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Kellog's Case Answers

In: Business and Management

Submitted By MhTaz
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Kellogg's Company
1. Name the three sectors of the supply chain. On what occasions could certain sections of the primary sector operate as retailers?

The supply chain is consisted of 3 main sectors; primary/extractive sector, secondary/manufacturing sector and the tertiary sector.
Often the Raw materials suppliers sell coal to power stations. In this case the primary sector operates as a retailer.
Another example of such a situation where the primary sector acts as a retailer is hunting. When the hunter sells its hunt to a customer without sending it to the manufacturer, he would be operating as a retailer.

2. Give three examples of how Kellogg’s demonstrates good supply chain management. How can Kellogg’s make improvements both for its business and for the environment?

Kellogg’s company has a good supply chain management, which I can support with several examples. Firstly, to provide an effective stock inventory system Kellogg’s implement a system called “just-in-time”. By the use of the system just enough products are produced and a limited stock is kept. The company produces goods according to order to prevent holding significant stocks.
Next, Kellogg’s has an efficient distribution system to prevent the distributors working with the competitive companies. The distributers place the products in stores. Waste of time and fuel happen in situations like delivering the products to a waiting customer by a half-empty vehicle. To prevent this happening, Kellogg’s works with several transportation companies.
Lean
production is an inventory system enabling the streamlining of processes and elimination of waste. Kellogg’s regularly evaluates its production methods to ensure that they give the required outcomes and that waste is reduced. This aids competiveness and profitability by lowering overheads and unit costs.
The last example is that it focuses...

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