Premium Essay

Kelly Services Marketing Letter

In: Other Topics

Submitted By jessicalagow
Words 516
Pages 3
Marketers for Pepsi

Kelly Corporate Headquarters
999 West Big Beaver Road Troy, Michigan 48084-4782
(248) 362-4444

PepsiCo, Inc.
700 Anderson Hill Road
Purchase, NY 10577

Dear Concerned/Mr./Ms.,/

Kelly Services is a Fortune 500 hiring firm that provides hiring services to a vast majority of Fortune 500 companies. Existing since 1946, we have 67 years of experience in placing the right candidates in the right jobs per company needs.

We have more than 700,000 employees with an average of 10 years of experience throughout 2500 offices located in 26 different countries. Companies who utilize these experienced employees find that they are able to spend more time focusing on being a successful business, rather than wasting time and money on training new employees.
In recent years, Pepsi Cola has been unsuccessful with winning the beverage war against Coca Cola mostly because of the marketing difference. We here at Kelly service’s would like to extend a mutually beneficial partnership, where we will supply you with a marketing force that will help you get back into the competition with Coca Cola.
Pepsi Cola has fallen behind in sales little by little every year due to marketing not being successful with certain demographics. Our staff is well trained and has experience in marketing beverages to a diverse audience. Our marketing professionals will help Pepsi get back into the competition and start generating more publicity for other products.
Coca Cola has taken a great amount of the market shares. The reason for this has been from the disadvantage in marketing strategies. Where Coca Cola put emphasis on being a “Classic” drink, Pepsi focuses on “Youth” so in order for that to happen the...

Similar Documents

Premium Essay

Coca Cola

...about a company and a sales letter with a visual aid to members of that company showing the benefits of using Kelly Services. Instructors will form teams during Week 3, and students will work together during Weeks 4 and 5 to complete both parts of the project. This project supports TCOs 5, 7, 8, and 9. The situation: This assignment is based on Chapter 10, page 311, Portfolio Builder 24. You work for Kelly Services, which provides staffing solutions to more than 90 percent of the Fortune 500 companies. Click this link for more information about Kelly Services. Your team has been asked to select a Fortune 500 company like Chrysler, Ford, Intel, or DuPoint. Your first task after you’ve selected the company is to research the company and write an informal analytical report. The audience for the report is people who write sales messages (typically marketing). In week 5, your team will write a sales letter to a decision-maker at the company you selected making recommendations based on your research convincing the decision-maker to use Kelly Services. Week 4 Informal Analytical Report–& Team Participation Memo Your team is to write a brief informal report (approx. 2 single-spaced pages, 500-750 words, plus references) on the background of the company you have chosen to solicit with your sales letter. Do NOT write solely about the background of your targeted company but also focus on why you think this company could benefit from Kelly Services. The report should be......

Words: 1232 - Pages: 5

Free Essay

Kelly Services Inc.

...Kelly Services, Inc. 999 West Big Beaver Road Troy, MI 48084 December 2, 2012 Mr. Laszlo Bock, Senior Vice President People Operations Google, Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043 Dear Mr. Bock: You’re invited to join 90% of Fortune 500 companies that have streamlined human resource management while maintaining a high performing workforce. We at Kelly Services are making this offer because we know it’s hard for growing companies to process job applicants and continue recruiting top talent while controlling expenses. Adapting the hiring process to meet the needs of a large company requires a special approach. Recruiting efforts must be coordinated to avoid wasted endeavors. Outsourcing projects is a consideration to limit rising recruiting cost. To add complexity, offering a broad spectrum of products and services on a global scale requires workers with various skill sets in multiple countries around the world. It is necessary to fill specific positions, while juggling the need to maintain equal opportunities for individuals with diverse backgrounds. Geographic and cultural barriers can make it hard to source qualified workers. Kelly Services understands the issues facing Google and knows the difficulties involved in managing human resources in a large organization without an experienced partner. That is why we are offering our proven expertise, which has won multiple awards from successful companies such as Chrysler, Ford, Intel,...

