...The Keystone XL Pipeline: It’s a Good Thing By: Samantha Prewitt The Keystone XL Pipeline: It’s a Good Thing The Keystone XL Pipeline Project is a proposed crude oil pipeline that begins in Hardisty, Alberta, Canada, crosses through an international border and ends in Steele City, Nebraska. From here it connects with existing pipelines, which will allow American oil producers more access to the large refining areas located in the Midwest and along the US Gulf Coast. It has been six years since TransCanada has applied for approval for this project and the project itself has gone through three revisions, including two reroutes of the pipeline itself. This article will attempt to dissect the benefits of the Keystone XL project and what it could mean to the American people if construction is approved. The implementation and construction of any project having to do with dangerous chemicals and oil is a frightening thought for any environmentally concerned person. These feeling are usually amplified when the construction site includes the Gulf Coast, being that the last spill is still wrecking havoc on our environment. But these feeling can all be set aside because according to Russ Girling, the president and CEO of TransCanada, “The environmental analysis of Keystone XL once again supports the science that this pipeline would have minimal impact on the environment” (Triplett, 2014). If and when President Obama grants the approval for construction, TransCanada is already...
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...Charlie Chaplin Biography/ Essay Charlie Chaplin was born on April 15, 1889, in London, England to Charles Chaplin, Sr., and Hannah Hill. He was taught to sing before he could talk and danced just as soon as he could walk. At a very young age Chaplin was told that he would be the most famous person in the world. From then on it was a personal goal for Charles. And he would do anything to reach his goal. When Charlie was five years old he sang for his mother on stage after she became ill and taken hoarse. Everyone in the audience loved him and hurled their money onto the stage. When Chaplin was eight, he appeared in a clog-dancing act called "Eight Lancashire Lads". Once again the audience loved him and he was excited with the attention he received. Charlie's half- brother Sidney, acted as his agent and when Charlie was ten years old, Sidney got Chaplin an engagement at the London Hippodrome. Within a few years Charlie was one of the most popular child actors in England. Charlie was twelve when his father died on May 9th, 1901. He died in St. Thomas Hospital in London of alcoholism. He was thirty-seven years old. After the death of her husband, Charlie's mother, became a chronically psychotic woman who was in and out of mental institutions. Charlie and Sidney, were placed in a charity home after their mother's mental health plummeted. Chaplin attended 2 years of school at Hern Boy's College. This was the only formal education that he ever received. Charlie was at school when...
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...Permitting the Keystone XL Pipeline To Be Built Anthony Draper EN 1420 The Keystone Xl pipeline which is a proposed pipeline line that would run from Alberta Canada down through the US to the Gulf Coast should be permitted to be built. It would have a huge positive benefit on the country as a whole. It will provide America with more permanent jobs, economic growth; reduce our dependency on overseas energy, reduce emissions from trucks on the road transporting oil as well as train cars carrying oil. In a country hurting for jobs and some kind of positive economic relief this project can help ease some pains. If our government can waste millions upon millions on failed energy efforts than it can support one that will actually provide jobs and money to this country instead of taking money and not being worth the effort as many of the green initiatives have proven to be. The main opponents to the pipeline being built are on the environmental side. Their main reasoning is that it will have huge negative impacts on the environment and the areas in which the pipeline will cross through. Now while there is always the possibility of this pipeline having negative impacts on the areas around it but the way those on the environmental side would have attacked it are unjust. They claim it will leave a big carbon footprint and cause too much pollution in the environment. President Obama even made it a point not to permit this from being built until the dangers can be assessed. The State...
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...After the recent veto of the Keystone XL Pipeline by President Obama, there have been heated debates with supporters and non-supporters of the Keystone XL pipeline. What is a way that the United States can receive more oil at a more efficient price? How can the United States provide many unemployed Americans with jobs? The Keystone XL Pipeline would provide all of these things in the United States, but what harmful influences would it have on our environment. In this paper, there will be information about both the helpful and harmful effects of the Keystone XL pipeline. This paper will include the ways that the Keystone pipeline will help the economy. The paper will also include ways that the Keystone Pipeline could possibly harm the people...
