas into the appropriate section (for example, moving some questions out of III and moving them into III or vice versa). After the examples I present a brief review of style/voice—in other words, how to write up your information in each section, by demonstrating how you might begin each section. In these examples section I and II present questions that the Preliminary Report would answer. For example, the first paper would explain who was affected by Katrina, what Katrina was, and so on. Section III presents questions that the Preliminary Report would not answer but would describe. For example, the first paper would point out that experts are still debating whether the Army Corps of Engineers was negligent. You don’t have to answer these questions in your report, just mention what a few such questions are. In these examples section IV looks at possible answers to the research question. In your actual paper you’ll present one answer—the one you think is best—and a very brief (1-2 sentences) explanation of why you think that answer is best. Topic: Hurricane Katrina Subtopic: Government response and public reaction Research Question: Why was the public unhappy with the government’s response to Katrina? I. Introduce the overall topic, explain basic...
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...Kim Phan 10/23/2015 Arts 152 Final Research Paper Capitalism and Women’s Role in Modern Hip Hop Music has always had a huge impact on society; it serves as a means of expression and as a way of communicating and connecting with others. While there are positive aspects to music as it uplifts society during times of hardship it also serves as a means of reinforcing gender norms as well as upholding capitalist ideals. Since its inception, hip hop has remained one of the most popular genres with today’s youth, but it is clear that women play a different role in the genre than men. Through a study of several hip hop and rap songs it becomes apparent that hip hop glamorizes brand names, “fast money”, and women. When women are objectified they are no longer encouraged to amass wealth, instead they are encouraged to simply be with men who have money. By reviewing popular song lyrics of famous hip hop such as Iggy Azalea’s, “I’m so Fancy” and Kanye’s “Mercy”, it is clear that there is a common theme of the obsession of wealth and beautiful women. Hip hop often dehumanizes women as they are perceived as plentiful and a luxury “item”. The modern woman, and women of the working class have no representation in hip hop. Women are further oppressed through hip hop as the average life style of those who cannot afford to spend lavishly are often left out and depicted as envious. Understanding how hip hop and capitalism is related is important to understanding why modern women are oppressed...
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...much seen in Jamaica and was brought to New York by DJ Kool Herc. DJ Kool Herc from Jamaica was known as the father of Hip-Hop. There were other Deejays that contributed to the expansion of Hip-Hop. These Deejays were DJ Hollywood, who invented the term Hip-Hop, and Grand Wizard Theodore, who invented scratching. Scratching is a technique used by deejays to produce distinctive sounds by moving a vinyl record back and forth on a turntable while manipulating the cross fader on a DJ mixer. New York was not the only city where Hip-Hop was becoming popular; Philadelphia was also contributing to its success. Philadelphia was perhaps the only city whose contributions were as great as those of New York City’s. A DJ by the name of Jazzy Jeff from west Philadelphia emerges and becomes very popular...
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...TAGBAR Literature Problems Encountered by Irregular College Students Background of the Study Academic performance really means three things: this means the ability to study and remember facts, it also means being able to think in relation to facts and thirdly, it further means being able to communicate one’s knowledge verbally or practically (www.google.com). A marching band is a company of instrumental musicians performing outdoors for the purpose of entertainment and sometimes in competition. Instrumentations typically include brass, woodwinds and percussion instruments (en.wikipedia.com). The marching band at Partido State University was one of the competing units among the marching bands. They joined military parades, concerts, street parades and many more. It means that joining in marching bands had a lot of trainings and practices to be done. In this regards the academic performance of the band members maybe sacrifice because of double priorities. In addition, the society may have different expectations of the performance of the band members according to their own perspectives. It was observed that there are band members who had incomplete or failing grades. It all depends on how they personally addressed problems as a student and as a band members who got failing grades and incomplete grades faced a consequence of termination as a band scholar. http://www.termpaperwarehouse.com/essay-on/Problems-Encountered-By-Irregular-College-Students/134394 Factors...
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...provided the inspiration for the discussions of creativity and storytelling in this book, and in rian’s work. B 50 Cent: musician, actor, entrepreneur Joan Abrahamson: president of the research and education nonprofit Jefferson Institute, MacArthur Fellowship recipient Paul Neal “Red” Adair: oil-well firefighter, innovator in extinguishing oil-well blowouts in Kuwait 1 Roger Ailes: president of Fox News Channel Doug Aitken: multimedia artist Muhammad Ali: professional heavyweight boxer, three-time World Heavyweight Champion John Allman: neuroscientist, expert on human cognition Gloria Allred: civil rights attorney Brad Anderson: former CEO of Best Buy Chris Anderson: curator of TED conferences Philip Anschutz: entrepreneur, cofounder of Major League Soccer, investor in multiple professional sports teams David Ansen: former senior entertainment editor at Newsweek Rose Apodaca: pop culture, fashion, and style journalist Bernard Arnault: chairman and CEO of LVMH Rebecca Ascher-Walsh: journalist, author Isaac Asimov: science fiction author Reza Aslan: scholar of religious studies, author Tony Attwood:psychologist, author of books on Asperger’s syndrome Lesley Bahner: responsible for advertising and motivational research for the...