Words: 710 - Pages: 3

Premium Essay

Management

...Business Law 201 Spring 2007 Makeup Final Professor Steven Isler, Spring 2007 Exam Instructions: There are sixty questions on this exam and five extra credit questions. You have seventy minutes to complete it. This exam will make up forty-five percent of your overall grad. In the True/False section indicate whether the sentence or statement is true (A) or false (B). In the multiple choice section identify the letter of the choice that best completes the statement or answers the question. Each question is worth .75. Notes: I will update the grade sheet to include your score by 10:00 p.m. Pacific Time on May 30th. If you have been identified as a student being considered for a grade increase, your final grade will be available on Web Smart by May 28, 2007 ____ 1. The rights under a contract for personal service normally can be assigned. ____ 2. An intended beneficiary can sue directly to enforce a promisor's promise. ____ 3. A donee beneficiary can never sue to enforce the promise of a promisor. ____ 4. The vesting of contractual rights in a third party will always prevent the original parties to the contract from modifying it. ____ 5. If a contract does not require that performance be rendered directly to a third party, the third party will be considered an intended beneficiary. ____ 6. Conditions precedent are more common than conditions subsequent. ____ 7. Concurrent conditions occur only when the parties to a contract are required to perform......

Words: 2780 - Pages: 12

Premium Essay

Salary Guide

...Logistics Sales, Marketing & Advertising kelly Services, inc. (naSDaQ: kElYa, kElYB) is a leader in providing workforce solutions. kelly® offers a comprehensive array of outsourcing and consulting services as well as world-class staffing on a temporary, contract and permanent basis. Serving clients around the globe, kelly provides employment to more than 550,000 employees annually. kelly has been at the forefront of the recruitment industry for over 60 years and has set the industry benchmark with innovative recruitment and retention strategies. we pride ourselves on delivering a high level of customer service and providing the right talent in accordance with our clients’ requirements. all our candidates undergo a stringent screening process to ensure they are the best possible fit for the job. for more than 30 years in Singapore, and with offices across the island, kelly has in-depth experience working with Singapore’s leading companies and delivering the best talent available. kellyservices.com.sg All rights reserved. No part of this book may be reproduced or transmitted in any form without the written permission from Kelly Services Singapore. The information contained in the Kelly Employment Outlook and Salary Guide is intended for educational purposes only. Kelly Services Singapore takes no responsibility for any liabilities that emerge based on the information contained in this guide. Executive Overview We are pleased to present the annual Kelly...

Words: 11189 - Pages: 45

Premium Essay

Capital Mortgage Insurance Corporation (a)

...and Cases, Fifth Edition Cases 1. Capital Mortgage Insurance Corporation (A) © The McGraw−Hill Companies, 2007 Case 1 Capital Mortgage Insurance Corporation (A) Frank Randall hung up the telephone, leaned across his desk, and fixed a cold stare at Jim Dolan. OK, Jim. They’ve agreed to a meeting. We’ve got three days to resolve this thing. The question is, what approach should we take? How do we get them to accept our offer? Randall, president of Capital Mortgage Insurance Corporation (CMI), had called Dolan, his senior vice president and treasurer, into his office to help him plan their strategy for completing the acquisition of Corporate Transfer Services (CTS). The two men had begun informal discussions with the principal stockholders of the small employee relocation services company some four months earlier. Now, in late May 1979, they were developing the terms of a formal purchase offer and plotting their strategy for the final negotiations. The acquisition, if consummated, would be the first in CMI’s history. Furthermore, it represented a significant departure from the company’s present business. Randall and Dolan knew that the acquisition could have major implications, both for themselves and for the company they had revitalized over the past several years. Jim Dolan ignored Frank Randall’s intense look and gazed out the eighth-floor window overlooking Philadelphia’s Independence Square. That’s not an easy question, Frank. We know......

