Free Essay

Knowing Your Audience

In: Business and Management

Submitted By
Words 1256
Pages 6
Knowing Your Audience
Roberto Robles
BCOM/275
October 1, 2012
Mrs. Bullon

Knowing Your Audience
What is the most important rule you can think of when communicating with others? The first thing we should all take into account when communicating in any form is, who is going to be the recipient. Who are we communicating with? Knowing our audience in crucial so that we can convey our message correctly and minimize any confusion or misunderstanding. We can adjust our feelings, position and our attitude according to the specific situation and to whom the message is going out to. We can also tailor the way we deliver our message appropriately by understanding our audience and by having a firm understanding of all the variables in relation to the message we will send out. In this case, I will be communicating with the workers and family members of the copper mine workers that were trapped when a mine collapsed in Chile a few years back. This event surely raised similar feelings between co-workers of the trapped miners and their families as well, however when communicating to both parties the same communication would not be appropriate. Whatever similar feelings they shared, both parties also had separate feelings and concerns based on the fact that the personal relationships to the trapped miners were different. Both parties had different distinct roles in relation to the trapped miners so I will address each accordingly.
From a management prospective, I think it is important to immediately address the employees of the company through an e-mail memorandum then followed up with a company meeting. The workers are after all the way that the company generates revenue, in this case through the mining of the copper so they are vital to the future success of the company. I think that when notifying the company employees, it is crucial to lay out a plan for them detailing how future incidents like this one could be avoided or at least minimized. That would help ease their tension a bit. This company has a history of neglect in the safety department, having had previous deaths and mine collapses. Knowing this information it is important for the company to take into account what their workers may have wanted or needed in the past and then follow that by taking action and keeping their word. The company basically has not addressed any of those safety concerns either, so that would be an important place to start. This would regain the some trust from the employees. Making the workers aware that better working conditions, improved safety practices and modern equipment would be implemented immediately would also put them at ease a bit. Perhaps in a gesture to gain further trust and keep a good relationship with the workers, better compensation would also be necessary in relation to the dangerous work environment they are in. Since the company has a history of neglecting the work force and safety conditions, an acknowledgment and apology to them would also help maintain a good relationship.
When communicating to the family members, a higher level of sensitivity must come into play. The families will surely be on an emotional rollercoaster so sincerity, compassion, sympathy and comfort must be always evident in the delivery of the message so I think a face to face delivery is necessary. The company could contact all family members and have them meet so that they can break the news before they hear it on the news or elsewhere. Family members will undoubtedly have more questions than employees since they are not directly aware of day to day operations. Being detailed in the message would answer the majority of their questions. They would also need to feel secure in knowing that the company is doing everything possible to rescue their loved ones. Assuring the family members that they will be updated constantly and immediately as any news unfolds would also help put them at ease a bit. The company could also provide family members some support either by counseling or therapy to help deal with the stress and emotions at hand at no cost to them.
Memorandum to employees

DATE: Friday 8/6/2010 7:00 a.m.
TO: employees@minera.san.esteban.com
FROM: management@minera.san.esteban.com
SUBJECT: Mine Collapse Incident

Minera San Esteban Employees,

On August 5, 2010 we had a serious incident occur at San Jose mine site in Copiapo. The current information we have is as follows. As of 14:00hrs, we were notified that the mine has collapsed and that workers close to the surface were able to escape. We regret to inform you all that we do have 33 employees trapped underground. Government authorities have been notified. All attempts will be made to locate the trapped employees immediately. The employees are believed to be trapped at a depth of 300 meters. We are in the initial stages of our rescue planning in the event that we make positive contact with the trapped workers. We will be notifying all employees on upcoming date and time of company meeting where further questions or concerns may be asked and addressed accordingly. Please keep our brothers and their families in your prayers as we get through this difficult time. Rest assured that we will make the best effort possible to get our employees out safely. Safety is and has always been our top priority. We have learned from our past mishaps and we will do everything in our power to prevent incidents from the past reoccurring in our future. Please check your inbox regularly as we will be disseminating any new information to our staff via email as we receive it. Thank you all.

