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Kenneth Burkes Identification Analysis

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Kenneth Burkes offers “identification” as a key term added to the traditional focus on “persuasion” to distinguish his rhetorical perspectives. Identification is a process that is fundamental to being human and to communicate. The Identification theory examines how communication helps people seek to identify arises of division and overcome separateness. These separateness include biological differences and social class or position differences. It occurs when individuals become aware of their common ground.
Communicators develop strategies for messages to create identification or division. One of the strategies is linguistic strategy where people are able to build social cohesion through the use of language. The use of language can be both

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