...Kobe vs. Lebron Two of the most polarizing figures in the NBA today are Kobe Bryant and Lebron James. Kobe Bryant and Lebron James come on the top of the list just because of their remarkable performances and their achievements throughout their careers. They both have started their sports career from the school age and then they excelled in their respective sports of basketball. Kobe Bryant plays as a shooting guard for the Los Angeles Lakers and Lebron James plays for the Miami Heat. Lebron James also referred as a “King James” just because of his moves and his utmost versatility in basketball, while Kobe is referred to as the “Black Mamba”. Although they may seem to be alike the two are very different in their own respects. For instance, both players have the ability to score the ball. Kobe is a natural born scorer; many call him one of the greatest offensive players to ever play the game. Kobe averages nearly 26 points per game over his 17 year pro career; anywhere on the court Kobe is a threat because of his basketball fundamentals and ability to score from anywhere on the court. Lebron on the other hand, is also a good scorer but is not considered to be on the level of Kobe Bryant. Lebron averaging nearly 25 points per game through his career which is not bad, but he is challenged to work extremely hard for his points. However, Lebron in terms of physicality is way above Bryant. Weighing in at 260 pounds of muscle and is listed at the height of 6’9 Lebron...
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...oo Visual Communication Assignment ------------------------------------------------- Summer 2014 Techincal Writing Courtney Evans @029644291 Memorandum To: Fall 2014 Technical Writing students From: Courtney Evans @02644291 Subject: Visual Communication Assignment Date: July 21, 2014 Introduction All students in the fall technical writing course at Howard University are required to learn about visual communications. In order to gain a better understanding, I will be providing you with tips and other useful information. The purpose of this memo is to discuss the proper use and integration of visual aids and designs in text. Visual Aids Visual aids can help you understand and reach objectives by providing visual emphasis on what is being said. They emphasize focal points and convey information using graphics to facilitate understanding. Psychologist Jerome Bruner of New York University notes in Power of Visual Communication (2004), “people remember ten percent of what they hear and twenty percent of what they read, but about eighty percent of what they see and do.” Visual aids are useful because they help you to be able to grasp your audience’s attention. Designing Visual Aids According to the McGraw-Hill Publishing Company (2004), there are six guidelines to adhere by to ensure you design effective visual aids. 1. Plan and Prepare Visuals Aids in Advance Visual Aids take time to develop...
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... 2 3.2 Company overview of Adidas 2 4.0 Critical Incidents that occurred in the past 3 4.1 Critical incidents that affected Nike 3 4.2 Critical incidents that affected Adidas 5 5.0 Comparison of the strategies of the companies 8 5.1 Strategies of Nike 8 5.2 Strategies of Adidas 9 5.3 Comparison of the strategies of Nike and Adidas 11 6.0 Future plans of Nike and Adidas 13 7.0 Conclusion 14 8.0 List of references 14 9.0 Bibliography 17 List of figures: Page Nike logo 2 Adidas logo 2 Air Jordan 3 Products of Nike in the BCG Matrix...
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...dunks. As time has passed by, the rules and the way the game is played has changed. New rules were implemented to make the game more enjoyable and create more of a competitive balance for all those who play. Players were given titles for the position they played like for example, the tallest player on the team was called the center. While the shortest player on the team or the person who dribbled the ball the best was called the point guard. The history of basketball has correlated with the history of the US during the 20th century. As the game and the country began to evolve, the game of basketball became the 2nd most played sport in the world behind soccer. Some of the major events in American history in the 20th century such as Brown vs. Board of Education impacted the growth and development of basketball in the beginning. Although, whites and blacks both played basketball, they did not play with or against each other until the 1950s on a pro level. Basketball was the only one of the four major sports to be played in the Olympics. Because the rules of basketball were easy to play and understand, the sport began to grow globally. Basketball players became international super stars and sports heroes. As the country began to have diversity, sport of basketball began to grow it took on a racial connotation and was deemed a “thug league” by the some members of the...
