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Kindle Solution

In: Business and Management

Submitted By bobotea
Words 688
Pages 3
Summary: Questions: Facing the fierce competition from B&N (price & service), Google (innovation) and Apple (performance & ecosystem), how should AKF position itself? How to differentiate itself from competitors? How to generate profit? Solution: Position AKF as an info and entertainment portal (not a tablet) to attract the info and entertainment seeker. Offer the best experience of browsing, reading, and video watching by integrating resources available. They are born for exploring, so is AKF. Alternatives: 1. Attract content & entertainment seeker--- serve as handy content & entertainment portal. Easy to access to the rich & accurate & valuable contents. Better experience than cellphone /tablet/PC. Best for browsing & exploring & video-watching from anywhere & anytime. Focus on: handiness, efficient access to accurate, rich and valuable resource, reading & browsing & streaming experience Slogan: Never stop exploring Pros Cons  EC2 for content accuracy (recommendation)  Battery & screen need to be updated  S3 for cloud storage and cross-platform experience  Gaming Apps market is not emphasized  Silk for browsing & explore & learn experience  Rely on the contents. Copyrights  Amazon’s E-book, music, video for richness (media> video>book>music)  More handy, easy & cheap than IPad are necessary  More resourceful & accurate than Nook  Recommendation system  Better experience than Android Tablet. should be updated (news/blog  Meet demand (bed and couch) recommendation)  Recourse integration & cross-selling  Require service integration  Target customers are the heavy users of amazon  Need to cooperate with web services carrier  Emotional attach—exploring the world. Gross contribution per customer 1(2 years): Hardware+ Content+ Commerce +Ads +App = 50+168.6+ 267.2+56.6+22.4= 564.8$

2. Strengthen the current position --- less expensive and multipurpose

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