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...General guide to referencing 2014 edition From the Deputy Vice-Chancellor (Learning and Quality) Many students find learning the unfamiliar nature of academic writing a challenging experience. The puzzling art of referencing is no exception, with its traditions and initially obscure formatting rules, referencing can seem to be an overwhelming and annoying requirement standing between you and submitting your assignment by the due date. This guide has been written especially for you, new and returning Federation University Australia (FedUni) students, to demystify referencing and provide numerous practical examples of when and how referencing should be used in your writing at FedUni. As you study, you’ll come to understand that referencing is just a set of rules that you need to follow to adequately acknowledge the work and thinking of others in your assignments. These rules are important because they allow your teachers to decide whether you’ve demonstrated that you understand the topic at hand and show that you have completed the assignment yourself. If you ignore the requirements to reference source materials in your assignment, your teacher may decide you have committed ‘plagiarism’. This means you have failed to reference according to the rules and in doing so, not demonstrated that you have used the work of others in your work. Plagiarism is a very serious matter that can result in unpleasant consequences for your studies and career. So please take the time to understand...
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...thomas a . meyer How Great companies Get Started in terrible times Innovate! Innovate! How Great Companies Get Started in Terrible Times THOMAS A. MEYER John Wiley & Sons, Inc. Copyright © 2010 by Thomas A. Meyer. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose...
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...MKT 533 Branding Strategy Cases Dr. Diane Badame Fall 2015 The price of this reader reflects a 20% discount on production costs, due to the early submittal of material by the instructor. Dear Student: Reproduction of copyrighted material, without prior permission of the copyright owner, particularly in an educational setting, is an issue of concern for the academic community. Unfortunately, the impropriety of much unauthorized copying is all too often overlooked by users in an educational setting. Although copying all or part of a work without obtaining permission may appear to be an easy and convenient solution to an immediate problem, such unauthorized copying can frequently violate the rights of the author or publisher of the copyrighted work, and be directly contrary to the academic mission to teach respect for ideas and the intellectual property that expresses those ideas. With that in mind, the University Bookstore has sought permission and paid royalties for all materials enclosed. The price of your reader reflects those necessary costs. This material comes from "Questions and Answers on Copyright for the Campus Community," Copyright 1993 by National Association of College Stores, Inc. and the Association of American Publishers. MKT 533 – Branding Strategy Dr. Badame, Fall 2015 UNIVERSITY OF SOUTHERN CALIFORNIA MARSHALL GRADUATE SCHOOL OF BUSINESS MKT 533 – BRANDING STRATEGY 1.5 CREDIT COURSE FALL 2015 ___________________...
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...fourth EDItION fourth EDItION This clear, learner-friendly text helps today’s students bridge the gap between Its comprehensiveness allows instructors to tailor the material to their individual teaching styles, resulting in an exceptionally versatile text. Highlights of the Fourth Edition: Additional readings and essays in a new Appendix as well as in Chapters 7 and 8 nearly double the number of readings available for critical analysis and classroom discussion. An online chapter, available on the instructor portion of the book’s Web site, addresses critical reading, a vital skill for success in college and beyond. Visit www.mhhe.com/bassham4e for a wealth of additional student and instructor resources. Bassham I Irwin Nardone I Wallace New and updated exercises and examples throughout the text allow students to practice and apply what they learn. MD DALIM #1062017 12/13/09 CYAN MAG YELO BLK Chapter 12 features an expanded and reorganized discussion of evaluating Internet sources. Critical Thinking thinking, using real-world examples and a proven step-by-step approach. A student ' s Introduction A student's Introduction everyday culture and critical thinking. It covers all the basics of critical Critical Thinking Ba ssha m I Irwin I Nardone I Wall ace CRITICAL THINKING A STUDENT’S INTRODUCTION FOURTH EDITION Gregory Bassham William Irwin Henry Nardone James M. Wallace King’s College TM bas07437_fm_i-xvi.indd i 11/24/09 9:53:56 AM TM Published by McGraw-Hill...
