...Compare and Contrast Ipad vs. Kindle When you hear the word Ipad vs. Kindle there will always be comparisons but unfortunately, there is only one, that’s better than the other. Some people read a couple of books each on the Kindle, and IPad and take notes to differentiate their experience, reading speed, eye strain and so forth. Most of them were busy with the hard task of watching movies back to back to see how long the iPad’s battery would last. Only one reviewers and critics mentions actually reading a complete book on the iPad. The Ipad and Kindle are similar in many ways. They both are hand held devices that are portable. You can read books on both. Kindle devices can also sync with iPhones as well as ipads. Both ipad and kindle software is compatible with Windows, iPhone OS, BlackBerry, and Mac. Kindle device can be used without a computer and provides free access to the internet. At first kindle devices didn’t have apps to launch but, now you can’t shop for puzzles, games, travel guides and more, just like the ipad. Finally the ipad and kindle are equipped with 3G wireless that allows quick download of books. The Ipad and kindle are different in many ways as well. Kindle has 450,000 books as compared to the iPad’s starting selection of 60,000 titles. Kindle is lighter (10.2 ounces) and you can read with one hand. Ipad is ‘much heavier’ (1.5 pounds) and ‘most people will need two hands to use it’ .Kindle has much better battery life which you can leave 2...
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...Ipad vs. Kindle When you hear the word Ipad vs. Kindle there will always be comparisons but unfortunately, there is only one, that’s better than the other. Some people read a couple of books each on the Kindle, and IPad and take notes to differentiate their experience, reading speed, eye strain and so forth. Most of them were busy with the hard task of watching movies back to back to see how long the iPad’s battery would last. Only one reviewers and critics mentions actually reading a complete book on the iPad. The Ipad and Kindle are similar in many ways. They both are hand held devices that are portable. You can read books on both. Kindle devices can also sync with iPhones as well as ipads. Both ipad and kindle software is compatible with Windows, iPhone OS, BlackBerry, and Mac. Kindle device can be used without a computer and provides free access to the internet. At first kindle devices didn’t have apps to launch but, now you can’t shop for puzzles, games, travel guides and more, just like the ipad. Finally the ipad and kindle are equipped with 3G wireless that allows quick download of books. The Ipad and kindle are different in many ways as well. Kindle has 450,000 books as compared to the iPad’s starting selection of 60,000 titles. Kindle is lighter (10.2 ounces) and you can read with one hand. Ipad is ‘much heavier’ (1.5 pounds) and ‘most people will need two hands to use it’ .Kindle has much better battery life which you can leave 2 weeks with wireless turned...
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...tablet made by Amazon – the Kindle Fire. We will discuss about its main features, as well as compare the overall cost to make our iPad 2 with the Kindle, to see whether it can be our direct competitor or not. Firstly, let’s take a brief look about Amazon and its main weapon – the Kindle Fire. Amazon is an international electronic commercial organization, with the headquarters located in Washington, United states. Together with Alibaba, Wal-mart and eBay, the company is considered to be one of the largest online retailers in the US. At first, Amazon is purely an online bookstore. Later on, it has decided to diversify its merchandise to provide many other goods, such as movies, songs, applications and many more. The Kindle Fire is a mini portable computer, also known as a tablet, which is Amazon’s attempt to enter the promising tablet market. Initially, it was just a device that allow people to read online books and that’s it. When it was firstly announced at the end of 2011, it has been considered by many reviewers to be the real competitor of the iPad 2. It was the second best selling tablet at that time, right after the Apple’s iPad 2. Now, we compare the Kindle Fire with the iPad 2, based on the functionality aspect. <Nhìn bảng so sánh 3 tablet> We can see that in general, the iPad 2 has more functionalities than the Kindle Fire. It has camera and Bluetooth, while the Kindle Fire does not. Thus, the iPad 2 will perform better then the Kindle Fire If you take a look...
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...In-Class Activity for Ch. 3 Due September 24 2012 1. Evaluate the impact of the iPad using Porter’s competitive forces model. * Traditional Competitors- Apple’s traditional competitors were companies that sold mp3 players, computers, and phones. * New Market entrants-Now their competitors have branched out to businesses that make digital book readers, websites that offer books online, textbook companies, and book/magazine/ and newspaper publishers. * As a substitute product and service- Substitute products and services for Apple would be Kindle, publishers of paperback books, and other e-readers. * Suppliers- Apple may impose high levels of pressure on businesses to raise their prices, lower the quantity of the product they are making, or push them in to having to reduce the availability of their product because they are no longer making the profits they had before the iPad came on the market. 2. What makes the iPad a disruptive technology? Who are likely to be the winners and losers if the iPad becomes a hit? Why? * The iPad is a disruptive technology because it is more expensive than the products it is replacing. It cost more to buy an iPad per megabyte than it does to by a notebook. * It doesn’t necessarily work as well as the products it is replacing. Trying to type a document on an iPad is difficult, and if you truly want to take notes, you need to buy an apple keyboard, which will run you another $100 or so. * Research...
