...Advanced Internship Research Paper, 1 ADVANCED INTERNSHIP RESEARCH PAPER Prepared by Beth Ellis A course paper presented to Programs for Business Administration In partial fulfillment of the requirements for the Bachelor of Science Degree Advanced Internship Franklin Pierce College November, 2007 Advanced Internship Research Paper, 2 Table of Contents Organization.........................................................................................................................3 Description of Organization............................................................................................3 Description of Products...................................................................................................3 Organization Philosophy and Practices ..........................................................................5 Organizational Structure .................................................................................................6 Human Resource Management .......................................................................................7 Analysis of Target Markets.............................................................................................8 Analysis of Marketing Mix...........................................................................................10 Financial Statements and Analysis of Financial Data...................................................12 Summary of Firm’s Strengths and Weaknesses................
Words: 19735 - Pages: 79
...Riviera Radio, that is a one of the successful station in Monaco, is not smoothly from the beginning. It established by Princess Grace’s ideal and her friends from 1950’s. They want to offer a radio place for the Anglophone community. In the initial period, it provided to transmit music, and permanent residents, and advertisements to the Anglophone community in the initial Riviera. Nevertheless, it had met several problems. At first, a variety of people, jobs, and lifestyle: The signal from Italian across Monaco to French and there are over 120 nationalities in there, how can it cater for everyone's flavors? Another problem is advertisers: for RR(Riviera Radio), the most important part of money is for advertisers. It needed to find ways to disinter more clients and advertisers. Paul Kavanagh was given this mission in 2003. Besides, he thought the core value of RR is “Anglo”. In addition, he went to RR to be best friend of their clients. In order to fulfill his mission, he offers three orientations for RR. First, the female listeners were decreasing to 40% of total listeners in 2006, so he decided to add one woman, Elizabeth Lewis, with Peter and Rob who are hosts too in the noontime. Furthermore, he provided both female voices to the prime time slot in order to retrieve their female clients. Another orientation is that he tried to increase the listeners of Russian because he found that Russian consumption is a huge part of the industry's revenue Monaco. The last is about the...
Words: 862 - Pages: 4
...RADIO and all its glory Michael A DePiro Walters Introduction to the Entertainment Industry - Online Professor Kip Roddenberry 11/27/2012 One of the most common forms of media, and one of the first ever-electronic mediums, radio has come a long ways over the years. First was a simple experiment to demonstrate transmission of frequency energy. Today a way of life for millions of people everyday, in 1892 the first ever radio was in the making, but it would not be till the early 1900’s that the first ever voice over would hit the airwaves. By 1904 radio was in full swing. By the 1930’s Radio sets were in homes across the world. “IT'S difficult to imagine a time before radio. From families gathered around huge radio sets in 1930s lounge rooms, to the blast from a car radio tuned into rock stations 40 years later, the ''wireless'' has had a profound effect on our lives.” (Thom, 2007) Radio is enjoyed by millions of people everyday, it’s hard to tell which demographic works best. The best way for me to refer to Radio is in my own professional role in the industry. I currently work as the Program Director for Forever Broadcasting, the largest radio station in Pennsylvania. From my research and constant contact with Abatron it appears that more women tend to listen to the radio than men. This demographic is shown in all of our stations, and Abatron reports that the demographic of women listeners is high in most states. The typical target customer is another hard one to pin...
Words: 893 - Pages: 4
...Rising from the ashes- FM Radio When all advertisers & media planners had written off radio, small change in government of India guidelines put it back into the picture. With latest songs and fresh radio presenters, it became the next big thing. One can say that FM Radio in India rose from its ashes. But soon this wave passed away & it became just another media available on the block. This article is written in the view to analyse what went wrong, and how radio companies can make a come-back in the world of advertising by focussing on its strengths and lastly tips for advertisers on how to use this medium to its fullest. Various inputs from primary & secondary research have been compiled to address the issues in detail. Because rural & semi-urban consumers are very different in India, we would like to focus on the FM radio in major metros in this article. Why are we talking about FM radio? * FM Radio in India has the highest reach ranging ~ 90% & outnumbers the no. of TV sets in the country by 3:1. But only account for a very small pie of the 9000cr market of advertising spends. It is only about 3% according to an Arthur Anderson’s survey. While globally, spends on radio ranges from 4% to 12%, with United States & Canada at high end of 12%. So it makes us believe that there is some merit in the medium that we are not utilizing to the best of its potential. * Also, it is to be noted that this vast reach is not just because vast rural...
