Premium Essay

Kentucky Fried Chicken

In: Business and Management

Submitted By katiechan
Words 1300
Pages 6
SUMMARY

Boasting a secret recipe of numerous spices and “finger licking good” chicken meals, KFC was started by Harland Sanders as a tiny restaurant called “Sander’s Court and Café” at a gas station. Now, a more than 11000 restaurants in 85 countries, KFC is the world’s largest chicken fast-food restaurant and one of the top fast-food chains worldwide. It was also one of the first fast food restaurants to go international4 and is popular in many countries. After having gone through many different hands, KFC is now under Yum! Brands Inc together with A&W All-American, Food Restaurants, Long John Silver’s, Pizza Hut, and Taco Bell. With a market such as China with a longstanding tradition, KFC executes must realize that they are faced with customers very different from the rest of the world. It cannot distribute the exact same products there as it does in every other part of the world. As they are faced with different markets, KFC must learn to adjust its products accordingly. Like most multinational companies, KFC was first attracted to China by the size of the country’s market potential which is 1.3 billion people, 20% of the world’s total. China is a market with a few thousand years of recorded history, a deeply entrenched culture, and very different from the West. KFC’s decision to pursue a broad and active localization strategy in China began with the assembly of its local leadership team made up of US-educated ethnic Chinese drawn from Taiwan and other parts of Asia which was, practically speaking, as “local” a leadership team as feasible during the 1980s. Once a qualified and experienced leadership team is in place that is very knowledgeable about both the best industry practices outside China and the local context inside China, KFC was in a strong position to assess how far, how deep, and how fast to expand localization practices across people,...

Similar Documents

Premium Essay

Kentucky Fried Chicken

...PROJECT REPORT KENTUCKY FRIED CHICKEN [pic] COURSE ID: CIS-101 COURSE NAME: FUNDAMENTAL OF COMPUTER SYSTEM PURPOSE OF THE REPORT: FINAL PROJECT SUBMITTED BY: INTANGIBLE GROUP SUBMITTED TO: DR. MAHADY HASAN DATE OF SUBMISSION: 25.04.201 INDEPENDENT UNIVERSITY, BANGLADESH Acknowledgements: This project cannot be completed without active support from different sources. We have been lucky in this respect & received advice and assistance from many directions. Among our contemporary benefactors, we would like to pay our deepest gratitude and heartiest tribute to our instructor Mr. Mahady Hasan for his successful guidance and very friendly conduct to complete this work. His kind and friendly behavior can’t be forgotten at all. Finally, we are thankful to our friends for their support and encouragement, . • Introduction of KFC: 4 • Company Overview: 9 • Product and Services: 12 • Conclusion: 25 • References: 28 • Appendix: 29 Introduction of KFC: Background: Kentucky Fried Chicken was founded by Harland Sanders in Corbin, Kentucky. Harland Sanders was born on a small farm in Henryville, Indiana, America, in 1890. Sanders loved to cook and to invent a new recipe. One day he tested to mix eleven herbs...

Words: 4922 - Pages: 20

Premium Essay

Kentucky Fried Chicken

...Kentucky Fried Chicken KFC is the largest fast-food chain in Malaysia and Brunei, serving world famous Original Recipe fried chicken which contains secret blend of 11 herbs and spices. Apart from serving finger-licking good food, they continuously aim for high quality and are committed to ensure food safety by stringent control to maintain their standards. Products They cook their products well above the minimum temperature recommended by WHO. They have developed standard procedure that would minimize risk of cross contamination between raw and ready-to-eat products. They provide information on the nutritional values of KFC products to assist their customers in planning a wholesome and balanced meal. For frying all of their products, they use non-hydrogenated palm oil that contains insignificant amount of trans fat and it is 100% cholesterol free. They have a team of food technologists constantly experimenting with new flavors and creative concepts to provide more value, choices and healthy options for their customers. Apart from introducing international products into our market, they have also developed some popular local flavors designed to enable their customers to enjoy an exciting dining experience. KENTUCKY FRIED CHICKEN Food, fun & Festivity, this is what KFC is all leading the market since its inception. KFC provides the ultimate chicken meals for a chicken loving nation. Be it colonel sanders secret original recipe chicken or the hot & spicy version...

