...Research is being carried out as a part of the “Marketing Management” course for which this questionnaire is made. We therefore ask you to be so kind as to complete the questionnaire and take this opportunity to thank you for dedicating us your time. By filling this questionnaire you will be contributed to understand why people choose Dove as their favorite brand. Survey questionnaire of Factors causing to Prefer “Dove Shampoo” as a Brand Name: Occupation: 1. Are you? * Male * Female 2. What is your age? * Under 18 * 18 to 24 * 25 to 34 * 35 to 44 * 45 to 54 * 55 to 64 * 65 or more 3. How frequently do you buy Dove products? * Once a week * More than once a week * A couple of times a month * Every few months * Yearly * Never 4. How often do you change your Brand? * Very often * Depends on price of the new brand * To experiment with new Brand * I stay loyal to my brand 5. Which Dove shampoo do you use? * Dove Intense repair * Dove hair fall rescue * Dove dryness therapy. * Dove daily shine. * Dove dandruff care * Dove nourishing oil care. 6. In what quantity do you buy Dove? * Sachets * Bottles/bigger pack * Family packed. * Mini bottles 7. What improvements would you suggest for Dove shampoo? * Should be available in other varieties * Should decrease the price * Should come in more fragrance * Should increase availability...
Words: 694 - Pages: 3
...Do you believe that people all around the world are troubled with dandruff ? We all know that hair is really important to one’s appearance, and dandruff is something that could immediately kill your good impression of others, which makes the hair look dirty and awful. So here by learning the features, causes, and treatment of dandruff, we are able to gain further insight into the issue, so that we can take better care of our hair. Well, at first, let me introduce what it is. Dandruff is the shedding of dead skin cells from the scalp(the skin on the head). As skin cells die, a small amount of flaking is normal. Some people, however, experience an unusually large amount of flaking either chronically or as a result of certain causes, which can also be accompanied by redness and pain in the skin. People who have bad dandruff may suffer an itchy scalp and flakiness. And it may also be accompanied by the symptoms of red and greasy patches of skin and feeling tingly on the skin. Dandruff is a common scalp disorder affecting almost half of the population at the post-pubertal age and of any gender and ethnicity. Sometimes dandruff may fluctuate with season and often worsens in winter. You can find that dandruff can be out of control under certain circumstances. Actually, the word dandruff is of Anglo-Saxon origin, a combination of 'tan' meaning 'skin disease', and 'drof' meaning 'dirty'. So does it mean that only the person with dirty hair may suffer from dandruff? Dandruff can have...
Words: 447 - Pages: 2
...A communicable disease is an illness transmitted through contact with one person, animal, food, surface, and air to another. The exchange of fluids or contact with a contaminated substance or individual may be enough to allow a communicable disease to spread. Communicable diseases are all-around but to avoid getting infected with one, people should follow prevention guidelines. There are many communicable diseases but a familiar one is dermatophytes, better known as ringworm, infect the skin, hair, or nails of a person. To control it people should practice good hygiene. Environmental factors, which are related to dermatophytes, are mostly human-to-human contact and human-to-animal contact. To reduce the spread of the ringworm, public health departments give tips to everyone on how to prevent and treatments to kill the infection. Dermatophytes, also known as ringworm or tinea, are fungi that cause infection to skin, hair, and nail. A common dermatophyte infection is athlete's foot and jock itch. The disease usually spread outward with progress and itches. The infection causes redness, cracking, and patches that may blister among the skin. “Ringworm of the scalp typically begins as a small pimple that expands with time, leaving scaly patches of temporary baldness. Infected hairs become brittle and break off easily. Occasionally, raised moist and draining lesions can occur. When finger/toe nails are affected, the nails become thickened, discolored, and brittle, or they may become...
Words: 886 - Pages: 4
...ASSIGNMENT QUESTIONS 1.What are the category beliefs among the non-users of shampoo? What are the cognitive beliefs on the three brands of shampoos? (What are those advertising elements that match with the cognitive beliefs?) 2.What are the affective aspects reflected by advertisements of the three brands of shampoos? (What are those advertising elements that match with the affective aspects?) 3.Are there differences between the cognitive and affective beliefs reflected by the respondents based on their exposure to the ads of the three brands? Why are these differences being observed? 4. How strong are the conative beliefs of respondents after they are motivated by the cognitive and affective aspects of the three brands? 5. What is the implication of some brands being rated high on conative aspects after consumers are convinced about the respective cognitive and affective aspects of the brand(s)? 6. How does each brand score on the cognitive, affective and conative aspects (each brand can be marked as low, medium or high on each of these components)? How does each brand score on attitude towards the brand? ANSWERS: 1.Shampoos are expensive, can’t be used daily, has chemicals. Shampoos will take care of hair, will wash away the dust and dirt leaving it healthy and cleansed, will make hair shiny, have milk proteins (in case of cline all clear) to make it look lustrous and saving it from the harsh conditions of environment, will clean away the dandruff (in case of H&S)...
