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Kroger Pestel

In: Business and Management

Submitted By claudianenu
Words 1011
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3.0 PESTEL ANALYSIS

3.1 POLITICAL The company has no political pressures on it at present. The political framework of the country supports the Retailership businesses. Kroger took part in the campaign started by USO, which is a not for profit organization that aims to serve the US military troops and their families; this initiative was a collaborative effort by Kroger and P&G (WGSC org, 2011).
3.2 ECONOMIC The economic environment of the company is not performing up to the mark. The customers are increasingly cutting off their expenses by limiting the number of purchases and visits to the stores. The economic downturn has adversely affected the businesses and other operations in US. Kroger is no different from the other companies but due to its intense marketing and customer services strategies it has tried to maintained its position even in the period of recession.
3.3 SOCIAL Kroger is continuously trying to take part in the activities to promote the culture and social benefits to the people of country. Food safety is Kroger’s top priority. They have well-established, science-based practices in place to ensure that the food items sold in the stores are prepared and handled safely. Kroger recently began a new customer notification system for certain types of recalls. Using customer loyalty database, they are able to notify customers via register receipts about recalls of products they may have purchased. They use personalized communications to the customers (Kroger Sustainability Report, 2008).

3.4 TECHNOLOGICAL Kroger continuously is in the effort to enhance its processes and technological requirements to meet the customer needs and wants. The company has invested significant amount of capital to ensure that their information system is efficient and cost effective. The company has two data centers that conduct proper research and development to...

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