Key Drivers That Move an Organisation Towards Implementing an Integrated Supply Chain

In: Business and Management

Submitted By mithilanemesh
Words 293
Pages 2
Key Drivers That Move an Organisation Towards Implementing an Integrated Supply Chain

The key drivers that are moves an organization towards implementing an integrated supply chain.
This era of supply chain management studies was highlighted with the development of Electronic Data Interchange (EDI) systems in the 1960s and developed through the 1990s by the introduction of Enterprise Resource Planning (ERP) systems. This era has continued to develop into the 21st century with the expansion of internet-based collaborative systems. This era of supply chain evolution is characterized by both increasing value-adding and cost reductions through integration.
By developing cross-functional integration, supported by data warehousing and shared roles and responsibilities, organizations began to create a customized view of the customer. Support issues, Web hits, sales calls and marketing inquiries started building a deeper understanding of each customer and allowed aggressive organizations to adapt their tactics to fit individual needs.
a) Customer service management process
Customer Relationship Management concerns the relationship between the organization and its customers. Customer service is the source of customer information. It also provides the customer with real-time information on scheduling and product availability through interfaces with the company's production and distribution operations. Successful organizations use the following steps to build customer relationships:
 determine mutually satisfying goals for organization and customers
 establish and maintain customer rapport
 produce positive feelings in the organization and the customers
b) Procurement process
Strategic plans are drawn up with suppliers to support the manufacturing flow management process and the development of new products. In firms where operations extend…...