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...iPad Prospects After the Kindle Fire: 65% Market Share and Most of the Profits par4par“But, in comparison with the iPad, the Kindle Fire has a 33 percent smaller display, no cameras, no 3G wireless, less memory and only two-finger multi-touc [...] 2 comments, 1 called-out + Comment now par4par “But, in comparison with the iPad, the Kindle Fire has a 33 percent smaller display, no cameras, no 3G wireless, less memory and only two-finger multi-touc [...] Amazon CEO Jeff Bezos introduces the Kindle Fire (Image by AFP/Getty Images via @daylife) Jeff Bezos unveiled the $199 Kindle Fire this morning with great fanfare, but a closer look should disappoint those looking for an iPad killer. The Kindle Fire is poised to nibble at Apple’s market share. But this low-cost and under-powered tablet is more likely to suffocate its Android-based brethren than the iPad and actually should cement Apple’s dominance of the general-purpose tablet market. On the plus side, the Kindle Fire has a custom Amazon user interface that supports tight integration with Amazon’s content and media apps. It also includes one month’s free subscription to Amazon Prime (a $6.58 value!), which includes free 2-day shipping and some free streaming video access. In short, at $199, the Kindle Fire is an attractive Amazon shopping and content consumption device. But, in comparison with the iPad, the Kindle Fire has a 33 percent smaller display, no cameras, no 3G wireless, less memory and only two-finger...
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...The biggest battle faced kindle was not with Nook but with the new Apple product the Ipad. The Ipad introduced this year with price start from $499(Glenn, 2010). Ipad is ttuched screen mobile laptop with no keyboard and high screen resolution. Ipad is also a e-reader with color screen. Kindle devoted exclusively to digital books however the Ipad has millions of added features and applications in addition to e-reader. Customer tastes has been change to prefer the new Ipad over the Kindle. This change in market force Amazon and Barnes & Nobles to cut their e-reader device to be under the $200. Kindle now sell with 189 and the Nook price is $199 (RTT, 2010). References Campbell R. McConnell, Stanley L. Brue, Sean M. Flynn , 2009. Economics Principles, Problems, and Policies, Eighteenth Edition Glenn Chapman, 2010. Kindle and Nook cut prices in battle with iPad Retrieved June 23, 2010 from http://newsinfo.inquirer.net/breakingnews/infotech/view/20100622-276934/Kindle-and-Nook-cut-prices-in-battle-with-iPad Kunr Patel, 2010. The Kindle Market Is "Too Small" For iPhone Retrieved June 23, 2010 from http://www.businessinsider.com/the-kindle-market-is-too-small-for-iphone-developers-2010-1#ixzz0rngh2kBD Michael Arrington, 2008. Amazon May Sell $750 Million In Kindles by 2010 Retrieved June 23, 2010 from: http://techcrunch.com/2008/05/14/amazon-may-sell-750-million-in-kindles-by-2010-thats-a-lot-of-kindles/ RTT, 2010 . Amazon Slashes Kindle Price To $189 In E-reader...
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...every month. However, Amazon’s Kindle Fire has declared war upon its competitors especially Apple’s iPad. It has become popular because of its affordable price in a market that is mainly dominated by the iPad. But the question remains: can it take on the market leader for tablets? Although the advertising and marketing campaigns have made the Kindle Fire’s unveiling successful, many shortcoming compared to the iPad cannot be ignored. The Amazon tablet does not carry an onboard camera. This can be a big deterrent to many perspective customers whom seek this basic feature that has almost standard on all portable communication devices. No 3G capability also limits the target customer base to those who plan on accessing the internet exclusively in wireless zones. Moreover, 8GB of storage compared to iPad’s 16GB is another reason why the Kindle Fire’s selling price is so low. The Kindle Fire’s claimed battery life is two hours less than iPad’s 10 hour expectancy. Also, Bluetooth technology has not been integrated into the Kindle Fire. Besides these shortcomings, the Amazon tablet does have upsides that have helped increase its reputation. The price difference is the greatest argument that can be made when one deliberates the pros and cons of the Kindle Fire. It also weighs less than the iPad, possibly due to the smaller screen size. The Kindle Fire did not spare too much in terms of performance and is in many ways, just as proficient as the iPad for basic users. Both devices run...
