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Key Stakeholders

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Competitive Strategies for Riordan Riordan Manufacturing and its parent company Riordan industries are both performing strongly and although there are some definite flaws apparent in human resources management at Riordan Manufacturing the company is still poised to take advantage of many different competitive strategies depending on a larger environmental assessment. Internally, a very healthy profit margin and growing sales numbers are generating substantial returns for the company, and the current ratio as well as the total asset to liabilities ratio are enormously high. This suggests some possible strategic moves for the company in the coming months and years. The new technologies that the company is adopting and the new equipment it is purchasing are estimated to generate long-term savings. Performance improvements also demonstrate part of the strategic course that Riordan might already be taking in order to position itself as a more competitive player in the market. First, the high current and total ratios suggest that the company is very under-leveraged. This could be a strategic position, but given the strong and growing sales record at the company and the enormity of the asset/liability divide. If the company could identify any growth opportunities in the market place, it may generate much better returns. Taking on debt to fuel growth would be an aggressive but likely a highly effective strategy for the company at the current time, generating even better returns for shareholders, and a greater market share and brand visibility for the company. Using debt to improve efficiency and reduce the cost of current operations over the long-term would also be advisable. Riordan Manufacturing appears to have already identified and has begun working toward efficiency with one goal. The company has some equipment and technology purchases in progress and some planned for the future. These plans are already funded by debt, it appears, and again given the companies huge stockpile of equity this is likely the most advantageous move. Equipment and technology improvements ought to lead to increased efficiency in operations as well as increased quality in the product manufactured, and this will enable Riordan to become more competitive not only in direct product comparisons, but potentially by cutting prices to some degree. Alternatively, if the market is not such that competition is especially fierce, Riordan would be improving its profit margin still further and could use the increased cash flow perhaps to buy back equity in the company and consolidate value, or to fund growth. The company could take on more debt for an equity repurchase, given the current state of the company’s financials. As strong as Riordan is performing in terms of operations and financials, it is showing a definite weakness in the area of human resources management. The company’s most recent internal survey shows a clear continuation of a downward trend in satisfaction and morale, and a sharp increase for consideration for leaving Riordan Manufacturing and seeking other employment. Another strategy is for Riordan to use some of the company’s resources or newly borrowed resources to identify and address specific changes that can be made to improve job satisfaction and ensure employee retention, otherwise Riordan could find itself at a distinct disadvantage in the near future.

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