Minera San Esteban Management

Communication to Family Members
Dear Minera San Esteban employee families, Thank you for coming here today on such a short notice. I wish we were meeting on different terms; however I have the difficult task of delivering some bad news to you all today. On August 5th, the San Jose mine in which your loved ones were working at had an unfortunate accident. At approximately 14:00hrs the mine collapsed and it trapped the men inside. I know this news is very difficult to receive but please rest assured that we are doing everything in our power to make sure your loved ones get out safely. We are already in the process of trying to establish communications with them. From the information we have received, we believe the men are somewhere around 300 meters and we have high expectations that they reached the safety bunker at the bottom of the mine. There are some rations in the bunker to last them enough time until they can be rescued, but time is of the essence for all of us so we are acting very rapidly. These next few days will be difficult for us all so the company is going to provide counseling and church services as well to all family members that have been directly affected by this accident. Please rest assured that we are doing everything in our power to get the men out and bring them home. Please feel free to ask any questions after the meeting and know that any new developments in the regards to the men will be communicated to you all as soon as we receive the info. Once again I am sorry that we had to meet under these circumstances and we will be in contact shortly. Thank you all.

Management

Similar Documents

Premium Essay

Knowing Your Audience

...Knowing Your Audience Brian Hedlund BCOM/275 May 30, 2013 Lisa Beggs Knowing Your Audience Public communications during a time of crisis can be critical. It is important to identify the target audience, determine the needs of the audience, and determine the channel of communication for the audience. Considerations of the Audience The two core audiences from the Chilean Miner accident are the families of the victims and the employees of Minera San Esteban Primera. The two audiences, although affected by the same event may react very differently. The communication needs of the family members have information needs that support them emotionally while the employees will need reassurance from Minera San Esteban Primera. Both groups should be addressed formally and with compassion. Any concerns that the audience have need to be addressed to maintain their confidence. Basic information will need to stay the same for all audiences being addressed. While the methods and amount of detail can change, it is crucial that the information delivered is consistent. Whatever information is passed to the audience will also need to be delivered in an easily understood method. The audience will comprehend the information better by simplifying the presentation instead of the content (Lundgren & McMakin,  2013). Potential Needs of the Families The families of the trapped miners will be extremely emotional and have to be addressed with......

Words: 1079 - Pages: 5

Free Essay

Knowing Your Audience

...Knowing Your Audience Paper and Communication Release Liliana Davalos BCOM/275 July 1, 2013 Otha Starr Knowing Your Audience Paper and Communication Release Because every audience is different, communication must be designed according to the circumstances, to take considerations of the needs of potential receivers of the message. When communicating to anyone, the roles of the people, and the audience should be considered to guarantee the successfully code and decode of the message. An inadequate misunderstanding of your audience can lead to a poor delivery of information. During the unfortunate event at the Chilean Copper Mine Collapse the most important consideration to anyone in the audience was to hear the wellbeing of the miners. The families of the miners and the employees of the company must receive the message differently, according to their needs and persuasion of the situation. Some precautions must be placed before the messages are share to family members, company employees, and media. When communicating tragedy news with family members, the company must deliver the information of the mine collapse with an extreme level of tact, clarity, hope, and assurance that their loved ones will survive this incident. Once the family members are receiving information about the situation is extremely important to keep updating continuous information about the situation, family members need to keep high hopes of their loved ones survival is important to......

Words: 1013 - Pages: 5

Free Essay

Knowing Your Audience

...Knowing Your Audience Communication is one tool that humans have advantage over any other species. It allows us to convey messages, instructions, information, and questions to each other. Whenever communication is used, the communicator must consider the audience that he or she will be addressing. The elements within the message must reflect on the audience to have a fully effective communication. The type of message and the mood of the audience will have major contributions to the message’s contents and how it will be expressed. When communicator hone on this vital information, it will help them communicate with their intended audience more efficiently. If you do not know much about your audience, it will be difficult to persuade them or maintain their attention. Knowing them can assist you to contour your message in a way that is most likely to achieve their approval. To obtain this approval, you will have to move your audience to change their pre-conceived attitudes and/or beliefs of the topic you are covering. In some cases, it is your discretion to emphasize their attitudes and beliefs. In the case of the Chilean Mining Accident, many factors have to be considered to ensure that your message will be received well with positive reaction. The obvious fact is the country and its economical status. Factors can include education, professional background, age, and gender. You must also regard their common interests and their relationship to one another. A good communicator......