Words: 2104 - Pages: 9
...Key to success Being confident is the Key to Success. Confident, A few individuals are with it, some need to work for it, and others don't know how to get it. It is something either one has or does not, but rather can simply be fulfilled over the long run. The inquiry that numerous need addressed it "what would I be able to do to pick up confident?" I have discovered that confident is difficult to accomplish, yet with companions, trust, and time it can be come easy to reach. The sign of confidence is the "faith in oneself and one's forces or capacities." Everybody is inadequate with regards to trust in something; not everybody is great. Whether it be giving a discourse before the class, contending in a substantial rivalry, or tolerating one's appearance, some people do not have the confidence expected to appreciate life. Helen Keller said, "Positive thinking is the confidence that prompts accomplishment. There is no hope without trust and confidence." This quote is totally genuine in light of the fact that if one does not have certainty they can never accomplish or go past what they need to do. A few people have so much confidence that they do not have fear to do anything. Others are the complete inverse, and are frightened of being judged or scorned by others. Self-assurance can't be taught, yet is come to by the person when they choose to have faith in themselves. Keeping in mind the end goal to achieve fearlessness, one needs to accept that they can do the current workload...
Words: 648 - Pages: 3
...cleaning * Gift Delivery - You can deliver anything - sometimes people want to be more creative than flowers. You can even get clients who are busy executives who know exactly what they need and just need someone to pick it up. I actually bought a pair of shoes for a busy attorney who likes to run. I buy her books for her book club, I buy her favorite sodas weekly. I scheduled her plumber. I bought a mattress for her spare bedroom. I met the curtain hanger and pet her cat while he hung her curtains.People need help! The key to success in this business (at least the key for me) is being able to think on your feet, make decisions, try new things. Have a GREAT DEAL of self-confidence. There are many benefits to owning your own business. I run my business from my home, like many small and micro-businesses. I have an extremely flexible schedule. I am home when my kids get home. I am able to schedule most errands around their schedule. There are times I am not as available to the kids as I would like to be, but that is part of being in business. My kids appreciate my business and have grown up with it and over the years have learned how to respect what I do and the time I need to do it.You Can Do it!! | OFFICE SUPPORT SERVICES!My business has evolved greatly since I started running it in 1992. I put myself out there and I networked and I did a great job for my clients. For this...
Words: 516 - Pages: 3
...Hell my name is deedee, I am a little girl iwho is getting on her cousisn nerces, I am at my grannys house for the weekend. I have nothing goin on in my life today. Today we went to take bre bre and lele home and then me and my granny went to great clips to get her hair cut. It looks really nice. 1. Introduction Identify the key problems and issues in the case study. Formulate and include a thesis statement, summarizing the outcome of your analysis in 1–2 sentences. 2. Background I am only writing this paper so I can join this website and I can look at the paper the other guy wrote. I have no clue what my aunt is talking about. She is not getting this assignemtn nor am I. I think you might want to do what this dude did and say the main issue is lack of training for Carl. If he had proper training was that he would not have made these mistakes. Agdfafafsdf He was not there tryong to do the work, h=inste He was not the only person inth eb building. Identify two to five key problems Why do they exist? How do they impact the organization? Who is responsible for them? 3. Uncover possible solutions Review course readings, discussions, outside research, your experience. 4. Select the best solution Consider strong supporting evidence, pros, and cons: is this solution realistic? Drafting the Case d/lcahz;dgkjahzd;fakfj ;I omg I am almost at two hundrede and fifty...