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...– All Risk No Reward Coalition | GOALGoal 1- To oppose the Keystone Pipeline Project and create awareness among the public about the negative impact that it can have on the environmentGoal2 – To persuade President Obama and Secretary Kerry to reject the proposal of the project | TACTICTactic 1 – Forming a unique blend of various state and national groups to strengthen the coalition Tactic 2- Creating awareness using paid media such as newspaper and television advertisementTactic3- Establishing a youth centered mobilization effort to boost the movement | Coalition 2 – Multistate coalition of general attorneys | Goal 1 – To highlight the benefits that the project will have on the nation’s economyGoal 2- To urge President Obama and Secretary Kerry to approve and pass the Keystone Pipeline Project | Tactic 1- Writing a petition to Secretary Kerry to issue a permit for the project by emphasizing its benefits such as increased employment and energy independence. | Coalition 3- Group of Oklahomans tribe members including Camp Horinek and Whitman | Goal 1 – To draw national attention to the negative impact the project would have on the environmentGoal 2- To preserve the sacred lands of the tribes that may be destroyed due to the commencement of the project. | Tactic 1 – Initiating a national rally starting from Canada and extending all the way to Oklahoma for climate justice and expressing opposition to the keystone pipeline project. | Coalition 4 – Tar Sands Blockade |...
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...Marine Ecology, May 9 -16, 2008 Lecture 8 & 9: Biological interactions in the intertidal I. Overview: Effects of biological interactions on zonation/distribution of intertidal organisms. A. Joe Connell (1972) proposed that physical factors (especially tolerance to desiccation) were most important in setting UPPER limits of species distributions, while biological interactions were more important in setting LOWER limits. 1. More recent studies show that upper limits can also be modified by biological factors, but still many cases where upper limits are related to physical factors. B. A variety of interspecific interactions and other biological processes have been studied to determine how they influence intertidal zonation, as well as distribution within a zone (for different microhabitats). This lecture focuses on those interactions and processes. II. Competition for space A. Example: Vertical distribution of the barnacles Chthamalus and Balanus/Semibalanus. Classic work of Joe Connell (1961) 1. Key observations a) Patterns of larval settlement: overlap in higher zones (see diagram) b) Patterns of adult distribution: Chthamalus higher than Semibalanus; no overlap at sites where both are found c) If Semibalanus is removed/excluded, the lower limit of Chthamalus is extended into the upper-mid-intertidal, but no further. •...
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...Markela Sharnae Hardy SC4730: Environmental Science Week 3: Analysis 1 7/21/2014 A keystone species is a species that has an unreasonably large effect on its environment relative to its large quantity. Man species play critical role in maintaining the structure of an ecological community, affecting many other organisms in an ecosystem and helping to determine the types and numbers of various other species in the community. There are different examples of keystone species which there could be predators, mutualists, and engineers. Since the prey numbers are low, the keystone predator numbers can be even lower and still be effective. Keystone mutualists are organisms that participate in mutually beneficial interactions, the loss of which would have a profound impact upon the ecosystem as a whole. Although the terms 'keystone' and 'engineer' are used interchangeably, which is better understood as a subcategory of keystone species. Out of all the keystone species in the world the one that I am most fascinated with is the jaguar. The jaguar is largely a solitary and opportunistic predator at the top of the food chain. It is a keystone species, playing an important role in stabilizing ecosystems and regulating the populations of the animals it hunts. The jaguar has been numbered as the near threatened in Central and South America. The jaguar acts as a keystone predator because of its widely varied diet, and they also help balance the mammalian jungle ecosystem with its...
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...Some Effective Ways to Market a Management Consulting Business Marketing a B2B firm is quite different and becomes even more complex when it comes to marketing a management consulting business. Especially in Pakistan where we observe that a large number of companies haven’t yet realized the importance of a management consulting business. It is important to market management consulting firm in such a way that all those companies which haven’t yet encountered management consulting business should consider it as fuel for their vehicle on the road to success. Many business professionals have heard of a management consulting business but don’t really know how it adds customer value. Businesses don’t buy what they cannot understand. A management consulting firm should clearly advertise about what they do, how they do and how they can help to foster the growth of a business. Newspapers, Bill boards, word of mouth marketing, websites and Social media are all the common ways of marketing. All these methods are in use of majority of management consulting firms but need is not only to add variation to the existing methods but also adopt some new ways to grab attention of the clients. Social media marketing is now among the most popular means of marketing used in Pakistan because of a noticeable increase in its users. Management consulting businesses needs to focus more towards building their brand through social media. Social media includes the LinkedIn discussion thread, the Facebook...
