Product and Service Design
The Sinebrychoff Company is well known for their wide range of drinks satisfying the tastes of different people. Their strategy is to anticipate abrupt changes in the consumer behaviour and offer consumers the products they desire.

Their main products are the popular Finnish beers KOFF and Karhu, Kurko long drinks, Battery energy drinks, as well as internationally recognised Carlsberg beers and Golden Cap ciders. They also provide import variety of foreign beers.

The major drivers in the design of the product (not only taste and flavour, but also the container shape, size, material) are, • Cost: KOFF is considered as the comparatively cheaper drink that comes with different good tastes. Hence it is highly important to have same pricing strategy with good quality in order to retain customers. • Quality: The quality of drinks is determined by various factors like o Taste – Able to delight customers with its traditional and modern mix o Variety – Catering to the needs and tastes of different people and even occasions (Like their Christmas drinks, Finnish Sushi with Nikolai drink) o Conformance – adhering to standards like Finnish Food Act and other international standards. o Reliability & Durability – Retaining the same taste for a longer time is a critical requirement for drinks. • Customer satisfaction: Customer satisfaction not only includes gratifying the needs of the customer, it also includes enchanting customers by providing products and services that they have never thought of.
Any successful product needs to have an appropriate combination of basic, performance and excitement attributes and Kano model is considered the best to analyze these attributes. The key aspect of the Kano model is that it goes beyond the simple (but valid) question “What does