Words: 261 - Pages: 2
...Q1 How often do I communicate a vision and key priorities to achieve the vision? A1 In my professional carrier, when I work with my team, I try to make a point to reflect on the key goals that are set by the firm and try to align ourselves accordingly. However, most often than not, I sometimes get confused with the mixed signals that I receive from the senior management. They sometimes don’t speak the same language. Especially for the big firms the challenge has been to get synergies and work in tandem. As far as my personal goals are concerned, I always make an earnest effort to progress my life in a way to get closer to my goal. However, I do agree that l sometimes get lost and move away from the goals and priorities. But, I always try to refocus and make efforts to move closer to the goal. Q2 Does the way I spend my time match my key priorities? A2 In my personal life I do believe that for the majority of the time I try to spend time in order to match my key priorities. However, I know that I am not perfect, and therefore, time to time I have to refocus and re energise myself in order to keep myself on track. In my professional Carrier things are not that smooth. I work for a very large firm. And therefore, there are too many players and departments. These create lot of noise in the overall implementation of the strategy/vision of a firm. Sometimes procedures over rule common sense and boundaries become hindrances. Conflicting priorities across teams the organization...
Words: 933 - Pages: 4
...Journey of the Self The road I’m traveling on I see as a dirt road through a light forest in the mountains of northern California. I’m not sure exactly where I am, but it is a bright day with some clouds and blue skies, but off to the distance I can see storm clouds. All I have with me is my backpack containing a notebook, a pen, a pair of gym shorts, a spare t-shirt, a pack of cigarettes with a lighter, a bottle of water and a couple of granola bars. In my pockets I have a cell phone with a dead battery, a pocketknife, and my wallet with five dollars and my I.D. inside. I’m walking, surrounded by trees of all types. There is a light breeze, but it’s quiet as I walk and look around. As I’m walking, the road is flat and somewhat narrow, but it is easy going for the most part, with random spots where the road becomes rocky and somewhat stressful, but it evens itself out and becomes smooth for a period of time again. I feel happy and serene, but exhausted at times and in need of a bit of rest, but I always continue and begin to walk again. As I’m walking, I come to a two-way fork in the road with a sign in the middle. The sign has two arrows with words printed on them. Each arrow is pointing in the opposite direction of the other. To the left I have the choice to walk to the city, while to the right I have the choice to walk to a small country town. After some thought and consideration of both of my choices, I eventually choose to head towards the Country. I’m not sure exactly...
Words: 2126 - Pages: 9
...or hacked. The way we have decided to backup our system is as soon as a customer uploads their information to make a purchase, it is immediately transferred into the system as a temporary file, at the end of each work day, we have all the temporary files transferred to our Cloud. The Cloud infrastructure allows for our company to securely share our files amongst one another, with also insuring that our information remains just that, ours. To guarantee that our Cloud isn’t hacked or if the server goes down or fails, our information isn’t lost, we have set the system to run with a Cloud Encryption Key rotation. We are using a split key encryption, meaning that I am the only one that has access to the key. No one including the government has access to this key. Be that as it may, security is always the number one priority for data so every month I change my encryption key to ensure that further security is in place. After one calendar month of information is gathered, we save all the data and transfer it using a hard disk. This hard disk is then taken by me once a month to a safety deposit box I have setup at a bank to store all the information securely. So once the information is in the Cloud, if the server fails for some reason, we will not lose...
Words: 675 - Pages: 3
...Authenticity: Unlocking the key to significance. Photo by Sabo Tercero Today I summed up a few things I had been reflecting about after reading a note from an old colleague. This is what it sparked in me: In the GREAT stage of life, my role is small and might go unnoticed, if not for the fact that I can put into it that which only I can contribute. And I can do it with so much love and enjoyment that it becomes memorable. I know the theater reference comes from my recent work as producer/actress for the Mexico Cast production of Fiddler on the Roof. But bear with me. What about the learning opportunity for the larger picture? Lately I have been dealing with people who lock up their own feelings and are not straightforward about their views, forthcoming about their wants or easy to deal with for me. It’s been a challenge, to say the least. My first reaction is to steer clear away from them. I might still! But in my dealings, I have found great opportunity to understand my own slant towards authentic expression, onstage and off. It’s about how small a role is. You see, in some ways it is much easier to shine and get noticed if you have been assigned a big, juicy lead. Still, in our play there’s the Rabbi that barely says a few words and becomes one of the most applauded actors on this stage. Certainly, he is seen and remembered by the audience. There’s a mastery about him, that comes only from years of work and spotless technique. But I wonder if it is only that which...