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...4188 REV: NOVEMBER 30, 2011 V. KASTURI RANGAN SUNRU YONG Soren Chemical: Why Is the New Swimming Pool Product Sinking? Jen Moritz grimaced as she reviewed the February 2007 sales report for her company’s new Coracle product. In September 2006, Soren Chemical had launched Coracle, a new water clarifier for use in small recreational and household swimming pools. Moritz was responsible for marketing the new clarifier, which she believed was a superior product, but the results so far were discouraging. The volume target was 50,000 gallons (100,000 units) for the first year of sales. However, through the first half of the selling season for pool chemicals, Soren had sold just 3,725 gallons, or 7,450 units. Moritz also had responsibility for marketing Kailan MW, a clarifier used primarily in large recreational water park facilities with typical capacities of one million gallons or higher. Very small quantities of Kailan MW were sufficient to treat large volumes of water, but it was unsuitable for smaller-scale applications such as residential pools. Thus Soren Chemical had developed Coracle, targeting smaller pools with a lower volume of swimmers (known in the industry as “bather loads”) and a less intense maintenance program. In 2006, Kailan MW revenues were $6.1 million and sales were on pace for a 7% increase in 2007; it was healthy growth in a relatively mature market. Coracle had been budgeted at $1.5 million in sales for the year, but so far Soren had sold a very disappointing...
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...Marketing communication plan Marketing Communications are "all strategies, tactics, and activities involved in getting the desired marketing messages to intended target markets, regardless of the media used" (MarcommWise, 2006). Tony Yeshin (1999) defines marketing communications as "the process by which a marketer develops and presents stimuli to a defined target audience with a purpose of eliciting a desired set of responses" (Yeshin, 1999). Marketing communications are: adverting, sales promotions, personal selling, PR and direct and interactive marketing (Fill, 1999). Consequently Marketing Communications Plan is the marketing plan which promotional plan incorporates two or more integrated marketing communications mediums aiming to reiterate the same goals and objectives. Marketing Communications Plans are considered by many professionals as an excellent way to effectively communicate with target audience. Marketing Communications Plans are generally based on two different frameworks: Marketing Communications Planning Framework and SOSTAC (Fill, 1999). Marketing Communications Plans consist of the following vital elements: Context analysis Promotional objectives Marketing communications strategy Promotional mix (methods and tools) Budget schedule Evaluation and control (Fill, 1999). When writing marketing communications plan it is important to: 1. Set corporate, marketing and marketing communications objectives, which would support and integrate with each other...
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...Feasibility Plan Framework Frank Moyes and Stephen Lawrence Deming Center for Entrepreneurship Leeds School of Business University of Colorado Boulder 1 Feasibility Plan Framework © 2003 Regents of the University of Colorado August 2003 Feasibility Plan Framework Introduction A feasibility plan asks two questions of a potential venture Will anyone buy the product or service? Can it make a profit? While the questions are straightforward, the answers are anything but. These two simple questions quickly lead you to a raft of others that you will address in the following sections: • Opportunity or need • Product/Service description • Target market • Unique benefits • Competitive analysis • Sustainable competitive advantage? • Risks • Profitability, break-even and investment required • Conclusions • Recommendations For high-tech ventures there is a third question that needs to be addressed - will the product/service actually work as designed. Determining the technical feasibility is not within the direct scope of this Feasibility Plan. Venture Description Provide a brief description of the business. What products or services are being offered? Where is it located? You should not assume that the reader is familiar with your product/service, so be sure to explain and describe it carefully. Opportunity/Need 1. Describe the market opportunity. What trends are favorable to the venture? Is the market growing? 2. Estimate the market potential ($, customers, units, transactions, etc.)...
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...Internal Assignment No.1 Paper Code : BBA-203 Paper Title : Marketing Management Q.1.1 What do you understand by Marketing ? A.1.1 Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer. *********************************************************************************************************************************************************************************************** Q.1.2 What are the components of marketing mix ? Q.1.2 1. Product. The Product area is concerned with developing the right "product" for the target market. This offering may involve a physical good, a service, or a blend of both. Keep in mind that Product is not limited to "physical good". 2. Place.Place is concerned with all the decisions involved in getting the "right" product to the target market's Place. A product isn't much good to a customer if it isn't available when and where it's wanted. A product reaches customers through a channel of distribution. (A channel of distribution is any series of firms - or individuals - from producer to final user or consumer.) 3. Promotion.The third P - is concerned with telling the target market about the "right" product. Promotion includes...
