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Kellogs Marketing

In: Business and Management

Submitted By asobani
Words 1162
Pages 5
Discussion Question 1-

Kellogg’s Overview:
The marketing of Kellogg's and the creation of some of the most valuable individual brand names has been key to the company's success.
Kellogg's advertises using a whole range of media: in the press, on posters, radio and cinema, direct mail and, most recently, on the Internet. However, the main channel for its advertising is on television, where individual brands are given their own air time, aimed specifically at a target audience.
Current Issues for Kellogg’s
WASHINGTON—Parents and advocacy groups today announced their intent to file suit against Viacom and Kellogg to stop them from marketing junk food to young children. The plaintiffs contend that these two companies are directly harming kids’ health since the overwhelming majority of food products they market to children are high in sugar, saturated and trans fat, or salt, or almost devoid of nutrients. They will ask a Massachusetts court to enjoin the companies from marketing junk foods to audiences where 15 percent or more of the audience is under age eight, and to cease marketing junk foods through web sites, toy giveaways, contests, and other techniques aimed at that age group.
How has the advertising target audience changed over time :
It is crucial for us to understand what the overall market trend is like. Important considerations to understand what the content of the advertisement would cover and who it should appeal to depends on the overall product itself. Today’s marketing and advertising influences children’s daily lives. The advertisement target audience for these products are younger children who are the primary consumers of the product. The overall buying power of children and adolescents has made youth a market eminently worthy of pursuit by business. Youths now have influence over billions of dollars in spending each year. A recent report...

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