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...Compare and Contrast Nike vs. Adidas Sportswear companies like Nike and Adidas, have made many products throughout the world that are very popular and continue to grow in their reputations of being the top two leading companies in the sports industry. With many fans for both sports-related companies, the numbers and popularity continue to rise, and live up to their high admired feedback. According to Global Market Shares, Nike is sitting at 31%, while Adidas is estimating about 16% of footwear status. The purpose I will be showing in this paper is the comparison and contrast which include the terms of quality of product(s), the prices, marketing and advertising. Nike, Inc., an American corporation originally known as Blue Ribbon Sports or BRS was founded by Philip Knight, a track athlete at the University of Oregon, and his coach Bill Bowerman in January 1964. Bowerman, who also attended the University of Oregon in his early days, and also achieved his career by winning two gold medals in the 1960’s Summer Olympics; he wanted to make his own pair of Nike shoes for him, but claimed they were Phil Knight’s, one of his athletes he was very proud of. By 1974, Nike Inc. was officially registered and became the new big thing with the millionaire dollar money slogan of “Just Do it”. Adidas is a multinational corporation based on European designs and manufacturers. It was founded in the year of 1948 by a man named Adolf Dassler, who fought in WW1. After arriving home, he received...
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...IBM 302 05-23-11 Jana Haman Jonathan Chou Andrew Chareunsouk Brent Shannn Zenia Villa Jed Wu Target market Because Nike is such a large and globally recognized company, they offer a large variety of products and thus have many target markets. They market not only footwear but apparel, equipment, and accessory products for men, women, and children. Nike is like Coca-Cola, in the sense that they design and market their products for every possible group imaginable. The different groups of footwear they design for include: running, training, basketball, soccer, sport-inspired casual shoes, kids shoes, aquatic activities, baseball, cheerleading, football, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and other athletic activities. Basically, they market their products to anyone who does any physical activity or likes the look of their shoes without being active. Even though Nike promotes itself through every sport and physical activity imaginable, they still have a demographic that they target. They try to create and market their products to people of all ages and sex, regardless of where they live. This is why Nike is successful. They not only start with the youth but progressively make footwear and accessories for people as they age and start to pick up other sports also. Because they market to every sport and physical activity, they also know that with each activity/sport there are a different group of...
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...Introduction Richard Martin Scrushy was born in 1952 in Selma Alabama. Richard is the son to Gerald and Gerri Scrushy. Gerald was a cash register salesman and Gerri was a registered nurse (Watson, 2005, p. 2). Richard worked until he became successful, wealthy, and powerful. He was able to obtain the American dream of family, security and wealth. In 2003, an accounting scandal threatened to change his career, his wealth, and his freedom. The Securities and Exchange Commission (SEC) filed a civil law suit against HealthSouth Corporation and Richard M. Scrushy. The SEC charged that the company inflated their books by $1.9 billion since 1999 (SEC, 2003). The filing of these charges had a multiple impact on the stakeholders. The ethical dilemmas that caused the rise and fall of Richard M. Scrushy will be reviewed. Scrushy’s Beginnings Scrushy began his humble beginnings in Alabama. Watson (2003), biography of Scrushy reports he dropped out of high school and worked as a gas station attendant and later a bricklayer. He eventually returned back to school and earned his high school diploma. Later Scrushy enrolled at Jefferson State Community College in Birmingham. He did a year at Jefferson State and a year of clinical training at the University of Alabama at Birmingham (UAB). Scrushy graduated in 1974 as a certified respiratory therapist (Watson, 2003, p. 1). Once Scrushy graduated with the certification of a respiratory therapist, he began climbing the ladder...
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...LA MARCA EN LA MANO: MARKETING MÓVIL EN ADIDAS Nick Drake, director de Global Media (Global Media Group) para adidas, llegó a la sede de la compañía para presentar una nueva estrategia de marketing , basada alrededor de los teléfonos móviles. "La llamamos la Marca en la mano", dijo al grupo ejecutivos senior de marketing que se habían reunido para presentar su estrategia para el próximo año. El Grupo Global Media había estado discutiendo que el marketing móvil fue el más segura, y quizás la única, manera de adidas para liberarse de la confusión de publicidad y la fragmentación de los medios tradicionales. "El móvil es el medio más personal disponible ", explicó Drake. "La gente corre toda su vida fuera de la telefonía móvil. Es negocio, es personal, es la recopilación de información. Es en 24/7. Con móvil, tienes plena atención del cliente". El Grupo Global de Medios predijo que los medios móviles eventualmente reemplazar la mayoría de las formas de medios de comunicación impresos, y aprovechando esta tendencia temprana, adidas tenían la oportunidad de superar a sus competidores. Uli Becker, jefe Global Comunicaciones de adidas , no estaba tan seguro. "Demuéstremelo” , dijo. Él dio al Grupo Mundial de Media un año para probar diferentes conceptos de marketing móvil con el fin de demuestran cómo los dispositivos de mano pueden proporcionar una experiencia positiva de la marca sin que los potenciales clientes se molesten por entrometerse en su vida personal. Unos...