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...Environmental Scanning/ Marketing Project 1 Ashley Jackson Marketing 314 2/18/10 Environmental Scan- IPAD Laptops are one of the most common sources of information. In today’s fast paced economy, where would we be without a laptop or computer? It would almost be like you were living in the dark ages. While laptops and computers are convenient to have, Apple has come out with a new and revolutionary product that changes everything. It’s called the iPad. Apple Inc. is a multinational corporation that creates consumer electronics, computer software, and commercial servers. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976 and incorporated the company on January 3, 1977 in Cupertino, California (Bellis). The Apple iPad was announced on January 27, 2010 with retail availability commencing in April and systematically growing in markets throughout 2010. The iPad is twice the size of the iPhone with the same capabilities of any other laptop computer, but still smaller, making it more convenient to carry with you. For an iPad with Wi-Fi, it has a reasonable price of $499 for a 16GB, $599 for a 32GB, and $699 for a 64GB. If you want one with Wi-Fi and 3G, you can find one for $629 for a 16Gb, $720 for a 32Gb and $829 for a 64GB. In this environmental scan, I am going to break down the iPad into five different environments, social, economic, technological, competitive, and regulatory. The first environment is the social environment...
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...Kindle Fire GROUP 2 By: Ayan Tariq Ashish Rana Claudius Grego Saif Ahmed Table of Contents Models.............................................................................Page No. Executive Summary................................................................................3 Boston Consulting Group; Chapter 2......................................................4 SWOT-Opportunities and Threats; Chapter 2........................................5 SWOT-Strengths and Weaknesses; Chapter 2........................................6 Product-Market Combination; Chapter 2................................................7 Five Stages of Consumer Decision Making; Chapter 4 Evaluation of Alternatives.............................................................8 Five Stages of Consumer Decision Making; Chapter 4 Purchase Choice Decision..........................................................9 Demographics Segmentation; Chapter 6...............................................10 Perceptual Map; Chapter 6....................................................................11 AIDA Model; Chapter 12.......................................................................12 Promotion Strategy/Themes/Appeal; Chapter 12 and 13.........................13 Recommendations.................................................................................14 Appendix A......................................................................................15-17 Appendix B..........
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...Marketing Plan #1 Douglas A. Stanford Principles of Marketing June 20, 2014 Target Audience The Amazon Kindle Fire – sized somewhere between an iPhone and an iPad and with an irresistibly low price, the Kindle Fire has real appeal for anyone on a low income, particularly young people and students, who want a tablet that does a lot but doesn’t retail for a lot. For regular Amazon customers, the Kindle Fire tablet is also a dream come true, because it automatically links your Amazon account with the easily accessed bookstore, app store, music store, and Lovefilm, not to mention the traditional Amazon store where you actually buy physical items. The Kindle Fire tablet also allows you to view an unlimited stream of your personal photos and documents, as long as they’re stored on the Amazon Cloud. The Kindle Fire tablet was named by some, upon its launch, as the “iPad killer.” It wasn’t quite that, but suddenly a Kindle not only allowed you to read books but also let you watch movies, play music, view photos, and download apps, all for a fraction of the price of an iPad. It is a full-color multimedia tablet that wouldn’t cost you “a fortune”. The chart below shows the different smartphone and tablet manufacturers that experience the greatest increase in activations on Christmas compared to a typical December day. As you can see Amazon easily leads over the competitors. Psychographic Amazon’s tablet hardware and software is much improved from last year’s offerings but...
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...The iPad is a device with a colored display, wifi and 3G connections, functionality from over 250,000 applications available on Apple’s apps store, and with the ability to deliver video, music, games, etc. The main Challenges facing apple is how to convince the potential users that they need this new product with the functionality that iPads provide. This is the same challenges faced by the iPhone when it was first announced. As it turned out, the iPhone was a smashing success that decimated the sales of traditional cell phones through the world. If iPads become a hit, it will force many existing businesses to change their business models significantly. These companies may need to stop investing in their traditional delivery platforms (like newsprint) and increase their investments in the new digital platform. (More examples are mentioned in the case study questions) Nowadays, Apple understands that it needs high quality content from all the type of media it offers on its devices to be truly successful. The old attitude of Apple (“Rip, burn, distribute”), which were designed to sell devices are a thing of the past. In this case of disruptive technology, even the disruptors have been forced to change their behavior. 2 Case Study Questions: Q1. Evaluate the impact of the iPad using Porter’s competitive forces model. Due to the strong position of Apple, it can govern the tablet market but still there are many factors which are shown in the porter model that...
