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King

In: Historical Events

Submitted By joe166
Words 442
Pages 2
Mission Statement:
Hand Ball’s mission statement is to provide teams with the best hand detection devices to ensure that referees make the accurate calls in any situation involving a hand ball that may happen to fast in real time for the naked eye to catch. It is also to uphold the integrity of the game and to ensure not non team wins or lose a game because of a call that should have been but wasn’t.
Positioning:
Our position in the market will be with sports equipment. We will provide equipment for soccer officials and referees.
Marketing Objectives: In our first year of operations, we will target the grass root level of soccer so that we can get our name out to the public and raise awareness. We will also partner up with youth leagues and schools. Attaining a partnership with Nike or Adidas will be vital to us in order to get a start up in the market and so people will know who we are.
Target Market. We will target the directors of soccer associations and anyone who oversees referee operations and training services in Atlanta. It is important that the directors of operations and referee training services use and like our product because if they don’t want to use it then we won’t be able to survive and will have to end our business.

Since we are a new product that hasn’t been out before, we won’t have a direct competitor in the market place.
SWOT:
Strengths- We are innovative product that will fulfill a need for a soccer officials around the world. Officials cannot see everything and we believe our product can help limit the number of missed calls that should have been made on Hand Ball’s.
Weakness: No one knows about our product, they will be hesitant to purchase and use our product because we are new in the market place.

The apparent need for a device that detects when a player touches the ball with their hands during a soccer game. For example, France won a soccer match in 2010 on a goal that should not have counted because the player touched the ball with his hand before he kicked it in the goal. Soccer is the most popular sport in the world which will help us market our product to different places.
Threats: Officials might not want to use the product. Because it is new, failure is high because there hasn’t been a product like this type before. Soccer does not currently have instant replay, it will be difficult to convince administrators to accept the product.

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