Words: 31627 - Pages: 127

Premium Essay

Doctor

...Parcel Service: Moving at the Speed of Business 1. What is UPS's business model? Does it move at the "speed of business"? Explain. 2. Who is UPS's target market? What service(s) is UPS providing? 3. Who are UPS's competitors? What are the limits of their business models? UPS has been rated "America's most admired mail, package and freight delivery company" for sixteen consecutive years by surveys conducted by Fortune magazine, and in 1998 was named "world's most admired" in the same category. United Parcel Service (UPS) is one of America's ten largest airlines. It is the largest private user of cellular technology on earth. Its drivers' handheld computers make a million wireless calls a day. UPS also handles about six percent of the nation's daily gross domestic product. The $24 billion company (see Table 1 for historical financial data) has 330,000 employees, delivering 12 million packages a day to seven million customers. Company revenues for the quarter ending March 31, 1999, totaled $6.33 billion, up 8% compared to the $5.86 billion reported for the same period in 1998. Net income for the 1st quarter rose to $499 million compared to the $352 million reported for the same period in 1998, a 42% jump. As the world's largest package distribution company, UPS transports more than 3 billion parcels and documents annually (See Table 2 for industry data). UPS operates more than 500 aircraft, 157,000 vehicles and 2,400 package and sorting centers to provide service......

Words: 11447 - Pages: 46

Premium Essay

Ups Value Chain

...Parcel Service: Moving at the Speed of Business 1. What is UPS's business model? Does it move at the "speed of business"? Explain. 2. Who is UPS's target market? What service(s) is UPS providing? 3. Who are UPS's competitors? What are the limits of their business models? UPS has been rated "America's most admired mail, package and freight delivery company" for sixteen consecutive years by surveys conducted by Fortune magazine, and in 1998 was named "world's most admired" in the same category. United Parcel Service (UPS) is one of America's ten largest airlines. It is the largest private user of cellular technology on earth. Its drivers' handheld computers make a million wireless calls a day. UPS also handles about six percent of the nation's daily gross domestic product. The $24 billion company (see Table 1 for historical financial data) has 330,000 employees, delivering 12 million packages a day to seven million customers. Company revenues for the quarter ending March 31, 1999, totaled $6.33 billion, up 8% compared to the $5.86 billion reported for the same period in 1998. Net income for the 1st quarter rose to $499 million compared to the $352 million reported for the same period in 1998, a 42% jump. As the world's largest package distribution company, UPS transports more than 3 billion parcels and documents annually (See Table 2 for industry data). UPS operates more than 500 aircraft, 157,000 vehicles and 2,400 package and sorting centers to provide service......

Words: 11447 - Pages: 46

Premium Essay

United Parcel Service: Moving at the Speed of Business

...United Parcel Service: Moving at the Speed of Business 1. What is UPS's business model? Does it move at the "speed of business"? Explain. 2. Who is UPS's target market? What service(s) is UPS providing? 3. Who are UPS's competitors? What are the limits of their business models? UPS has been rated "America's most admired mail, package and freight delivery company" for sixteen consecutive years by surveys conducted by Fortune magazine, and in 1998 was named "world's most admired" in the same category. United Parcel Service (UPS) is one of America's ten largest airlines. It is the largest private user of cellular technology on earth. Its drivers' handheld computers make a million wireless calls a day. UPS also handles about six percent of the nation's daily gross domestic product. The $24 billion company (see Table 1 for historical financial data) has 330,000 employees, delivering 12 million packages a day to seven million customers. Company revenues for the quarter ending March 31, 1999, totaled $6.33 billion, up 8% compared to the $5.86 billion reported for the same period in 1998. Net income for the 1st quarter rose to $499 million compared to the $352 million reported for the same period in 1998, a 42% jump. As the world's largest package distribution company, UPS transports more than 3 billion parcels and documents annually (See Table 2 for industry data). UPS operates more than 500 aircraft, 157,000 vehicles and 2,400 package and sorting centers to provide service in more......

