Premium Essay


In: Business and Management

Submitted By hazirah22
Words 645
Pages 3
1. Technopreneurial process involved seven process before the product released which are idea generation, idea screening, concept testing, business analysis, prototyping, test marketing commercialization and monitoring & evaluation. The first process is idea generation. Idea generation is the process of creating, developing and communicating ideas which are abstract, concrete or visual. This process includes the process of constructing through the idea, innovate the concept and bringing the concept to reality.
For example, if you can see and observe coffee shops in Malaysia, after making an order we have to wait near the pick-up desk to get our order. You also can wait at your table and the barista will call your name when your order is ready. Sometimes it can happen that you didn’t hear the barista calling up your name. It is difficult to shout out customer name every time the order is ready. That is why coffee buzzer is a must item in all coffee shops.
The idea generation is coffee buzzer to make coffee shops become more organised in term of pick-up order. The used of this coffee buzzer is when you are done with your order the cashier will give you this buzzer and you can wait at your table. When your order is ready to pick-up the buzzer will vibrate and you can go to pick-up your order and give back the buzzer to the counter. This is the innovation towards coffee shops.
The second process is idea screening that used to evaluate innovative product ideas, strategies and marketing trends. Back to the idea is to make an innovation towards coffee shops that is to make a coffee buzzer. This product focus targets are coffee shops. The idea would offer a good return on investment or not. That is what idea screening is about.
The third process is concept testing that is to make quality check between the description of an idea and actual product development....

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