Words: 598 - Pages: 3
...Using Anti-fungal Agents to Reduce Fungal Contamination for Micropropagation in the Classroom Jason Okazaki Mentor: Roger Shane Gold Department of Biology, Brigham Young University-Hawaii, 55-220 Kulanui St., Laie Hawaii Introduction Micropropagation is a method used for the multiplication of tissue culture in vitro. Fungal contamination is a major problem during explant micropropagation, as fungal growths greatly reduces survival and shoot proliferation. Fungal contamination is especially a problem in undergraduate teaching labs where inexperience and suboptimal culturing conditions tend to amplify the problem. The use of antifungal agents in culture may help alleviate these problems (Brown et al. 1982, Sheilds et al. 1984, Hauptmann et al. 1985, Tynan et al. 1993) . The purpose of this study was to explore the use of antifungal chemicals on Saintpaulia ionantha (African Violet), Daucas carota (Carrot), and Passiflora edulis (Passionfruit) by testing the efficacy of five commonly used antifungal compounds (Miconazole, PPM, Amphotericin B, Benomyl, Nystatin) as gauged by monitoring rates of fungal contamination and explant survival during in vitro micropropagation. Results There was a significant difference between the different antifungals used when comparing explant survival (p=0.011). PPM at 1.5 ml/L showed the best result with 75.0% of P. edulis explants surviving. Conclusions All explants of D. carota were contaminated throughout the experiment. This may have...
Words: 1159 - Pages: 5
...Clinic, 2011). Creams and lotions that are applied to the affected area of the body and medicated shampoos are common forms of treatment. However, in severe cases a doctor may prescribe an oral medication with a whole body effect. The approach you take should depend on your skin type, the severity of your condition, and what part of the body that is affected (Mayo Clinic, 2011). Products that treat Serborrheic dermatitis have several kinds of active ingredients and some of the products have more than one type of active ingredient (Mayo Clinic, 2011). These ingredients include antifungal agents, corticosteroids, and calcineurin inhibitors (Mayo Clinic, 2011). The antifungal agents commonly used to treat Serborrheic dermatitis are ketoconazole, ciclopirox, and...
Words: 710 - Pages: 3
...QA Concept Introducing LoadRunner • Why should you automate performance testing? • What are the LoadRunner components? • Understanding LoadRunner Terminology • What is the load testing process? • Getting Familiar with HP Web Tours • Application Requirements The Power of LoadRunner • Creating the Load Test • Running the Load Test • Monitoring the Load Test • Analyzing Results Building Scripts • Introducing the Virtual User Generator (VuGen) • How do I start recording user activities? • Using VuGen’s Wizard mode • How do I record a business process to create a script? • How do I view the script? Playing Back Your Script • How do I set the run-time behavior? • How do I watch my script running in real time? • Where can I view information about the replay? • How do I know if my test passed? • How do I search or filter the results? Solving Common Playback Problems • Preparing HP Web tours for playback errors • How do I work with unique server values? Preparing a Script for Load Testing • How do I measure business processes? • How do I emulate multiple users? • How do I verify Web page content? • How can I produce debugging information? • Did my test succeed? Creating a Load Testing Scenario • Introducing the LoadRunner Controller • How do I start the Controller? • The Controller window at a glance • How do I modify the script details? • How do I generate a heavy load? • How do I emulate real load...