Words: 718 - Pages: 3

Free Essay

Knowing Your Audience

...Knowing Your Audience Team D March 23, 2015 “Knowing Your Audience” When an organization or a company needs to forward information to another group, organization, or company, as the sender it is very vital that you know your audience. When sending a message that is regarding life, death, or a disaster, it is even more important that you know your audience. In disastrous circumstances, the way the victim’s family member, friends, or even the world finds out should be done with tact, compassion, and empathy, and they shouldn’t hear about it from an unreliable source, so the delivery of your message should be prompt When delivering a message that may possibly be dealing with death, there are vital things a sender should consider when dealing with a victim’s family and their employer/colleges, because of the different roles that are played by these two specific audiences. When conveying the message, if the audience isn’t taken into consideration the message could be misunderstood or taken out of context. This can future cause confusion and anger on the receiving end. When communicating with families of a victim, the sender should be prepared to answer a lot of difficult questions pertaining to the victim about what went down. These type of questions can be difficult because as the sender you will probably know very little about the incident. As the sender; inform the family that you will keep them in the loop and if anything......

Words: 814 - Pages: 4

Free Essay

Knowing Your Audience

...Knowing Your Audience BCOM/275 Knowing Your Audience BCOM/275 On August 5, 2010, 33 miners were working about 2,300 feet underground when the mine collapsed trapping them (“New York Times”, 2011). The world held its breath while everyone waited 17 days to hear the fate of the miners. Once it was discovered that all the miners were alive, a massive rescue effort went into effect. On October 13, 2010 all 33 miners were rescued. They traveled up a narrow shaft that required their waist size not be larger than 35 inches (“NBCNews.com”, 2010). The communication that was sent out the families of these men needed to be considerate and compassionate. The company, MINERA San Esteban Primera, needed to inform the families that they are ready to do anything to help these men get to safety. This was a story that caught the eye of the media very quickly. Some of the families of the trapped miners lived far away and depended on the media for updates about their loved ones. In the past, television, newspaper, and radio were the main sources for information. However, today we use the Internet much more often than the sources mentioned. In this specific incident, all forms of communication were used with a focus on the Internet, as the whole world was watching. During a disaster like this, there is usually a spokesperson assigned. The spokesperson has a very important job. Sometimes, the media can deliver the news and tend to deliver......

Words: 1007 - Pages: 5

Premium Essay

Knowing Your Audience

...miners Joe Brotz  Knowing Your Audience Paper and Communication Release BCOM/275 10/1/12 Heather Rideout Knowing Your Audience Paper and Communication Release Knowing your audience is extremely important for any company to have the ability to communicate materials or information to a group, organization, or the public. The ability to know your audience becomes even more important when a company has to deal with a disaster, outcome, and the aftermath of it. A good example of this is the disaster for the Chilean copper miners in South America. In a Chilean copper mine a disastrous collapse of one of the shafts left 33 miners trapped 310 meters below the surface. This disaster made knowing and understanding their audience extremely important to the mine owners. The audience’s for the company to report to at this time were made up of news correspondence, the victim’s families, and the media. The way this company dealt with this disaster and their different audiences would in the end define how their audience and the world would see them. Their turnaround to report and keep the audience informed went a long way in telling how the Chilean mining company will be viewed for a long time into the future.  Not only would the company representative have to keep the prestige of the mining company in one piece, they would have to issue precise and straightforward information that would not always be in the best interest of the company. When a disaster to the extent......

Words: 839 - Pages: 4

Free Essay

Knowing Your Audience

...Knowing Your Audience Paper and Communication Release BCOM/275 Kein Pettus Dr. Gail Zwart Communication is the basis of life, some belief communication created the world and everything in it. Words are powerful and if not used wisely, can be very damaging. However if used with care and in an uplifting manner; words can turn a challenging or seemingly bleak situation around. The story of the workers trapped in the copper mine in Chile was an example of a seemingly bleak situation, as the miners fought to stay alive while being rescued. An interesting yet sympathetic dynamic about this story is the feeling of being trapped did not only affect those physically trapped in the mine. These people are fathers, sons, brothers, friends and co-workers who one would be safe to assume that the people connected to the workers also felt trapped as they could do nothing but hope for the best and stay positive. Delivering such devastating news to the families and coworkers is not an easy task. One could be safe to imagine that it is one of the hardest messages that need to be relayed. In addition to the given considerations such as tone and content; guarding the hearts of the audience involved is the most important consideration to have when baring this news to bring. Deciding what should be made known to the audience is important as well, information that can bring their spirits down should only be conveyed if absolutely necessary. Word choice is crucial to the outcome......