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...means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOC/DOC 0 ISBN: 978-0-07-340743-2 MHID: 0-07-340743-7 Vice President, Editorial: Michael Ryan Director, Editorial: Beth Mejia Sponsoring Editor: Mark Georgiev Marketing Manager: Pam Cooper Managing Editor: Nicole Bridge Developmental Editor: Phil Butcher Project Manager: Lindsay Burt Manuscript Editor: Maura P. Brown Design Manager: Margarite Reynolds Cover Designer: Laurie Entringer Production Supervisor: Louis Swaim Composition: 11/12.5 Bembo by MPS Limited, A Macmillan Company Printing: 45# New Era Matte, R. R. Donnelley & Sons Cover Image: © Brand X/JupiterImages Credits: The credits section for this book begins on page C-1 and is considered an extension of the copyright page. Library of Congress Cataloging-in-Publication Data Critical thinking : a student’s introduction / Gregory Bassham . . . [et al.].—4th ed. p. cm. Includes bibliographical references and index. ISBN 978-0-07-340743-2 (alk. paper) 1. Critical thinking—Textbooks. I. Bassham, Gregory, 1959– B809.2.C745 2010 160—dc22 2009034761 The Internet addresses listed in the...
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...OUR GROUP 02 GRO UP M A N A GE ME N T R E P OR T 02.1 02.2 02.3 02.4 02.5 02.6 02.7 02.8 02.9 02.10 adidas Group Worldwide 66 Major Sporting Events 2014 67 Group Strategy 68 Global Sales Strategy 72 Global Brands Strategy 77 Other Businesses Strategy 86 Global Operations 94 Research and Development 99 Employees105 Sustainability111 G R O U P M A N A G E M E N T R E P O R T: This report contains the Group Management Report of the adidas Group, comprising adidas AG and its consolidated subsidiaries, and the Management Report of adidas AG. 1 Group Management Report – Our Group adidas Group Worldwide / 02.1 / adidas Group Worldwide Percentage of Group sales 26 23 Western Europe North America 8 3 1 4 2 13 6 12 Greater China 7 10 European Emerging Markets 5 9 20 13 66 11 15 Latin America Other Asian Markets 1 adidas North America, Portland/Oregon, USA 6 adidas International Trading, Amsterdam, Netherlands 2 TaylorMade-adidas Golf Headquarters, Carlsbad/California, USA 7 adidas Group Headquarters, Herzogenaurach, Germany 3 Reebok-CCM Hockey Headquarters, Montreal/Quebec, Canada 8 adidas Group Russia, Moscow, Russia 9 4 Reebok International Headquarters, The Rockport Company Headquarters, Canton/Massachusetts, USA adidas Global Sourcing, Hong Kong, China ...
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...Best Global Brands 2013 Table of Contents JEZ Leadership is evolving. It must now be shared. CEOs, CMOs, and consumers all have the power to drive brand value. Brands are where business strategy meets reality. GINNI The New Rules of Brand Leadership 2 From Information to Intelligence 82 Best Global Brands 2013 Sector Leadership 86 BISH 10 Creative Leadership 70 Methodology 120 China’s New Brand Leaders 74 Contributors 126 Corporate Citizenship 2.0 78 MARK CHIEKO The New Rules of Brand Leadership By Jez Frampton In our globalized, hyperconnected age, one question persists in boardrooms, corner offices, business schools, and conferences all over the world: What is leadership and how has it changed in the 21st century? Driven by rapid technological advancement, the digitization of nearly everything, and the ever more intricate interdependencies of the global market, the business landscape has transformed over the past two decades. Operating in a bewildering new environment in which little is certain, the pace is quicker and the dynamics more complex. Those who lead today’s brands can no longer rely on once immutable truths or principles of leadership honored in times past. It is a new world. And as purchasing increasingly shifts from a physical experience to a virtual one and transaction-based interactions between brands and consumers shift to relationship-based interactions, new skills and sensibilities are needed. Leadership...
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...Best Global Brands 2013 Table of Contents JEZ Leadership is evolving. It must now be shared. CEOs, CMOs, and consumers all have the power to drive brand value. Brands are where business strategy meets reality. GINNI The New Rules of Brand Leadership 2 From Information to Intelligence 82 Sector Leadership Best Global Brands 2013 10 86 BISH Methodology Creative Leadership 70 120 Contributors China’s New Brand Leaders 74 126 Corporate Citizenship 2.0 78 MARK CHIEKO The New Rules of Brand Leadership By Jez Frampton In our globalized, hyperconnected age, one question persists in boardrooms, corner offices, business schools, and conferences all over the world: What is leadership and how has it changed in the 21st century? Driven by rapid technological advancement, the digitization of nearly everything, and the ever more intricate interdependencies of the global market, the business landscape has transformed over the past two decades. Operating in a bewildering new environment in which little is certain, the pace is quicker and the dynamics more complex. Those who lead today’s brands can no longer rely on once immutable truths or principles of leadership honored in times past. It is a new world. And as purchasing increasingly shifts from a physical experience to a virtual one and transaction-based interactions between brands and consumers shift to relationship-based interactions, new skills and sensibilities are needed. Leadership roles...
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