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...ensure that you are in proper health. This program is not meant to provide medical advice; you should obtain medical advice from your private healthcare practitioner. No liability is assumed by Higher-Faster-Sports for any of the information contained herein. If you want to fly, you’ve got 3 options: 1. Buy a plane ticket 2. Sprout feathers and wings 3. Improve your vertical jump While flying in a plane is nice and all, it’s a bit expensive and way too temporary. Sprouting feathers and wings ain’t gonna happen! So, unless you’ve got money to burn or you really believe in evolution, you’re stuck with improving your vertical jump. A strong vertical jump is at the core of some of the most beautiful and graceful movements known to man – Kobe Bryant dunking on the fast break, Michelle Kwan hitting a triple axle, and Barishnikov seemingly floating in air during the ballet. But don’t get me wrong, the vertical jump is also a measure of pure raw power that is used widely throughout professional and college athletics as a performance test. An athlete’s vertical jump can effectively determine how explosive they are and how efficiently they utilize their strength in athletic movements. In fact, in the NFL, the single biggest predictor of success isn’t one’s size, speed, or strength, but rather their vertical jump! Vertical Jump I Know – So Tell Me How I...
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...FREAKONOMICS A Rogue Economist Explores the Hidden Side of Everything Revised and Expanded Edition Steven D. Levitt and Stephen J. Dubner CONTENTS AN EXPLANATORY NOTE In which the origins of this book are clarified. vii PREFACE TO THE REVISED AND EXPANDED EDITION xi 1 INTRODUCTION: The Hidden Side of Everything In which the book’s central idea is set forth: namely, if morality represents how people would like the world to work, then economics shows how it actually does work. Why the conventional wisdom is so often wrong . . . How “experts”— from criminologists to real-estate agents to political scientists—bend the facts . . . Why knowing what to measure, and how to measure it, is the key to understanding modern life . . . What is “freakonomics,” anyway? 1. What Do Schoolteachers and Sumo Wrestlers Have in Common? 15 In which we explore the beauty of incentives, as well as their dark side—cheating. Contents Who cheats? Just about everyone . . . How cheaters cheat, and how to catch them . . . Stories from an Israeli day-care center . . . The sudden disappearance of seven million American children . . . Cheating schoolteachers in Chicago . . . Why cheating to lose is worse than cheating to win . . . Could sumo wrestling, the national sport of Japan, be corrupt? . . . What the Bagel Man saw: mankind may be more honest than we think. 2. How Is the Ku Klux Klan Like a Group of Real-Estate Agents? 49 In which it is argued that nothing is more powerful than information,...
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...2014 Trends Report Top 10 Global Spa and Wellness Trends Forecast 2014 Trends Report Top 10 Global Spa and Wellness Trends Forecast This is our 11th annual Trends Forecast, and I have never been more excited about the spa and wellness industry. So many of the trends we predicted over the past decade are now coming to fruition…helping businesses thrive and helping people live more healthfully every day. At the same time, we are seeing new, provocative ideas that will have a dramatic impact around the globe. The 2014 trends reflect an industry that is reimagining core elements of spa and wellness and exploring brave, new directions. It is gratifying to see a healthy dose of healthy travel in several of the trends; bold new ideas in mainstays like aromatherapy and hot springs take hold; and the development of new models for classic destination spas. It is also rewarding to watch trends in technology, beauty and fitness shape how we will live (and look)—and even take note of how the industry will help people address dying, illness and major life changes. And finally, there is a trend we forecasted in 2013 that continues to capture our imagination: mindfulness. We feel strongly that it is important to watch how this is evolving, and you’ll see a short synopsis of this “über trend” in the report. Spafinder Wellness 365™’s Trends Forecast reports on what is happening in our industry, but we also strive to present a true forecast of what lies ahead. Some ideas are still on...