Words: 11447 - Pages: 46

Premium Essay

Ecs Case Study

...company of ECC Holdings Limited, a Singapore Exchange main board company – leading ICT distributors in Asia Pacific. This case highlights the problems related to the de-motivation of the employees, especially in Sales Department of ECC Peri Sdn Bhd. As a result, the turnover rate of the employees is increasing and exit interview shows that the employees can’t find any career growth sense in the company. Key words: De-motivation, sales employees, turnover rate, career growth PROLOGUE It was a raining Tuesday, at 5pm, few employees from Sales department gathered at pantry to have a short break before preparing for overtime. It was another month end where everyone was striving for targeted goal set by the management. Everyone was fed up. Kelly: I wonder what time I can go home tonight, my little daughter is still waiting for me to bring her to buy for her school clothes. My husband is persuading me to quit this job again; I am not sure how long I can hold. Winnie: Well, you do not have much to worry. You have an excellent account manager. You have already achieved your monthly target isn’t it? Chloe: Exactly! My team is still far apart from it, but manager, Mr Yoo is still not giving up and pushing us to get more orders by this week! Stressful indeed! I am not complaining but my account manager is too young in this area, the customers are not as powerful as your teams. I think my incentive for this month will be disappointing again. Janet: Well everyone, why......

Words: 5790 - Pages: 24

Premium Essay

Fast Food Marketing

...Slowly Killing Our Children Calli Soesbe Composition 2 Slowly Killing Our Children Children and teens see all different kinds of fast food marketing strategies everywhere. From television ads, internet ads, cell phones, magazines and so many other ways it’s astonishing. Fast food restaurants make sure that they use toys that are popular at the time to market to children so that they will want to get the happy meal with the toy like a doll or an action figure. If a new movie is coming out then the fast food restaurants make sure they get the toys for that movie. They have both girls and boys toys. Fast food restaurants also like to use flashy ads to draw kids to want their food. Over 10 billion dollars are spent on advertising to children. Fast food places need to cut back on the advertising would be very beneficial. They know that children are a big influence on what their parent buy for food. On average children view over 40,000 commercials a year, which are mostly for candy, cereal, toys, and fast foods. A lot of the time parent will not object to the idea of getting something fast and easy so that they do not have to cook themselves. Interview with Shannon Brownlee According to Shannon Brownlee, who is a senior fellow at the New America Foundation, at Washington, D.C. that it is hard to really say that fast food places are encouraging unhealthy eating habits, because you have to know how people respond to the advertising. She says that it is...

Words: 3778 - Pages: 16

Premium Essay

Cases of Management

...Page#26 Jumpin’ Jack Flash Jack Armstrong doesn’t have the cutest little baby face, but he has other qualifications for getting ahead despite the fact that he’s still relatively young. He’s smart and creative, and he combines a high‑energy approach to getting things done with aggressive marketing instincts. He’s just 36 now, but Jack can already boast a wealth of management experience, largely because he’s been quite adept at moving around in order to move up. He started out in sales for a technology company, outsold his colleagues by wide margins for two years, and was promoted to regional sales director. After a year, he began angling for a position as marketing manager, but when the job went to a senior sales director, Jack left for a job as a marketing manager with a company specializing in travel products. Though a little impatient with the tedious process of sifting through market‑research data, he devoted his considerable energy and creativity to planning new products. His very first pet project— a super‑lightweight compact folding chair—outstripped all sales projections and provided just the impetus he needed to ask for a promotion to vice president of marketing. When the company took too much time to make a decision, Jack moved on again, having found a suitable vice presidency at a consumer‑products firm. Here, his ability to spot promising items in the company’s new‑product pipeline— notably a combination oral‑hygiene and......

Words: 7583 - Pages: 31

Premium Essay

Franchising

...Austria Abstract About four decades ago, during the formative years of the franchising industry, visionary authors like Oxenfeldt and Kelly (1968) and Ozanne and Hunt (1971) proposed a rich slate of research agenda which still continues to guide some of the contemporary scholarship in the franchising domain. This article (1) explicates some of the unique features of the franchising context that presumably inspired these pioneering authors, (2) discusses four established elements of ontology unique to franchising and isolates the remaining research gaps therein, (3) specifies a new slate of more contemporary research agenda for future scholarship, and (4) concludes with a brief discussion of the ten articles featured in this Special Issue of the Journal of Retailing dedicated to the theme of Franchising and Retailing. © 2011 Published by Elsevier Inc on behalf of New York University. Keywords: Franchising Research Agenda; Research Frontiers; Mixed Motives Context; Asymmetrical Power Setting; Twenty-First Century Introduction Modern franchising in USA dates back to at least the 1850s when Isaac Singer attempted to increase the distribution of his sewing machines by establishing a franchise system. Other examples of early American franchising include the franchising of soft-drink bottlers, automobile and truck dealerships and gasoline service stations. These latter sectors constitute what has been...