Words: 5879 - Pages: 24

Premium Essay

Kentucky Fried Chicken

...RECRUITMENT | | A process of finding and attracting capable applicants for manpower requirement. The process started when new recruits are sought. The result is a pool of applications from which new employees are selected. THREE TYPES OF RECRUITMENT a) Planned The needs arising from changes in organization and retirement policy. b) Anticipated Needed when human resource predict manpower requirement by studying internal and external environment. c) Unexpected Resignation, deaths, accidents, illness give rise to unexpected needs. | RECRUITMENT AND SELECTION DIFFERENCES Employment process include both recruitment and selection phases. The differences between selection and recruitment are: 1. Recruitment is the process of searching the candidates for employment and stimulating them to apply for jobs in the organization while selection involves the series of steps by which the candidates are screened for choosing the most suitable persons for vacant posts. 2. The basic purpose of recruitment is to create a talent pool of candidates to enable the selection of best organization while the basic purpose of selection process is to choose the right candidate to fill the various positions in the organization. 3. Recruitment is a positive process. It encourages more and more employees to apply WHEREAS selection is a negative process as it involves rejection of the unsuitable candidates. 4. Recruitment is concerned with tapping the...

Words: 2445 - Pages: 10

Premium Essay

Kentucky Fried Chicken (Kfc)

...Executive Summary Kentucky Fried Chicken (KFC) continues to be recognized as an earliest franchising company around the world. Approximately 50% of KFC’s worldwide restaurant businesses are owned & operated by independent businessmen & women, KFC franchisees. KFC’s outstanding brand recognition, experienced management, high quality food, site development expertise, advanced operational systems & unique global infrastructure position them to capitalize on global opportunities. KFC is currently seeking highly qualified individuals to join its family as new franchisees in both North America. & International markets. The feature of their tasty fast food items with unique value & services, creating a high demand for KFC in the international business arena. KFC already proves their demand in the global market by providing quality fried chicken & other fast foods. More than a billion of the KFC’s "finger licking good" chicken dinners are served annually. And not just in North America. The KFC’s cooking is available in more than 80 countries and territories around the world. Furthermore, there is a golden opportunity for KFC to expand their global foodservice in Bangladesh also. KFC can enter the Bangladeshi market for its demand & brand image. One of the biggest franchising companies is Kentucky Fried Chicken. Unique brand quality fast food provider KFC hold some exclusive strength. KFC is the provider of world quality foods. Different varieties of food items are there in KFC. KFC......

Words: 6627 - Pages: 27

Free Essay

Franquicias

...UNIVERSIDAD NACIONAL DEL CALLAO MAESTRÍA: ADMINISTRACIÓN ESTRATÉGICA DE EMPRESAS CICLO IV CURSO: GERENCIA DE MARKETING INTERNACIONAL SEMESTRE ACADÉMICO: 2015 – A DOCENTE: MG. LUIS DE LA TORRE COLLAO TEMA: FRANQUICIAS ALUMNOS: CASTRO WEILG, CHRISTIAN SÁNCHEZ HERRERA, JHAN SALDAÑA NEYRA, ALVARO SUÁREZ DONAYRE, JAIME CALLAO - 2015 Introducción Mediante el presente trabajo debemos indicar que en la actualidad La franquicia es uno de los sistemas empresariales de mayor éxito y desarrollo a nivel mundial. Asimismo, resaltar que la franquicia, además de otorgarle la licencia para el uso y explotación no exclusiva de su marca o nombre comercial, el franquiciante le transmite al franquiciado una gama de conocimientos y experiencias denominados “Know How”, que le permiten a este último llevar a cabo la operación eficaz del negocio de forma homogénea con métodos comerciales y administrativos probados en diferentes mercados. Por último señalar, que la franquicia es una fórmula que permite la rápida expansión de los negocios y el dominio de los mercados, pero asimismo implica asumir obligaciones y una serie de contraprestaciones económicas con responsabilidad. 1.- Concepto: Entendemos por franquicia un formato de negocios dirigido a la comercialización de bienes y servicios, en la cual una persona natural o jurídica concede a otra por un tiempo determinado el derecho de usar una marca o nombre comercial. Puntos clave: El elemento clave de la franquicia es...