Words: 468 - Pages: 2
...Preparing Business Scenario Analyses The following general guidelines may be used in preparing for an oral or written business scenario analysis and presentation. There may be several feasible courses of action regarding the solution to any case. It is more important to concern yourself with the process of problem definition and isolation, analysis, and evaluation of alternatives, and the choice of one or more recommendations, rather than trying to find a single answer. Very often, the right answer is the one that you can propose, explain, defend, and make work. • The Process of Analyzing a Case 1. Read and study the scenario thoroughly and efficiently. Read the scenario once for familiarity, noting issues that come to the forefront. Read the scenario again. Determine all the facts, making notes about symptoms of problems, root problems, unresolved issues, and roles of key players. Watch for issues beneath the surface. 2. Isolate the problem(s). Get a feel for the overall environment by putting yourself in the position of one of the key players. Seek out the pertinent issues and problems. 3. Analyze and evaluate alternatives. a. Once the problems and issues are isolated, work at gaining a better understanding of causes. In what area of the unit do the problems exist? Why? What caused them? Examine and evaluate the strengths and weaknesses of the unit’s processes (e.g., planning, communication), human behaviors, and/or exhibits (e.g., financial statements,...
Words: 505 - Pages: 3
...PEST Analysis One way of planning your business is to undertake a PEST analysis.1 PEST analysis involves looking at the Political, Economic, Socio-cultural and Technological factors that could affect your business. Every business needs to consider a range of external forces in order to take decisions. For many people imagination is very limited and is coloured solely by their own experience and personal beliefs. This can lead to wish fulfilment or a refusal to see reality or recognise the critical changes that are happening in the world around them. It can also lead to grabbing short-term solutions that, if they do not exacerbate problems, certainly ignore the longer term. In the business world pressure is often applied to take decisions quickly, acting on judgement and instinct rather than careful analysis. There are many driving forces in the external environment that might impact on your business. These can be categorised as: • Social; • Technological; • Economic; • Environmental; and • Political. Social forces Social forces include, for example, changing demography and education, etc. The population in Western Europe is relatively static, but the age bands are changing. The number of older people, for example, is growing rapidly. Technological forces Technological forces are changing dramatically quickly. What effects will this have on your production, marketing and distribution plans? Depending on your market, technology might either raise or lower entry barriers...
Words: 371 - Pages: 2
...Fall 2015: Industry Analysis in Emerging Markets Your role in this analysis is to work with your team and to look at emerging technologies. From autonomous drones to emergent AI to 3D printers, you are going to research and get a better understanding of our fast-approaching technological future. Scientific American compiled the Top 10 List of Emerging Technologies for 2015. You can start here, but you are not limited to these technologies. You must choose an emerging industry, and will analyze the history of this technology and its industry, the trajectories of the technology, the key competitors, and the trends in the market. The end goal is to develop a comprehensive understanding of the industry, the competitive landscape, emerging trends to watch in the future, and an overall assessment as to the attractiveness of this industry. Your final deliverable for this project will be an in-class presentation, due April 26th. 1) What SIC/NAICS code does your industry fall under? 2) Describe your industry- a. Provide a brief history of your industry. (You may use a timeline in a separate appendix) b. List and describe the characteristics of the products your industry offers in the marketplace. c. Who are the key competitors in the industry? d. What are the main differences between the products offered by key competitors? e. What strengths & weaknesses (capabilities, complementary resources, related intellectual property, etc.)...
Words: 430 - Pages: 2
...http://www.mysensex.comPESTLE « Pestle Summary: India | Main | Pestle summary: USA » 03/28/2009 Pestle Summary China Well, I guess this is where I get controversial, at least a bit. There are others who have predicted that China was in for a tough ride over the past few years, but they mostly got ignored, or were proven wrong by events. And, to a certain extent, if you cry doom long enough you'll always get proved right, given the laws of entropy. So this is a bit 'faux' controversy... This is the introductory note taking exercise for a Pestle analysis of China, drawn on conventional internet sources such as Wikipedia, the CIA World Factbook and Nationmaster. China is the most populous country in the world, with 1.34 billion people. It has the third largest GDP, with $4.84 trillion, behind Japan and the U.S. Like India, the currency and conditions make it useful to look at some statistics using Purchasing Power Parity, which bumps up China's GDP to $7.8 trillion, which would move it ahead of Japan. It also is the second in the world in annual military spending, although that needs a bit of context, as the world's number two spends about 15% of what the world number one (USA) spends. But with PPP, that looks like more money, and insofar as it is used to pay salaries, rather than buy Israeli rocket parts, PPP is valid in this context too. China is badly governed by the Communist Party, and in my five-year Pestle forecast I will be making the case that misgovernance will...