Words: 899 - Pages: 4

Free Essay

Knowing Your Audience

...Knowing Your Audience – San Jose Mine By Ash H Business Communication and Creative Writing After reviewing the short article that described the incident which occurred at San Jose mine (a small copper operation in the northern Chile that is owned by Minera San Esteban Primera), I felt that it was properly direct and to the point and did not steer away from all the important information that any audience would find necessary in order to be involved of the situation. However, I did notice how “cold” and unwelcoming the information felt reading it on paper. Almost as if a human being did not write this article but instead a generic robot that did not imply any sort of needed emotion in regards to the unsettling and questionable incident that occurred. When understanding the different considerations to remember given the different roles and people in the audience, I have a few issues with the way this article was written. If I were a family member of one of the trapped victims at the San Jose mine, I would not find any comfort in the sentence stating “Local organizations, such as the federation of Chilean mining workers (FMC) and the confederation of copper workers (CTC) have questioned Minera San Esteban's safety record, highlighting several fatal accidents that have previously been reported at the small company.” (Weik, 2010) In fact, I would feel more alarmed and worried than I was initially thought to be due to the possibility that this company not only allowed......

Words: 928 - Pages: 4

Free Essay

Knowing Your Audience

...Knowing your Audience BCOM/275 University of Phoenix Nicole S. Morgan Knowing Your Audience The story of the 33 miners who were trapped for 69 days after the San Jose Mine they were working in collapsed in Chile is a heart wrenching tale that touched many. The most important factors in communicating this true story are portraying the feelings and emotions that were felt during this harrowing event. The audience consists of family, members of the community, and company employees. It is important that proper and effective communication is used in portraying the details of this story so that the needs of family are met and the emotions of loved ones are protected. Using such approaches as Logos, Pathos and Ethos and steering clear of the common logical fallacies is imperative in addressing the audience. Logos is a logical appeal that uses facts to support a speaker’s topic. Pathos is used to attempt to convince others with emotional appeals; this allows the presenter to you can engage the audience’s passion by appealing to the audience’s fear, love and hope. Ethos shows your audience that you are competent, honesty, and most of all empathetic. All of these appeals are key in communicating a message that makes the audience feel that you are relaying sound information that caters to their emotions and empathizes with their plight. Some of the......

Words: 711 - Pages: 3

Premium Essay

Knowing Your Audience

...Knowing Your Audience XBCOM 275 Skyye Smith September 8, 2013 Knowing Your Audience There are many considerations one must remember given the different roles and people in the audience. You will have to take into consideration their needs and what information should be shared. You would not want to share information that has not been confirmed. The families of the miners will need reassurance. They need a caring individual as well as someone who is determined to help those who are stuck in the mine. The miners’ families are going to need reassurance that everything thing will work out but they also need reliable information. Many will end up relying on news stations for information if they are not kept in contact with someone at the scene, this will cause confusion and possibly more stress and panic among the families. When talking to fellow workers you want to be a friend but also be seen as someone who is handling the situation. The workers will want to feel that you care about them and what happened when the mine collapsed. They also want to feel that you are going to take care of their families and any issues that might arise. The workers will also want to feel that you will do anything in your power to get the rest of the miners out in the safest way possible The action you should take before and after delivering the message to each audience is simple. Before delivering the message it is important to make it clear who your audience is. Each audience has......

Words: 852 - Pages: 4

Free Essay

Knowing Your Audience

...Knowing Your Audience BCOM/275 September 22, 2014 Knowing Your Audience Knowing Your Audience On August 5, 2010, the main entrance into the San José Mine, near Copiapó, Chile, collapsed trapping 33 miners approximately 2,300 feet underground for more than two months Weik, J. (2010). The miners’ family members, and by extension, the world, grew increasingly concerned about the well-being of the thirty three men as there was no way of determining the actual state of the miners initially. On August 22, 2010, after 17 day of no contact, the rescuers bore a small and the trapped miner’s sent up a message telling rescuers they were still alive New York Times, (2011). On October 13, 2010, the first miner was lifted out of the mine. All thirty three men were safely retrieved in less than 24 hours and reunited with their families. When a company needs to pass information to another organization or a group of people it is very important that the company knows their audience. If the information is regarding a disaster, it is even more important to make sure the company knows their audience. In such a disastrous circumstance, the company would need to take great care in how the families and the world received information about the disaster. If not done properly then the company’s audience would view the company in a much worse light then if they had properly and accurately released the information. The mining company was responsible for...