Words: 4072 - Pages: 17

Free Essay

Teacher

...Moderna" en el año 2001, y en la "Marca Clásica" en el año 2009. No queda la menor duda de que va a permanecer por muchos años más, no solo en el mercado local sino en el mercado internacional de comida rápida. 2. Análisis del sector La industria de comida rápida en el Perú ha cobrado mucha importancia con el paso de los años y la industria ha crecido en gran magnitud debido a diversos factores; entre ellos, el ritmo de vida cada vez más agitado en el que vivimos quizás sea el más importante, lo cual incentiva a un ahorro de tiempo para poder realizar otro tipo de labores. En el anexo 1 se puede observar la matriz de Porter aplicada al caso Bembos. La competencia directa de Bembos está conformada por las siguientes empresas: Kentucky Fried Chicken (KFC), Mc Donald's y Burger King. Estas empresas de comida rápida brindan hamburguesas de carne, hamburguesas de pollo, diversos complementos (papas fritas, aros de cebolla, etc.), ensaladas, postres, entre otros productos. A pesar de la fuerte competencia, Bembos ha sabido diferenciarse de estas empresas resaltando el concepto de peruanidad e...

Words: 1257 - Pages: 6

Free Essay

Cola Wars Spanish

...La guerra de las colas continua: Coca Cola y Pepsi en el 2010. Por más de un siglo, Coca Cola y Pepsi compiten por la “participación de gargantas” en el mercado mundial de los bebestibles. Las batallas más intensas en la llamada guerra de las colas fueron luchadas por la industria de las bebidas carbonatadas de USA de más de U$ 74 billones. En una “lucha de competencia cuidadosamente librada” que duró desde 1975 hasta mediados de la década de los 90, Coca Cola y Pepsi alcanzaron un crecimiento anual promedio del 10%, mientras en USA y en el resto del mundo el consumo de bebidas carbonatadas se mantuvo estable año tras año. De acuerdo a Roger Enrico, antiguo CEO de Pepsi: La guerra debe ser percibida como una batalla continua sin sangre. Sin Coca Cola, Pepsi tendría dificultades para ser un competidor original y enérgico. Mientras más exitosos son ellos, más ingeniosos tenemos que ser nosotros. Si la compañía Coca Cola no existiera, estaríamos rezando porque alguien la inventara. Y, al otro lado de la valla, estoy seguro que la gente de Coca Cola dirá que nada contribuye al éxito actual de Coca Cola como…Pepsi. Sin embargo, esa relación comenzó a desgastarse a comienzos del 2000, a medida que el consumo per cápita de bebidas carbonatadas en USA comenzó a decaer. Para 2009, el americano promedio bebía 46 galones de CSD (bebidas carbonatadas) por año, el nivel más bajo de consumo desde 1989. Al mismo tiempo, ambas compañías experimentaron sus altos y bajos; Coca Cola sufrió......

Words: 8680 - Pages: 35

Free Essay

Yum Brands

...WATCH THE VIDEO “ YUM” AND RESPOND THE FOLLOWING QUESTIONS IN BLACKBOARD: 1. All of YUM! Brands, Inc. restaurant chains are positioned within the Quick Service segment of the restaurant industry. Do they compete with each other? Why? Why not? En mi punto de opinión personal considero que estas franquicias son de comida rápida mas no son competencia entre ellas, ya que cada quien tiene sus segmento de mercado diferente; cada restaurante ofrece menus diferente para gustos y antojos diferentes. Por ejemplo , los alimentos de Taco Bell se hacen específicamente con los productos que inspiran la cultura mexicana y no ofrece productos de KFC , Pizza Hut o A & W . La característica que los une es ofrecer el servicio de alimentos con métodos que den como resultado la rapidez y eficacia. YUM brands tiene su emporio de comida rápido. 2. What are the advantages of YUM’s multibranding strategy? Disadvantages? La ventaja de la estrategia de Yums Brands es que no compiten entre sí. Conducen un buen crecimiento global. Su estrategia hace un buen trabajo en la segmentación del mercado respecto a la demografía. Estamos viviendo continuamente a un ritmo más rápido a medida que seguimos para desarrollar y crecer en diversos niveles, rápido, barato y fácil esto se ha vuelto muy popular. Las desventajas son: con el uso de la tecnología y la accesibilidad a las personas que se educan , los consumidores están cada vez más preocupados por no sólo es rápido y barato, sino también la......

