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Kraft Food Company Analysis

In: Business and Management

Submitted By cooklikeachef
Words 1628
Pages 7
Introduction

Kraft Foods Group is the largest food and beverage company headquartered in North America and the second-largest in the world after Nestle. As company as large as Kraft Foods Group, it has enough capability and liquility to help the society stakeholders along the world with $19 billions in annual sale. Society expectations are rising and changing nowadays. Kraft should considerate about the expectation and needs of stakeholder when operated its business. Ignoring the expectation of society will bring much negatives impact to the company such as sales going down, reputation damaged, etc. This paper will review the social performance of Kraft Foods and the impact to its stakeholders : the communities, consumer and employee with the aspects of equity and equality and community building.

Kraft Fight Hunger
Kraft Foods has been proactive in stakeholder management and did well in charity and donation every year for the people who in need and involve themselves in philosophy programmes.
Top priorities for Kraft Foods and its Foundation are fighting hunger, malnutirtion and promoting healthy lifestyles around the world. Kraft Foods has championed the fight against hunger for more than 30 years and donated more than $1 billion in cash and food. Since 1997, they have provided more than one billion serving of food to those in need. In 22 August 2010, Kraft Foods launched an integrated marketing campaign named “huddle to fight hunger” to encourage charitable giving to nonprofit Feeding America, the nation's largest domestic hunger-relief charity. To tackle an issue as serious as hunger which affects 50 million Americans, Kraft Foods Group created the largest multi-brand campaign in the company history. “Huddle to fight hunger” game plan is a winner on all fronts. Kraft Foods announced that they have exceeded donation expectations for their charity campaign and...

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