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Knowing Your Audience Paper and Communication Release

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Knowing Your Audience Paper and Communication Release
Erroll Hooker
BCOM 275
August 16, 2014
DR. Renee Green

Knowing Your Audience Paper and Communication Release

We all know how important the use of good communication can calm the uncertainties of a wearisome person. It is vital that the audience the message is sent to can comprehend the information being provided. One must ensure that his thought process in the information shared with others will not lead to a misunderstanding. As we look at the Chilean copper mine disaster in South America, knowing the audience will help the company communicate effectively between the workers needs, the needs of the entombed family members and the mass media. This information has to be told to each group in a different way.

As we can all remember, a small copper mine in northern Chile suffered a cave-in on August 5, 2010, leaving 33 workers trapped underground at a depth of around 300 meters (Weik, 2010). The Minera San Esteban Primera copper mining company, has a tough task ahead of them, to provide vital information to the families and coworkers of the 33 trapped miners. Dealing with this extremely sensitive subject matter, the mining company will have to pay close attention to the way it uses its approach to update its audience.

Dealing with the employee

How will the Minera San Esteban Primera copper mining company communication help its employees to pull through this heartbreaking event? The company must be decisively in charge, they should let their employees know that they are concerned and trying to do the very best with the situation at hand. Other things the company could do to comfort the employees are; ask for support from upper administration, and share facts with the employees as it becomes available. The cave-in was a terrible event that happened within this copper mining company. The company should inspire all personnel to take care of each other. Some workers may favor to talk about the circumstances with other coworkers only. It is up to the company to convince employees to not be fearful to talk with outside help provided by the employer. If this company can get the right support unit, and generate a positive atmosphere in the wake of what has just happened, they can pull through this in heroic fashion.

Dealing with the family members

The mining company has to be aware that many family members will have lots of question. They will also have to deal with many types of feelings. These feelings can range from, (e. g., shock, grief, anger, fear, and disbelief) to name a few. The intensity will vary from person to person. The company should expect that anger will be a family member natural reaction. The company has to be personal but yet gentle when passing information to the family members. They should tend to the needs of the family, and support them as needed. The company has to realize that this anger is justified, and the lack of support from the company to the family may cause the family to see the company as their enemy. Things the company should never tell the family is that, past mistakes have been acknowledged, and the San Jose mine, owned by Compania Minera San Esteban Primera, had a poor safety record: by all accounts it should not have been allowed to reopen after the previous accident (Corrigan, T. 2010, Oct 15).

Dealing with mass media

When a company has to deal with the media it has to ensure that the statement it sends out is not misunderstood. In general, the media should not be treated as the enemy. Dealing with the mass media should be a great opening to your story and not a risk. The company should do all that it can do to get thier story out correctly when talking to the media, but what the media prints is out of your control. Remember that this is about news, not emotion (Haskell, H. 2012).

Conclusion

We see how important the use of good communication can calm the uncertainties of a wearisome person. The tone in your voice and the body language that one displays can calm your audience or put your audience in a panic. A company must learn how to deal with the employee, family members of employees, and the media when dealing with a tragic event.

Letter to the Family

This newsletter will be delivered face-to-face to an audience of family members of the 33 men that are trapped underground in the mine. To the family members and friends of the Minera San Esteban Primera copper mining company, we are sadden with the news that 33 outstanding professionals are trapped inside the mine. We are doing everything within our powers to gain communications with your love ones. The trapped men have all been training and certified in dangerous situation such as a cave-in. Your loved ones are with a weeks worth of food and water, this is one of the safety measures that are required if any miners are going underground. AT this point and time, a massive rescue effort is in full swing to get the 33 miners to safety. We will have open communications with the family members of the courageous mine workers. We have on hand at this time counselors, priest, rabbi, phycologist, and a crisis unit for your convenience. A member of the company staff will be on hand to answer your questions and update the public every 2 hours. The best efforts are in place to bring your love ones from the depths of the earth. We pray for the safe return of the workers, we pray for the family members, and we pray for the brave rescue teams. Our thoughts and prayers are with the family members in this time of need. May God bless us all?

Letter to the Workers

This newsletter will be delivered face-to-face to all of the mining workers. To the men and women of the Minera San Esteban Primera copper mining company, we are sadden with the news of the caving in of the mine that has trapped 33 miners underground. The situation as we know it is that the men are trapped at about 300 meters below. The men are with food and water. Rescue efforts are in full swing to get the men out. We will be working around the clock to maximize our efforts in getting the men to safety. We have counselors, priest, rabbi, phycologist, and a crisis unit on site for your convenience. This organization has to put all of its differences aside and put the families of the trapped first. Each of you are allowed to talk to members of the media, but ensure that the information shared is true and accurate. This company is here for all of its workers and family members. Do not be afraid to talk about this situation to others within this company. It is up to all of us to control any and all rumors. Use the support staff if you are having a difficult time dealing with this tragedy. We ask you to reach out to the families of the trapped and help in any way. May God bless all of us?

Reference

Corrigan, T. (2010, Oct 15). Chile aced mining rescue, but how well will it deal with the aftermath? The Daily Telegraph Retrieved from http://search.proquest.com/docview/761250302?accountid=458
Haskell, H. 2012, Sep 18). Resource: Dealing with media. ProPublica Retrieved from http://search.proquest.com/docview/1289068094?accountid=458
Weik, J. (2010). Over 30 workers trapped after Chilean copper mine collapse. Metal Bulletin Daily, (224), 65

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