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Kodak and Fuji

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Kodak and Fuji Film
Running head: KODK and FUJI FILM 1
Kodak and Fuji Film
BUS 302
February 2, 2013
Running head: KODAK and FUJIFILM 2
ABSTRACT
Eastman Kodak Company and Fujifilm are competing corporations in the photography supply and equipment industry. When the industry changed both companies were impacted, but due to differing management practices and ability to adapt to change one Fujifilm excelled while Kodak faltered and eventually declared Chapter 11 Bankruptcy in 2012
Running head: KODAK and FUJIFILM 3
The Eastman Kodak Company, which is better known as Kodak was established in April 1880 by George Eastman in Rochester NY. The company got its start by first manufacturing dry plates for sale to various consumers. (Kodak Eastman, 2013). George Eastman was an innovator in the field of photography and was dedicated to making photography an everyday affair and was even quoted to say that he wanted to make the camera as convenient as the pencil, (Kodak Eastman, 2013)
In September 2012 Kodak reorganized into three segments: Digital Printing and Enterprise (DP&E); Graphics, Entertainment, and Commercial Films (GECF); and Personalized Imaging and Document Imaging (to be sold), (Finance, 2013). Kodak has effectively ceased production of its Kodachrome color film line, digital cameras and pocket video cameras. This follows a decision in early 2012 to file Chapter 11 bankruptcy.
Fuji Photo Film Co., Ltd (Fujifilm) is a Japanese based company and was established in 1934 based on a government plan to establish a domestic photographic manufacturing industry, and inherited the split-of photographic film operations of Dainippon Celluloid Company Limited in January 1934(Fujifilm, 2011). In February 1934 he Ashigara Factory began operation producing photographic film, print paper, dry plates and other photensetive materials. (Fujifilm, 2011).
With...

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