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Kfc Case Study

In: Business and Management

Submitted By kelcmaeve93
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1.I would have to support PETA on this because there are so many ways that KFC and its other chains can stay as successful as they are and treat chickens in a humane matter. I am a vegetarian for many reasons. It’s my life style that I have obtained because I hate the texture of meat and can’t stand hearing the awful things this world does to innocent animals. They deserve happy healthy lives just like we do. I couldn’t imagine eating something that is treated so such disgusting ways. Many other fast food restaurants have made this major change, now it’s their turn to follow suit. I think that PETA was being a little harsh to exploit them so intently. They were given a certain amount of time to right their wrong. If they didn’t pull through then PETA could jump down their throats and exploit them like they have. I can see PETA’s reasoning for how they reacted after two years of KFC doing little about the issue. However, I don’t think that what PETA is asking KFC to do is out of their reach. Even though PETAs actions can be over the top, they defiantly get their point across clear and concise. It is only going to better this world.

2. PETA’s basic criticism of KFC is that they are angry with them for supporting hatcheries, feed mills, grow out plants, processing plant and cold storage buildings that handle the chickens in grotesque ways. Yes PETA is convincing. By all their demonstrations and protests they certainly get their point across. The blood is on KFC’s hands due to their large success and major recipient of these tortured chickens. They turned their head and did nothing when PETA went after McDonalds for the same reasons. The criticisms are similar in some ways to the ones in the chapter because it is a global issue that is affecting all of us.

3. KFC have not conducted the best defense. They are rejecting every offer that PETA puts forth. There was...

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