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Kodak Evaluation

In: Business and Management

Submitted By baoluo
Words 647
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Kodak and the Digital revolution

1. Evaluate Kodak's strategy in traditional photography. Why has the company been so successful throughout the history of the industry?

Kodak is known for providing the quality services, innovative products offering the best quality to customers. It developed competitive advantages and satisfied its customers during many years. Kodak has evolved different strategies in the field of traditional photography where it brought innovations and modification. Kodak has a successful history in the industry. According to the case study, the main reason behind the success of Kodak in the industry is its quality.

2. Compare traditional photography to digital imaging. What are the main structural differences? Will digital imaging replace traditional imaging? How have value creation and value appropriation changed in digital photography relative to traditional photography?

The digital image consists of a defined set of points called pixels. The traditional image on sensitive material also consists of points or grains of metallic silver. Contrary to the traditional photography, the digital images aren’t using any consumable any more, as the digital image are stock on a memory stick.

Digital imaging will replace the traditional photography, because the quality of the digital technology is growing a lot, and digital picture are in line todays need. The demand for the digital products is getting higher day by day. Therefore, it can be very easily estimated that there will be a day when digital photography will completely replace the traditional photography.

The value creation and value appropriation have changed in digital photography relative to traditional photography. Digital photography has changed its value, and it has gained more value as compared to the traditional photography thanks to its innovative features and the

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