Service Request Kudler Fine Foods

BSA/310

11/20/2011

Service Request

There are different benefits and consequences that come with having a Frequent Shopper Program. These next few paragraphs will assist in understanding some of the benefits and consequences. In addition, will describe some of the legal, ethical, and information security concerns.

Legal Kudler Fine Foods, being a small business has the potential to have many risks with legal issues. There is the issue of personal information; this would mean this small business would need to hire workers to keep all personal information of a customer safe. The potential loss of a customer’s personal information, whether the loss of information is internally or external there is a potential of serious crime to be committed, such as identity theft. This could become a serious threat to this small business because if identity theft occurs and it is known by the customer that the personal information was obtained from this small business. This would mean that the customer would have good ground to sue this small business. This could also lead to a loss of customers that already buy goods from this small business as well as a loss of potential customers. This could be devastating for Kudler Fine Foods because it is a small business, the legal fees and the potential money loss for being sued.

Ethical

The ethical part of Kudler Fine Food in this Frequent Shopper Program could be connected with the legal part of identity theft. The reason for this is because the release of personal information to a different type of business or company for a profit or gain can be considered ethical because a customer has a certain trust in the business in regards to personal information and if the small business releases that information to other businesses it could lead to identity theft which ethically is not right. Another ethical issue could be that a customer might not enroll into this Frequent Shopper Program for personal reasons or company police, this would mean that they would not benefit from this program and would not be encouraged to buy from Kudler Fine Foods. Information Security Information security is must in this Frequent Shopper Program, this means you need to hire more workers that know IT to be able to secure the clients personal information so it does not fall into the wrong hands, with out security there is no protection of personal information. Information Security would be a big issue to consider in the budget plan for implementing the new Frequent Shopper Program. Implementing this program would mean that the small business would have to spend more on online security then anything else.

Conclusion

The Frequent Shopper Program I would consider not to be in the best interest of a small business such as Kudler Fine Foods. The cost and legal technicalities are too great for a small business. However this program could be recommended for a lager business that has expanded out of state.

Service Request

Kudler Fine Foods is a local business that is located in different parts of San Diego County, such as La Jolla, Del Mar, and Encinitas. Kudler Fine Foods mission is to provide customers with the best in fine foods, wine, and related products that our company may offer. This store has a main focus, to maximize their profit by offering their goods at a competitor’s price. The store also would like to make a major expansion in its frequent customer department. This would mean that Kudler Fine Food would need a major expansion to obtained perfection in operational actions. As a frequent customer, Kudler Fine Foods would like to offer a rewards program to its loyal customers. This new implementation of a rewards program would increase revenue as well help track trends, this will assist Kudler Fine Foods to better assist its customers. Before this store can actually go on with its plan for expansion they must consider the cost and benefits as well as development issues.

Frequent Shopper Program

The Kudler Fine Foods Sale and Marketing Department is implementing a Frequent Shopper Program to track customer purchasing habits and trends, and to offer customers an incentive through a loyalty point programs. Starting, this program will help create, and inspire customer loyalty. Instead of offering discounts for frequent purchase with this program, it will offer airline advances or specialty foods in exchange for customer loyalty points.

With the rewards program, Kudler Fine Foods is going to be able to better track and monitor customer purchases as well as track trends in purchases. A membership identification card will be provided to the customer that will identify them by the purchases they are making. Once the customer has had a few purchases they could have sufficient points to purchase airline seating upgrades, expensive gift items, or free specialty food. Also a table of transactions could be added to the current database this could be used as a foreign key to identify the customer.

Program Goals

The main goal of this Kudler Fine Foods Frequent Shopper Program is to create customer loyalty with an incentive. This program will overtime, increase revenue, and will be modified as the program develops.

References