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TV Advertising Quotes

Following from O’berry & Cavanaugh, Marketing Consultants

McDonald's now devotes a third of its U.S. marketing budget to television, compared with two-thirds five years ago.

For marketers, the evolution from mass to micromarketing is a fundamental change driven as much by necessity as opportunity. America today is a far more diverse and commercially self-indulgent society than it was in the heyday of the mass market. The country has atomized into countless market segments defined not only by demography, but by increasingly nuanced and insistent product preferences. "All the research we're doing tells us that the driver of demand going forward is all about products that are 'right for me,"' says David Martin, president of Interbrand Corp. "And that's ultimately about offering a degree of customization for all."

At the same time, the almost-universal audience assembled long ago by network television and augmented by the other mass media is fragmenting at an accelerating rate. The mass media's decline is an old story in many respects; prime-time network ratings and newspaper circulation have been sliding since the 1970s. What's new is that the proliferation of digital and wireless communication channels is spreading the mass audience of yore ever-thinner across hundreds of narrowcast cable-TV and radio channels, thousands of specialized magazines, and millions of computer terminals, video-game consoles, personal digital assistants, and cell-phone screens. In the 1960s, an advertiser could reach 80% of U.S. women with a spot aired simultaneously on CBS (VIA ), NBC (GE ), and ABC (DIS ). Today, an ad would have to run on 100 TV channels to have a prayer of duplicating this feat. Adding a few Web sites would help, but not even the biggest new media conduits -- not Home Box Office, not Yahoo, not AOL (TWX ) Instant Messenger, not even

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...Aaa aaaaaaaaaaaaa aaaaadw dfs nnnnnnnnnnnnnnnnnnnnnnnn nnnnnnnnnnnnnnijrrrrrrrrrr rrrrrrrrrrrrrrrrrrrr rrr rrrrrrrrrr rrrr rrrrrrrjffffff fffffffffff ff ffffffffff ffffffffffffffi odddddd dddddd ddddddddd dddddd ddddddjgggggg ggggggggg ggsjm mmmmmm mmmmmmmmm mm wwww wwww www wwwwww www wwkkk kkkkkkk kkkkkkk kkkkkkkkkkdddddddddddd dddddddkkk kkkkkk kkkkkk kkkkkkkkk e eeeeeeeeee eeeekkk kkkk kkkkk kkkkkktttttttttttttttttttttkkkk kk kkkk kkkkvvvkvvv vv vvvvvvvvv vvvrrr rrrrrrrrrrrrrrrrrtlllllllllllllllllll klkkkk lklll llll lllllll lllllll lllllllllll kkkkkkkkkk kkkkkkkkkk jjjjjjjjjjjjjjj jjjjjjjjjjj iiiiiiiiiiii iiiiiiiiiiiiii oooooooooooooo ooooooooooo ppppppppppp ppppppppppp [[[[[[[ ooooooooooooooo iiiiiiiiiiiii ujjjjjjjjjjjj ggggggggggggg aqaaaaaaaa a a aaaaaaaaaaaaa aaaaaaaaaa naaaaaaaaaa a a a aaaaaaaaaaaaaaa a a a a a a a a a a a a a a a a a a a r s d d d d d d d d ew ee rere er re er re ere r re r r fg gf fg fg fg fg fgf gf fg fg gf fg gf gf gf gf fg fg fg fg g gf fg fg fg yu yu yu uy yu yu yu uy u y uy yuu y uy uyuy uy uy uy yu yu uy uy yu uy yu uy yu yu uy uy yu er rer r r r r r tr t t g h h h h h h j jk jg gg gg n n n nv v v v v d d d d c c c c d e e e e e d d d d d d gf g g g g g g g g r r r rr e e e e e e e e e e r tr t t t t tt t yt rf aaaaaaaaaaaa.... tytyyttytytytytytytyyyyyyyyyyyyyyyyyyyyyyyyyyyahhhhhhhhhhklffffffffffff faaaaaaaaaaaaaaaaaaaaaaaa awwwwwwwwwwwwwwwwwwwwww aaaaaaaaaaaaaaaaaaaaa aaaaaaawwwwwwwwwwwwwwwwwf...

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...Unit 1 Research Assignment 1: Exploring Programming Languages Asdddddddddda Asdaaaaaaaaaaaaaaaaf asddddddddddddddddd asdffasdddddddddddddddddddd asddddddddddddddddddd sadddddddddddddddddddddd saddddddddddddddddddddddddd saddddddddddddddddddd sdaaaaaaaaaaaaaaaaaaaaaaaa saddddddddddddddddddddddd asdddddddd d d d d d d d dd d d d d d d dkddkkdkdkd d dkdd kdkd dkdkd dkd dkdkkdk dkdkdkdkd dkdkkdkdk dkdddkk kkkk k k k kk kk k k k j kl ; j l kj lk j; lk j lkj ljj ;l kjj ;l kj ;lj l; kj kl kl kl kl k k l. l l jkl ;l kj lj lk ;l j l;j kl jl;k l/ / lj /lj /lkj lk lk lk llk / kl /l /kl / / j j / / /l j l/ kj l/k jkl kl klk k l lk kl kl lkkl lk l k/ / lk l/ kl kl lk kj kl j klj kl l l lj .. l l l l k jhh h h hj k. . kk k k kjk jkjjk jk jk kj.. k k kj k j jk jkjk jkjk jk jk kjgk lghlhkjljkhk klj hjl j . . . k . kjj hkjh h j hk hlkj . jh h jh kjh hj jk ;lkkjfddfgsfgsgf. . asdf . . .a .asds j jj j j j jj j j jj jj j jj j j j k kk k j j kj kj k jk jkjk kk kkkk kk kk kkk k . kk kk kk kkk . .k kkk kk k kk k kk . k k kk kk k kk k k . k k dkljfals;sdfjalsjf ajlsd;fja;s ld;kajsd fl;askdjf;ladjf al;sdkjfj ldskfjld lf;asdjf l alskdfjk lkdjkfj dlk;aljdf la;sdjf...

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