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Keppel Corp. Analysis

In: Business and Management

Submitted By TaRo1922
Words 5820
Pages 24
Abstract
Established in 1968, Keppel Corporation is a Singaporean based conglomerate specializing in marine, property, infrastructure and investment businesses. Although it is well-developed and has promising prospects of becoming more influential globally, a recent underperformance reflected in its annual report and relevant negative news regarding the profit decline indicate that there are some factors interfering with its sustainability and profitability. Keppel’s Offshore and Marine sector is facing certain risks, which might hamper the overall growth of the corporation as this sector accounts for 65% of total revenue generated by Keppel.
This report provides a brief overview of Keppel’s main businesses. The focal point of interest would be on the offshore and marine industry. Multiple industry and strategy analysis frameworks will be used to analyze the factors affecting the sustainable development of Keppel Corporation in order to determine underlying reasons for its dilemmas and to provide recommendations for mitigation.

Foundations of Strategic Management Final Project for Group 6:
Shreya Garg
Rohit Tatineni
Guo Yao
Huang Xingyu
Tan Choon Long Martin

Table of Contents
1. Keppel Corporation- A Brief History 3
2. Offshore and Marine Industry in Singapore 4 Strategic positioning of Singapore 4 Existing opportunities and threats in the industry 5 Industry outlook 6
3. Analysis of Keppel O&M’s business philosophy 7 Potential risks and challenges 8
4. The Business Dilemma 8 Underlying Reasons of the Dilemma 9
Geographic over-concentration 9
Fluctuating oil prices 9
Technological challenges in deep-water exploration 9
VRIO Analysis 12
6. Recommendations to resolve the dilemmas 13 Diversification for Keppel Corporation 13 First Mover Advantage in Technological Advancement for O&M sector 14 Long term contracts

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