Premium Essay

Kfch

In: Business and Management

Submitted By asif
Words 6738
Pages 27
Acknowledgment
Alhamdulillah, thanks to Allah for giving us the strength, patience and interest in preparing this assignment.

We are very grateful to a number of people who has contributed significantly to the success of this project paper, whether directly or indirectly. We would like to thank to our lecturer, Madam SARINA for her advises kindness and guidance in the process of preparing and completion of this assignment for MGT657 (Strategic Management)

Possible thanks to classmate for their advice and help towards the completion of this assignment.

Lastly to family, who have always offered their prayers towards the success of this studies, we are express a grateful thanks, to all May Allah S.W.T reward you accordingly.

1.0 EXECUTIVE SUMMARY
It began with Colonel Harland Sanders. He discovered his penchant for cooking when he was only 9 years old. Through the years he grew up to become a personage the world knows as Colonel Sanders, founder of KFC. He reached celebrity status in 1952, when he decided to franchise his famous Kentucky Fried Chicken recipe blends of 11 herbs and spices to the rest of America.
By the early70's, that special recipe reached Malaysia. KFC Holdings (Malaysia) Bhd, which is held by KFCH. Through its subsidiaries, engages in restaurant, poultry production and processing, and property holding businesses. It operates a chain of KFC and RasaMas restaurants. The company also engages in the retail of chicken and chicken-based products; and integrated poultry operations comprising the feed mill, breeder farms, hatchery, contract broiler farms, poultry production, and poultry processing and further processing plants.
In addition, it involves in operation of bakeries, commissary, sauce manufacturing plant, and contract packing. Further, the company engages in the trade of consumables. As of December 31, 2009, it operated 561 KFC

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