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Kraft Project

In: Business and Management

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Marketing Mix

Marketing Mix of Kraft Foods

When a company, like Kraft food, look at an alteration in its promotion it can believe about four ground rules, which are documented as the marketing mix or 4Ps, explained below:

Products:

Kraft foods are one of the most versatile companies based in America. Over the many years, Kraft food is serving as one of the most famous, delicious and prominent brand. The major products of the company are in chocolate, coffee, candies, etc. brands. The company’s products are recognized as delicious. That’s the reason company states that being delicious is their main rival factor that differentiates it with other food brands. The corporation produce and marketplaces wrap up are sold food products such as Coffee, cheese products, desserts, ready to cook foods, confectionery, juices, ready-to-cereals, desserts, convenient etc. , under the main brands such as Kraft, Jacob’s, Philadelphia, Maxwell house, Nabisco, Oscar Mayer, Post, Oreo and LU.

Pricing:

The pricing strategy of Kraft food is quite competitive to as compare of other food brands. The quality of food products is superior but cost effective to management. The company states that they never compromise on the quality of their branded food stuff, however they always try to introduce such ingredients while manufacturing their products that are taken from natural sources and cost effective so that both consumer & company enjoys competitive price products.

Placement:

Kraft Foods have a strong delivery scheme with more than 316 allocation middle and storehouse globally. Out of these 316, the company owns 39 supply centers and rent 125 sharing centers. Along with this, the company also owns three storehouses and rent 149 depots universal. Krafts take on a diversified allocation and customer consciousness system. The majority of their allocation systems

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