Words: 585 - Pages: 3

Premium Essay

Research

...Prepared for: Kentucky Fried Chicken Prepared by: Meaghan Jordan Date: 13 May 2010 ------------------------------------------------- CCT 667: Contemporary Corporate Communications ------------------------------------------------- Professor A. Hoffman I. Executive Summary As outside council to Kentucky Fried Chicken, a Yum! Brands company, I was asked to consult on the branding crisis plaguing the popular fast food chains in the United States market. The public identity of Kentucky Fried Chicken has been on shaky ground for the past five years. The inconsistent branding and products have caused market share values and annual revenues to consistently decrease. The primary constituent, the consuming public, has been left to decipher the mixed messages presented by the Kentucky Fried Chicken brand. Through the implementation of a three-phase strategy, Kentucky Fried Chicken will be able to reestablish itself as a profitable leader in the fast food chicken industry. The design of a logo and company name, in conjunction with a healthy menu that properly embodies the meaning of the brand will be the key to a clear identity. The final piece of the equation requires a comprehensive, nationwide advertising plan to re-launch the contemporary and comprehensible identity of the Kentucky Fried Chicken brand. II. The Company The American fast food chain Kentucky Fried Chicken (KFC) was a family run business, founded in 1930 by Harland Sanders in Corbin,......

Words: 2891 - Pages: 12

Premium Essay

Issues Regarding Kfc

...Kentucky Fried Chicken is one of the well-known fast food restaurants in the world. The industry was founded by Colonel Sanders. The corporation is based in Louisville, Kentucky and now regarded as the most famous chicken restaurant chain. It can be noted that each day, nearly eight million customers avails the products and foods offered by this fast food chain. KFC is among the most popular fast food brands in the world. Started out in the fifties, KFC now boasts of operating, franchising, and serving a worldwide chain of around 11,000 fast food restaurants that prepare, package and sell a menu of ready to eat foods. However, despite of the established brand of KFC Corporation and contrary to its previous achievements; it seems that there is a need for the management to redefine its image. There are issues that an organisation face and one of the organisations which faces major issue is the Kentucky Fried Chicken. Firstly, KFC provide greasy unhealthy food. The growing and bustling population of today is obviously different from the population of the previous decades in terms of health and nutritional attitudes and behaviours. People today are more concerned with their health and figures than ever before. Obviously, the reason for this increased awareness is because of the fact that information is everywhere and every reports and research about nutrition seem to link fast foods with the growing number of obesity. Being one of the most popular fast food restaurants and with...

Words: 1013 - Pages: 5

Premium Essay

Fdfdfdfffff

...Ethical issues faced by Kentucky Fried Chicken(KFC) business operations in India. KFC being one of the largest fast food chain all over the world. The KFC business operations in India was entered in 1995. KFC did not adhere to the prevention of Food Adulteration Act, 1954. Chicken used in KFC was contaminated with MonoSodium Glutamete(MSG) which is used to enhance the flavor. Usage of MSG is restricted in INDIA as it creates serious health problems on the long run. KFC suffered the serious ban on chicken items. Another ethical issue concerning with KFC was the treatment of birds in KFC’s Poultry farms. The Organization named PETA(People for the Ethical treatment of Animals) logged a serious complaint against KFC for the ill treatment of Birds in the poultry farm. As in India, Animals and Birds are protected with due care, PETA supported the evidence of video tape projecting the cruel treatment of birds in the KFC farm. We will discuss about the culture, economic issues while establishing business in Foreign country. We will identify different solutions that can be suggested by different Ethical theories along with the Ethical judgement and Moral reasoning. Kentucky Fried Chicken(KFC) Background Colonel Sanders, founder of Kentucky Fried Chicken started a café at Corbin, a town in Kentucky. He started experimenting with different seasonings to flavor the chicken with secret herbs and spices. Since then, he had 600 Franchise outlets for his chicken across United states and...

Words: 563 - Pages: 3

Premium Essay

Kentucky Fried Chicken and the Global Fast-Food Industry

...Kentucky Fried Chicken and the Global Fast-Food Industry Case Analysis 1.0 Source Problem The change in demographic trends in the past two decades has seen an overall increase in costs for KFC and other fast food chains. Due to immense price competition and saturation of the US market, KFC is unable to raise its prices to cover the increased costs. The slower US population growth rate, oversupply of fast food chains and the minuscule 1% growth in the US restaurant industry per year has resulted in KFC¡¦s focus on expansion of their international markets. 2.0 Secondary Problems 2.1 Short Term - New product introductions are slow. - Market research inefficiency. Eg. Germans were not accustomed to buying takeout or ordering over the counter. McDonalds performed better in this aspect. - Crispy strips and chicken sandwiches cannibalized the fried chicken sales. 2.2 Long Term - Differences between the PepsiCo and KFC corporate strategy and culture. - PepsiCo/KFC poor relationship with franchisees. - Increased competition from direct and indirect competitors. - Reduction in market share in the US market. - Risks involved in international operations: long distances made it difficult to control quality and service, increased transportation and other resource costs, and time, culture and language differences increased communication and operational problems. - Fast food sales grew at a slower rate (5%) in comparison to other sectors in the restaurant industry. ...