Words: 575 - Pages: 3
...standards, targets and objectives. • Planning for the future. This looks at: o Agreeing personal targets and objectives with the employee. o Creating personal development plan for the employee. The assessment of performance should help us identify and repeat success, build personal strengths and minimise weaknesses. The appraisal review will only work if the manager and the jobholder are fully committed to its achievement. The main emphasis of the appraisal should be planning for the future. KEY COMPONENTS OF APPRAISALS Key Responsibilities These are central to the appraisal process as they define the whole purpose of a job and are identical for the same job irrespective of which company it is in. Key Responsibilities only change if the job fundamentally changes. They define the areas where results need to be achieved and they are not activities. There are typically 5 – 8 per job. They are easily derived form job descriptions and focus group discussions on the key elements of a job. Examples: Recruit, lead and...
Words: 1082 - Pages: 5
...[Salutation] [first name] [surname] [Position in Company] [Company name] [Address] [Suburb, State, Post Code] Dear [Mr. or Ms.][Last Name], Re: [job name, reference] Customer Service Officer, Position C542 [Write a brief explanation of your experience in the particular field and interest in the role advertised. This section should be limited to one paragraph only.] [Example only] I am writing to express my interest in your advertisement/ current opening for a [……],and submit my résumé for your review. Having served in sales and operational leadership roles for the past 8 years with continued success in meeting business/operational goals, I can make a valuable contribution to your organisation’s future projects and initiatives. I am aware of your products and familiar with your new line of [show you know something about what the organisation does] and believe that I can assist with increasing sales in the area of [again, show you know what they do]. [Sell yourself. Point out why you would be best for the role. Use examples/or use as a guide your current or most recent position. Provide detailed summary of the role’s key responsibilities and accountabilities]. [Example only]What I bring to this position is a combination of team leadership, strategic planning, and business development skills that I have leveraged to meet and exceed expectations. I have analysed core operational/business functions and implemented the most appropriate solutions to drive continual business growth. I have demonstrated...
Words: 525 - Pages: 3
...Preface This document provides us an insight to the radio industry in in present form in India and compares two of the most renowned radio channels (one a privately held entity and another being run by the government). About Radio Industry in India There are a total of 232 FM channels, private and government owned in India. The Current size of the radio industry (2009-10) is estimated at over US$ 170.87 million. According to a PwC study, the radio industry is forecast to grow at a compound annual growth rate (CAGR) of 18 per cent over 2009-13, reaching US$ 391.15 million. In terms of its share of the advertising pie, it is projected that the radio advertising industry will be able to increase its share from 3.8 per cent to 5.2 per cent between 2009 and 2013. The government earned US$ 11.05 million from private radio channels during 2008-09. Radio Mirchi, along with its alliances, is number one in the Indian private FM radio industry, with a 46.5million listenership according to Indian Readership Survey (IRS) 2009. The Metro Market Phenomenon 18% of all private FM stations are in Metro markets. Metro markets contribute maximum revenue to the industry, however there is no room for expansion as these markets already have maximum number of permitted stations in operations and are witnessing fierce competition. Competitive analysis We look at two of the major players in this space; one a private network and the other a govt. held entity to understand the difference between their respective...
Words: 1046 - Pages: 5
...AN EMPRICAL STUDY ON FM RADIO ADVERSITING Advertising of products and services is the route to rope in more customers and improve a company’s image. Radio is an effective, low-cost medium for advertising a company’s products. FM radio has today enabled advertisers to reach out to the audiences cost-effectively. In July 2005, the union cabinet approved the second phase of FM broadcasting in private sector, in which more emphasis was given to the growth of services than generating revenue for the government. The government has allowed foreign companies to venture into setting up of private FM stations within in the present ceiling of 20% foreign capital. Now the Government expects to take a final view in two to three months on the third phase of expansion of FM radio and about 806 radio licences are expected to be issued and the Government plans to take FM radio to about 283 towns. (News from business line New Delhi, March 28 by Mr. Rajiv Takru, Additional Secretary, Ministry of Information and Broadcasting) Currently, as for as advertising is concerned only one –and – a- half % of total advertising spending can be attributed to radio. In other countries around the world, the average ranges from 5-15%.In srilanka, for example, 21% of total advertising expenditure is spent on radio. This shows the vast potential of the radio as a medium of advertising it is said that radio covers almost 89% of country in terms of area and 97% in terms of population. However, this medium...
Words: 691 - Pages: 3