Words: 1059 - Pages: 5
...McCauley, COO * Hugh McCauley, COO of Riordan has sent a service request to us. The service request SR-rm-022 stats that Riordan wants to make improvement on their current HR tools. They are currently using a variety of HR tools and would want’s us create one integrated application. To do this we will have to do a system analysis of their current system. An analysis will be made with recommendations to upgrade and consolidate their system. * The service request is basically a project statement. This is a document from the customer who clearly states what the project should deliver and outline the high-level work required for completing this project * (SR-rm-022). Riordan Manufacturing has 550 employees worldwide and has projected earnings of $46 million. It is a fortune 1000 enterprise with $1 billion in excess revenues. It is wholly owned by Riordon Industries and based in San Jose , California. * . We will use the joint application design (JAD) for our system analysis, this should help keep the analysis efforts to a minimum. Fact finding is at the core of system analysis. Interviewing of individuals who understand the current system and any known issues, including future activities needed. To do this observation of how data is handled and how this is used for their jobs. Through study of the documents, policies, and procedures in reference to the system. * Interviewing and gathering...
Words: 397 - Pages: 2
...29th, 2013 Angela Lucente Planning For People Job analysis is an important process, any organization used to use it in order to collect information and data about required skills, level of education, work environment, responsibilities, and the duties to create a job description, recruiting plans, and performance development planning (Susan M. Heatfield, 2013). Once job analyses are updated as described, a summary of the results is normally prepared in writing in the form of a job description (Wayne F. Cascio, 2010). According to my reading chapter five about job analysis process. There are some topics I felt comfortable with, such as alternative perspectives on jobs. This topic add to my knowledge many information and explained how jobs are important to organizations, what is the highly unusual jobs that some organizations required it, and distinguish job analysis form job design (Wayne F. Cascio, 2010). On the other hand, I struggled with topic job requirements because there are many methods created in order to study job requirements and none of them alone is sufficient. Thus, it is essential to integrate this methods to obtain the results of the tasks and duties of a job (Wayne F. Cascio, 2010). It is not that easy to implement the methods of job analysis, such as job performance, observation, interview, critical incidents, and structured questionnaire, those are the most five common methods of job analysis and each one of those takes time and effort to achieve desirable...
Words: 321 - Pages: 2
...------------------------------------------------- Running header: Job Analysis Methods ------------------------------------------------- Abstract Examination of different methods utilized to create a comprehensive job analysis, including advantages and disadvantages of all approaches. There are several methods that can be utilized to create a comprehensive job analysis. A job analysis provides a better understanding of the positions within an organization, which will allow the recruitment process to be more focused, consistent and thorough. The first method that can be employed to create an effective job analysis is the Critical Incidents Technique. This technique identifies circumstances that arise in a current position, what action was taken, and the consequences of the action, to identify the effective and ineffective behaviors in job performance. These critical situations are documented by interviewing former jobholders, supervisors, or by reviewing documents and logs from the job. Job duties are examined, and then critical incidents are identified to determine poor or good performance issues related to a specific job requirement. This technique is useful for covering job events that may not be covered in a general job description. Identifying atypical circumstances that may arise in a position can aid in finding a candidate that would be an ideal fit. Reviewing these critical incidents also enable the recruitment process to be shaped to include more pointed questions...
Words: 916 - Pages: 4
...to accomplish that soon, also technology is to expensive. Other companies building autonomous cars said that they are working on vehicles that will be able to safely make that switch. Volvo says that it expects to have its cars tested on city streets by 2020. The Google management team faced several questions. Should Google continue to invest in the technology behind self-driving cars? How could Google's core software-based and search business benefit from self-driving car technology? As large auto manufacturers began to invest in automotive technology themselves, could Google compete? Was this investment of time and resources worth it for Google? Environmental Scanning (external and internal analysis): PEST Analysis After reading the case study Google car I have used the PEST analysis model in which the following was concluded: 1. Political Factors: Government’s regulations on automobile transportation are one of the major aspects in Google's car that have legal barriers. Due to that most of the governments do not have specific laws for self-driving vehicle and there are no federal standards for autonomous cars special permission in all US states adjusted for road test. Laws need to be adapted to accidents liability for insurance purposes. 2. Economic Factors: Cost is a concern, due to the investment in technology required to be adapted to cars an estimated of $150,000 in equipment. The consumers are not willing to spend more than $3,000 for autonomous driving applications...
Words: 479 - Pages: 2
