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Kudler Communication Plan

In: Business and Management

Submitted By cynthia44
Words 1133
Pages 5
Communication Plan--TSimmons
University of Phoenix – MKT571
December 20, 2010

Over the past 10 years computers and the Internet have become a major component in our everyday lives. This is especially true in the business environment, allowing companies to conduct business all across the world from a desk in the United States. The Internet allows for fast communication and transmission of business documents via email and companies can conduct video conferences with other office locations in a foreign country. The use of the Internet allows companies to reduce travel expenses and allows access to many individuals in the same day, thus allowing companies to be more productive. The Internet has become a useful tool for marketing a company’s products or service to a broader number of people and take advantage of the Internet’s popularity not only here in the United States but also all over the world. It is for this reason that Kudler Fine Foods has incorporate the Internet as part of their communications and marketing plan for the catering services they have opened in France and Italy.
Evaluating Factors for Marketing Communications To develop and manage an effective marketing and communications plan for France and Italy, Kudler Fine Foods will need to evaluate numerous factors. The primary challenge will be addressing the language differences between the countries; although their European cultures are similar, Kudler Fine Foods must address any cultural differences in their business and communication practices so the promotion of their products and services can be effectively delivered to each country. Using the Internet to develop a website and send and received emails will allow Kudler to effective run their new locations. A company website will allow the contents to be translated into different languages, in our case English, French, and

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