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...space. The Apple Ipad and Kindle Fire would be considered Blue Ocean products as oppose to Red Ocean products. Apple achieved a worthy invention by designing the Ipad, which led to the creation of a new market space. Apple intrigued consumers with the limits of the space by educating customers on its comprehensible use. Amazon introducing the Kindle Fire shortly after the Ipad which targeted non-Ipad users and defined its own name by developing the Kindle Fire as a media savvy device with prominent features enabled by Amazon’s massive media platform. Both of these similar but distinctive products made the competition irrelevant. According to Kim and Mouborgne (2004), “Blue Ocean strategy is simply creating an uncontested market space and defining its boundaries rather than competing in the confines of an existing industry”. As the space for products get more and more crowded, projections for profits and growth are condensed. Blue oceans represent all the industries not in existence today in the unidentified market space, untainted by competition (Kim and Mouborgne, 2004). In blue oceans, demand is created rather than fought over. There is sufficient opportunity for growth that is both profitable and prompt. Companies can give rise to completely new industries and in most cases, a blue ocean is created from within a red ocean when a company alters the boundaries of an existing industry. Apple did not invent the space for a tablet once they launched the Ipad and it did not target...
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...Kera Cleary Business-127 Case Study- Barnes & Noble To which environmental forces is Barnes & Noble responding? Barnes & Noble are responding to external environment. When Leonard Riggio opened Barnes & Nobles he wanted it to be more of a social gathering verses just a bookstore. It was a BIG HIT, one of a kind. 1995 Amazon.com emerged. In 1997 Mr. Riggio launched the barnesandnoble.com in order to keep up with the customers wants. This is a continual battle Barnes & Nobles is fighting, constantly changing their company to fit the world around it. What is appealing to customers about ordering online? Online ordering is appealing to customers because the convenience! Convenience of not leaving your house. I can shop in my PJ's, if I wish and nobody will see to judge. No other shoppers to get in your way, always happens when you're in a hurry. If you live in a small town, your shopping may be limited to a few stores. Online shopping gives you access to all stores or sites that distribute product online. What is appealing to customers about electronic books? Electronic books are appealing to customers for a few reasons. No books cluttering your space. Environmentally friendly. You can shop for books at home and have them instantly. No books to tote around. I feel convenience plays hand in hand with e-books as well. Cleary 2 Interview ten other students using the survey that follows. Total your response and prepare a...
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... Amazon’s Kindle Fire tablet has caused a war amongst other tablets in the market, especially Apple’s iPad. The CEO of Amazon, Jeff Bezos, is so confident with this product that he stated, “We’re going to sell millions.” Not only does it come with a $199 price tag, which is $300 less than the iPad 2, the Kindle Fire has several remarkable features. It contains an efficient browser that comes with “online print, music, and video content” McDougall 2011) 1. Due to the cheaper price, the Kindle Fire draws the consumers closer compared to the iPad, but iPads are still expected to outsell all other tablets on the market due to their name credentials. I would choose the Kindle over the iPad since iPad`s don`t come with flash, which most videos on the web require flash. Who would win the tablet war? I would say that the consumers are the ones who would benefit, as long as they can decide which tablet to purchase since competitors will introduce competitive prices (Amazon's kindle fire, a new player in the tablet wars 2011) 2. Over the next five years, Apple will be the top leaders in the new technologies because of they create the best computing products in the history. Some people will be intrigued by the Kindle Fire and price, but consumers know that the iPad is more efficient and more reliable since they have already experienced the components of the iPad (Topolsky n.d.). 4 After a year, the Kindle will draw out of the market due the several different feature that iPad might come...
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...The publishing industry is grappling with disruptive technologies that may transform its business models and the way we buy and read books. What is the impact of the Internet and e-book technology on book and newspaper publishing? Who will win and who will lose out, and how will the struggle play out? Newspapers are the most troubled segment of the publishing industry, due to the availability of alternatives to the printed newspaper and publishers' inability to protect valuable content from being distributed for free over the Internet. Over 60 percent of newspapers have reduced news staff in the past three years and about the same percentage report reducing the size of their newspapers. Readership has been declining for about a decade and advertising is down 15 percent a year. Alternative online sources of news such as Yahoo, Google, and blogs have become major sources of news for many Americans, especially younger readers. At first glance, the online newspaper industry appears to be a classic case of a disruptive technology destroying a traditional business model based on physical products and physical distribution. But the newspapers have much valuable content worth preserving and they have acquired a huge online audience. Next to social networks, newspapers have the largest online audience of any media, and online newspaper readership is growing by 17 percent each year. Contrary to popular opinion, they are one of the most successful forms of online content to date. The...
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