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...Brunei Darussalam Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Central African Republic Chad Chile China Colombia Comoros Congo Congo, Dem. Rep. of the Costa Rica Côte d'Ivoire Croatia Cuba Cyprus Czech Republic 17 154 95 98 100 120 103 109 156 36 170 81 13 16 122 155 97 19 131 24 93 121 160 172 104 153 115 23 38 7 127 111 101 10 22 21 79 9 90 78 148 28 44 110 135 50 80 Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Fiji Finland France Gabon Gambia Georgia Germany Ghana Greece Grenada Guatemala Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong, China (SAR) Hungary Iceland India Indonesia Iran, Islamic Rep. of Ireland Israel Italy Jamaica Japan Jordan Kazakhstan Kenya Korea, Rep. of Kuwait Kyrgyzstan Lao People's Dem. Rep. Latvia Lebanon 145 58 41 15 60 150 165 59 84 174 31 152 64 53 113 117 125 171 132 126 140 5 18 118 176 151 1 102 74 142 61 133 89 85 83 37 26 47 69 57 159 39 71 87 75...
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...Advertising, Promotion, and other aspects of Integrated Marketing Communications Terence A. Shimp University of South Carolina Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Advertising, Promotion, & Other Aspects of Integrated Marketing Communications, 8e Terence A. Shimp Vice President of Editorial, Business: Jack W. Calhoun Vice President/Editor-in-Chief: Melissa S. Acuna Acquisitions Editor: Mike Roche Sr. Developmental Editor: Susanna C. Smart Marketing Manager: Mike Aliscad Content Project Manager: Corey Geissler Media Editor: John Rich Production Technology Analyst: Emily Gross Frontlist Buyer, Manufacturing: Diane Gibbons Production Service: PrePressPMG Sr. Art Director: Stacy Shirley Internal Designer: Chris Miller/cmiller design Cover Designer: Chris Miller/cmiller design Cover Image: Getty Images/The Image Bank Permission Aquistion Manager/Photo: Deanna Ettinger Permission Aquistion Manager/Text: Mardell Glinski Schultz © 2010, 2007 South-Western, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means—graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution, information storage and retrieval systems, or in any other manner—except as may be permitted by the license terms herein. For product information and technology assistance, contact us at Cengage Learning Customer &...
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...Media History Contents 1 Introduction 1.1 Mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.1 1.1.2 1.1.3 1.1.4 1.1.5 1.1.6 1.1.7 1.1.8 1.1.9 Issues with definition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Forms of mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Purposes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Professions involving mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Influence and sociology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ethical issues and criticism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Future . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . See also . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1 1 2 6 6 7 8 10 10 10 10 11 11 12 12 12 12 16 16 17 17 17 17 17 17 18 19 20 21 21 21 1.1.10 Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.11 References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.12 Further reading . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.13 External links . . . . . . . . ....
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...The New Astrology by SUZANNE WHITE Copyright © 1986 Suzanne White. All rights reserved. 2 Dedication book is dedicated to my mother, Elva Louise McMullen Hoskins, who is gone from this world, but who would have been happy to share this page with my courageous kids, April Daisy White and Autumn Lee White; my brothers, George, Peter and John Hoskins; my niece Pamela Potenza; and my loyal friends Kitti Weissberger, Val Paul Pierotti, Stan Albro, Nathaniel Webster, Jean Valère Pignal, Roselyne Viéllard, Michael Armani, Joseph Stoddart, Couquite Hoffenberg, Jean Louis Besson, Mary Lee Castellani, Paula Alba, Marguerite and Paulette Ratier, Ted and Joan Zimmermann, Scott Weiss, Miekle Blossom, Ina Dellera, Gloria Jones, Marina Vann, Richard and Shiela Lukins, Tony Lees-Johnson, Jane Russell, Jerry and Barbara Littlefield, Michele and Mark Princi, Molly Friedrich, Consuelo and Dick Baehr, Linda Grey, Clarissa and Ed Watson, Francine and John Pascal, Johnny Romero, Lawrence Grant, Irma Kurtz, Gene Dye, Phyllis and Dan Elstein, Richard Klein, Irma Pride Home, Sally Helgesen, Sylvie de la Rochefoucauld, Ann Kennerly, David Barclay, John Laupheimer, Yvon Lebihan, Bernard Aubin, Dédé Laqua, Wolfgang Paul, Maria José Desa, Juliette Boisriveaud, Anne Lavaur, and all the others who so dauntlessly stuck by me when I was at my baldest and most afraid. Thanks, of course, to my loving doctors: James Gaston, Richard Cooper, Yves Decroix, Jean-Claude Durand, Michel Soussaline and...
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