Words: 11870 - Pages: 48

Premium Essay

Business Ingelligence Overview

...| Business Intelligence | Today, Tools and Tomorrow | | Team 5 | 10/12/2010 | Final PaperBusiness XXXX | Introduction Business Intelligence Today Business Intelligence has different meanings and uses to different people. If you were to look Business Intelligence up on Wikipedia it will tell you Business Intelligence, “refers to the computer based techniques used in spotting, digging-out, and analyzing business data…” and that it “often aims to support better business decisions”. Many people only think of the data needed to understand the competition and others think of BI as the information that is confidential to their business. Today Business Intelligence is all of this and so much more. Business intelligence used successfully can be a powerful tool utilized for competitive advantage. To ensure success, companies must understand the importance of accuracy in the data they have gathered together. If the data they have pulled together is not accurate then the information that will be used to make business decisions could potentially cause poor or misdirected decisions having huge negative impacts on their organizations. During a time when the economy has taken such a down turn this can make or break an organization. One industry where business intelligence is being utilized heavily is insurance. The insurance industry in the past few years has taken a huge hit on their credibility. To ensure competitive advantage they must utilize their BI to......

Words: 4345 - Pages: 18

Premium Essay

Southwest

...Case studies Learning excellence: Southwest Airlines’ approach Ulla K. Bunz and Jeanne D. Maes Introduction With the airline industry in the USA hardly making financial records, how has it been possible for a small company such as Southwest Airlines to completely satisfy their customers since 1971? (Bovier, 1993). What lessons has the management of Southwest Airlines learned in such a relatively short time period? How have these lessons enabled the company to capture such a portion of the market? (Bovier, 1993; George and Jones, 1996) Southwest Airlines began its service in 1971. Since then the killer-whale painted planes have become familiar to their customers and to corporate America. Besides being profitable, expanding constantly and defending its high place on the Fortune 500 list, Southwest has a very special trait: attitude (Bovier, 1993). The Southwest perspective stems from CEO Herb Kelleher and Southwest’s employee motivation. The purpose of this article is to discover the sources of success of Southwest Airlines as a company with high employee motivation. Three factors will be addressed: (1) Southwest as an “excellent” company; (2) the source of employee motivation in this “excellent” company; and (3) whether lessons learned can adequately address potential future problems for Southwest. The authors Ulla K. Bunz and Jeanne D. Maes are based at the University of South Alabama, Mobile, AL, USA. Abstract In an era in which adapting to change means survival, it is...

Words: 4766 - Pages: 20

Free Essay

Marketing Plan

...Online MBA program Marketing Plan Online education has been the fastest growing segment of higher education. Because it is so unlike traditional classroom-based instructions, many questions have been raised as to the quality of the education offered in the online modality (Carrol & Burke, 2010). After an extensive survey of the literature, the U.S Department of Education issued a report concluding that the online or hybrid modalities are more effective then face-to-face instructions (Carrol & Burke, 2010). According to BusinessWeek, online MBA programs have surged in popularity over the past decade (Anonymous, 2010). With the increasing demands of the workplace, tighter schedules and the need for advanced degrees, many students are now relying on online programs to complete their MBAs. These programs are fueled by the increased capabilities of technology that allow students to successfully learn and complete their degrees outside of the traditional classroom environment (Anonymous, 2010). Understanding how online degree programs work, finding the right program, and recognizing the advantages and disadvantages of pursing a degree online are important tasks for every student to complete before enrolling in the program. This marketing plan overlooks these advantages and disadvantages of the online program over the on site MBA programs. I will focus on the online program as a whole, and give examples of successful online programs. Company......

Words: 2680 - Pages: 11