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...Event Marketing HOW TO SUCCESSFULLY PROMOTE EVENTS, FESTIVALS, CONVENTIONS, AND EXPOSITIONS Leonard H. Hoyle, CAE, CMP JOHN WILEY & SONS, INC. Event Marketing The Wiley Event Management Series SERIES EDITOR: DR. JOE GOLDBLATT, CSEP Special Events: Twenty-first Century Global Event Management, Third Edition by Dr. Joe Goldblatt, CSEP Dictionary of Event Management, Second Edition by Dr. Joe Goldblatt, CSEP, and Kathleen S. Nelson, CSEP Corporate Event Project Management by William O’Toole and Phyllis Mikolaitis, CSEP Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions by Leonard H. Hoyle, CAE, CMP Event Risk Management and Safety by Peter E. Tarlow, Ph.D. Event Sponsorship by Bruce E. Skinner and Vladimir Rukavina The Complete Guide to Destination Management by Pat Schauman, CMP, CSEP Event Marketing HOW TO SUCCESSFULLY PROMOTE EVENTS, FESTIVALS, CONVENTIONS, AND EXPOSITIONS Leonard H. Hoyle, CAE, CMP JOHN WILEY & SONS, INC. This book is printed on acid-free paper. Copyright © 2002 by John Wiley & Sons, Inc., New York. All rights reserved. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher...
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...How to Improve the Working Efficiency at Front Office in Sheraton Chengdu Table of Contents Acknowledgements ………………………………………………………………………………………………. 1 1. Introduction ……..…………………………………………………………………………………………..… 3 2. Analysis of the elements affecting the working efficiency at Front Office 3.1 Characteristics of works at Front Office …………………………………...…………….. 4 3.2 The elements affecting the working efficiency at Front Office ………………... 4 3. LEAN Management in working process at Front Office 4.3 Introduction of LEAN Management ……………………………………………………..…. 5 4.4 Implementation in daily works at Front Office ………………………………….…….. 6 4.5.1 Proposal based on the analysis of guests flow 4.5.2 5S Model – Better Order for More Efficiency 4. Optimize customers’ cognition of Working Efficiency at Front Office (Customer Satisfaction) 5.5 What the customers’ cognition of working efficiency at Front Office ...... 18 5.6 Key elements affecting customers’ cognition and improve the working efficiency in customers’ cognition ….....………..…………………………………………. 18 5. Effective communication for efficient work at Front Office ………..……………..…… 25 6. Conclusion …………………………………..……………………………………………………………..…. 28 References ……………………………………………………………………………………………………………...
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...International Journal of Educational Research and Technology Volume 3 Issue 2 June 2012: 86 - 96 ISSN 0976 - 4089 www.soeagra.com/ijert/ijert.htm © Society of Education, India IJERT Original Article Marriott India: Managing Its Hospitality through Gearing Service Quality Shikha Singh, Dinesh Kumar, Nilosha Sharma Bahadur Shastri Institute of Management, Delhi Nurture Education Solutions Private Limited, MBA College, Gujarat University, Ahmedabad Email: shikhabirsingh@gmail.com , dineshkumar.kumar02@gmail.com, niloshasharma05@gmail.com 3i1,2Lal ABSTRACT The Marriot group of Hotels launched back in 1983 are one of the largest brand and the world’s 12th largest lodging chain.1 The Marriott had around 8,000 hotels worldwide. The company operated and have franchisees under the brand names Marriott, JW Marriott, The Ritz-Carlton, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Bulgari. The Marriott group in India has being focusing on its quality of service delivered and the various other factors like customer satisfaction. The case highlights the journey of Marriott group and the various services provided by Mariott. The case also discusses the various challenges upcoming for Marriott group in India related to customer service and customer satisfaction. Pedagogical Objectives The case study helps to understand and analyse: 1. The dynamics of Indian service Industry/Hospitality Industry 2. Challenges and Opportunities for...
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