Words: 867 - Pages: 4

Free Essay

Knowing Your Audience

...Knowing Your Audience and Communication Release BCOM/275 Knowing Your Audience and Communication Release On August 5, 2010, the world focused on a small copper mine named San Jose Mine In northern Chile, when it was discovered that a mining shift had collapsed and thirty three miner’s were trapped 310 meters (1017 feet) below the ground. This tragedy captured audiences of every source of mainstream media around the world. The media reported updates on the conditions of the trapped miners daily until their rescue on October 9, 2010. People were drawn to the families of the trapped miners. Because of the magnitude of this unnatural disaster, audiences worldwide were depending on the reporters to give them every detail possible. Not to mention those connected to the disaster: family, close friends, coworkers, and the rescue teams of the trapped miners. Many people living thousands of miles away from the disaster site hoped for a glimpse of the trapped miners and their rescue. For the family and friends of the thirty three miners’ who were trapped deep below the Earth’s surface it would be the mining company’s responsibility to notify them immediately It is very important to know the specific needs of your audience during this type of tragedy. Traditionally; radio, television, telephones, and newspapers have been the main source of delivering important messages but, in this specific incident all forms of media were used because people all over the world were......

Words: 620 - Pages: 3

Free Essay

Knowing Your Audience

...Knowing Your Audience Business Communications/BCOM275 March 18, 2012 George Solli Knowing Your Audience When you are trying to portray a message, it is important to remember who your audience is. The way you approach delivering a message will depend on your audience and if you are delivering the message informally, formally, personally, or on behalf of a company. The way you deliver a message after an accident or disaster is important, as you are people with a fragile situation and fragile people involved. If a company portrays, through their messages, that the situation is not under control or that they do not care there will be dire consequences for that company and anybody affiliated with the company. On August 5, 2010, a copper mine shaft in northern Chile collapsed leaving 33 miners trapped in the San Jose mine. The miners were trapped 1017 feet below the ground. The company’s reaction and response to the situation would influence the world’s view on the company. At the point of the mineshaft collapse, it became extremely important for the company’s representatives to communicate effectively with the press, family members of the miners, investors and government officials. The company had multiple audience types and the initial release of information and each update needed to change for each audience group to fit the needs of each group. The company needed to keep the reputation and outlook of the mining company intact. The company’s......

Words: 1025 - Pages: 5

Free Essay

Knowing Your Audience

...Knowing Your Audience Kelly Fiscelli BCOM 275 May 11, 2014 Randi Plante Knowing Your Audience Knowing your audience is important for successful communication. The success of a message is determined on the message being created and delivered in an appropriate manner. Time needs to be spent finding out about an audience’s needs and concerns. Some actions that need to be taken before and after a message is delivered to ensure that it is received as intended include a knowledge of the audience characteristics, the needs of the audience, and using an appropriate communication. This essay is about conveying the importance of knowing how to effectively communicate information of a collapsed San Jose copper mine to family members and employees. Audience Characteristics are important to help adapt the message to the audience. Demographic characteristics are observable or measurable (Cheeseboro, 2010). Age, race, and gender are examples of demographic characteristics. When analyzing an audience, you begin by finding out what types of demographic characteristics the audience have. Understanding the characteristics of the audience and their needs will help to communicate an effective message. Psychographics are not as obvious as demographic characteristics and include elements such as attitudes, likes, and values. How the audience feels about a speaker, subject, or information that will be shared is critical to effetely communicate. On August, 5, 2010, San Jose mine located......

Words: 1026 - Pages: 5

Premium Essay

Knowing Your Audience

...Knowing Your Audience Jacob Kalajian BCOM/275 August 26, 2013 Todd Breton Knowing your audience is one of the most important aspects in communication. You may send the same message to different people but because of your audience you will choose different methods of communication, we have to make sure our message is understood. There was a tragic accident on Thursday August 5th, 2010 there was a mine in Chile that collapsed trapping 33 miners 2300 feet below ground level, without any communication to the outside world, with limited supplies of food, water, and oxygen. After a few days of the collapse still no one knew if the men were alive or dead. Prior to releasing any information to the family and to the people, you have to investigate a little as what went wrong, where the men would be in this scenario and what their best option to keep them alive so when the message is delivered you will cover the questions that will come up. The company had to release the news about the minors, one to the family members and other to the staff of what had happened that day. This is a serious decision the company would have to take as how to transfer this type of news about their loved one. You have more than a few audience in situations like this, you have the families, the peers, the country, and the world, and they will be watching you. Upon delivering the message to the families face-to-face would be best in these situations, you have to be very careful to...

Words: 778 - Pages: 4