Words: 3507 - Pages: 15

Premium Essay

Entrepreneurship

...Assignment III – Case Study Sanders, Colonel Harland Eslam Badawy/1617946 Introduction On September 9, 1890, Harland Sanders, known as The Colonel, was born in, Indiana, USA. He is the founder of Kentucky Fried Chicken, now “KFC” restaurant chain. His success, like most great entrepreneurs, centred around the values of hard work, honesty, loyalty, recognition, giving back, and most of all, passion. Today, KFC is the world’s largest chain of fried chicken fast food restaurants with over 17,000 outlets in 105 countries around the world (Shen, 2008). In 2011 KFC earned an estimated $9.2 billion in sales revenue. The Colonel passed away on December 16, 1980 at the age of 90. We lost a great leader, a great visionary, an American success story. Despite his death in 1980, Sanders remains the key symbol of the company in its advertising and branding. Colonel Sanders was an early pioneer of the restaurant franchising concept (KFC, 2011). The story of the entrepreneur The Colonel briefly telling his story: My business philosophy crystallized back when I got fired from the first job when I was ten. My Father died when he was 29. I was hired by a farmer two miles cross country from where I lived. I was paid two dollars a month plus board. At the end of the first month I got fired. I went home, gave Mama my two dollars and I told her what had happened. My mother gave me the tongue-lashing. The only way, she said, I could get work and hang onto is by giving the best there is in me.......

Words: 2403 - Pages: 10

Premium Essay

Analysis of Why Kfc Is More Successful Than Mcdonald in China

...Analysis of Why KFC is more successful than McDonald in China Analysis of Why KFC is more successful than McDonald in China Kentucky Fried Chicken (KFC) is a chain of fast food restaurants based in Kentucky in the United States. KFC is famous for its fried chicken and the sales revenue is ranking number seven in American Market (Figure 1). McDonald's Corporation is the largest chain of hamburger fast food restaurants in the world and also the largest in American, serving more than 58 million customers daily (Breitbart, 2009). But in China, KFC and McDonalds are in a totally different situation. KFC is the most popular restaurant in China and McDonalds, although popular either, but is performing much less than KFC. This contrast is not a miracle and everything happens for a reason, this report is going to analyze the reasons for KFC is more successful than McDonald in China. Figure 1. KFC and McDonalds in American Contrast |American Market| |McDonalds|KFC| Revenue|2003|$22.1 billion|$4.936 billion| |2002|$20.3057 billion|$4.86 billion| RestaurantsNumber|2003|13,609|5,524| |2002|13,491|5,472| Ranking inAmerican Market|2003|No.1|No.7| Source: The data are adapted from “KFC and McDonalds: A huge difference in China”, retrieved from http://finance.people.com.cn/GB/3799268.html Figure 2. KFC and McDonalds in China Contrast|Chinese Market| |McDonalds|KFC| Revenue (2003)|¥5.3 billion|¥9.3 billion| Revenue increase in......

Words: 2418 - Pages: 10

Premium Essay

The Bee

...the original Kentucky Fried Chicken, was born on September 9, 1890. When he was six, his father died and his mother was forced to go to work while young Sanders took care of his three year old brother and baby sister. This meant he had to do much of the family cooking. By the time he was seven, Harland Sanders was a master of a range of regional dishes. After a series of jobs, in the mid 1930s at the age of forty, Colonel Sanders bought a service station, motel and cafe at Corbin, a town in Kentucky about 25 miles from the Tennessee border. He began serving meals to travellers on the dining table in the living quarters of his service station because he did not have a restaurant. It is here that Sanders began experimenting with different seasonings to flavour his chicken which travellers loved and for which he soon became famous. He then moved across the street to a motel and restaurant, which seated 142 people. During the next nine years he developed his secret recipe of 11 herbs and spices and the basic cooking technique which is still used today. Sander's fame grew. Governor Ruby Laffoon made him a Kentucky Colonel in 1935 in recognition of his contributions to the state's cuisine. And in 1939, his establishment was first listed in Duncan Hines' "Adventures in Good Eating". A new interstate highway carried traffic past the town, which soon had a devastating affect on his business. He sold up and travelled the United States by car, cooking chicken for......

Words: 2534 - Pages: 11