...Strategic Plan Update Strategic Planning and Implementation/STR 581 February 8, 2005 Strategic Plan Update Executive Summary Kudler Fine Food is a western United States based company, which is located in San Diego metropolitan area. It furnishes quality food products at the reasonable price and texture option of the best food product to their customers. In the year 1998, it started its functions to serve ever-growing consumers demand. The company has three stores with different departments. Its vision is to arouse its profit earning ability through capturing large market share. The company was valued for its employee fairness and high customer services. In comparison to the other competitors, the financial strength of Kudler is quite good as reflected in the forecasted Income statement and Balance sheet. The forecasted financials of the company pondered that its net revenues is showing tremendous growth. While analyzing this company, an environmental scan was necessarily to better realize the current critical situation of the company. This scanning shows internal (Strength & Weakness) and external environment (Opportunities & Threats), which reflects that despite of the number of threats faced by the company; Kudler Fine Foods efficiently asserts a comparatively strong position in the global marketplace through maintaining its apparent growth. Company’s Background In San Diego metropolitan area, Kudler Fine Foods...
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...Kudler Foods The change in technology creates business opportunities in every market. Technology can change the ways businesses measure competition and behavior. Technology also allows businesses to conduct every day processes. To maintain the Kudler Fine Foods mission and the growth of the company, Kathy Kudler and her management team have to keep up with current market trends and technology to sustain their place in the upscale specialty food market. This text will provide an assessment of how changes in technology have created business opportunities for Kathy Kudler and Kudler Fine Foods, give an analysis of the generic strategy Kudler Fine Foods, and provide an analysis of how the management can continuously scan the grocer industry for ideas to update its strategy. Technology and business opportunities For most businesses seeking expansion, information technologies are a key element to consider when refining operations and enhancing customer service. According to Turban and Potter (2001), Strategic Information Systems can strengthen competitive advantages. For example, British Airways implemented customer service online and self-checking at the airports. Though the reorganization of the stores and operations, the company can increase its operating efficiency and cost management. To gain a competitive advantage in the upscale specialty food market, Kathy Kudler and her management team decided to start with a basic site and add electronic commerce capabilities...
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...Kudler Fine Foods problem statement Abstract The topic being researched is how Kudler Fine Foods can improve the success ofthe business by preparing for possible competition, and streamlining expansionprocedures. The sources used are the Kudler Fine Foods Strategic Plan, and TheUniversity of Phoenix online databases. Findings suggest that implementing aresearch and market analysis plan, as well as an effective risk management planwill ensure successful expansion and growth of Kudler Fine Foods. A riskmanagement plan and market analysis of new locations, will allow Kudler toacknowledge potential problems and pre pare for them. The following is a problemstatement explaining what is currently wrong with Kudlers plans on expansion,and how they can improve these plans. IntroductionAfter reviewing the strategic plan for Kudlers Fine Foods it is obvious thereare several issues that will stunt the growth and success of the organization.The company is suffering from a lack of management and poor organizationplanning. The issues that will be discussed are the poorly developed expansionand growth plans, and the lack of risk management in preparation of a competitorentering the market. Problem StatementThe management at Kudler Fine Foods is planning on opening a new location whenall of the current locations are not successful, and the company has not done aproper analysis of the need for their services in the area. Also Kudler is notprepa...
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...Strategic Quality Management Lyndsey Chacon University of Phoenix MGT/449 Jeffery Messinger October 11, 2009 Strategic Quality Management Quality is vitally important to any company when creating and implementing a new quality plan for a new product or service. Quality can be described as the maker or breaker for almost all business. After all customers focus more on quality and customer service more than anything else including price. In this paper, I will discuss Kudler’s quality strategies and strategic plan as well as identify and examine the process of improvement. Furthermore I will also talk about Kudler’s tools and techniques along with the significance of competitive intelligence as it relates to their organization. The History of the Company Kudler Fine Foods is an upscale specialty food store founded by Kathy Kudler in June 1998. The business offers their customers a wide selection of both imported and domestic products from bakery, meat and seafood, to produce, cheese and dairy products, not to mention their extensive assortment of wines. Presently, Kudler Fine Foods has store locations in La Jolla, Del Mar, and Encinitas, California. “Kudler’s mission is to provide their customers with the finest selected foodstuff, wines, and related needs in an unparalleled consumer environment” (Apollo Group 2008). A few years after opening, Kudler Fine Foods quickly began to experience substantial growth. Therefore...
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...establish a successful business in a competitive market, a company must have an effective marketing team. The marketing segment of an organization is responsible for development and execution of a strategic business plan for future business opportunities. A constant essential in the appropriate development of a marketing strategy is marketing research. Kudler Fine Foods is an organization successful in the gourmet grocery industry in California however there are some marketing research needs that can enhance the success of the business. To fully understand the needs of Kudler Fine Foods marketing needs, it is essential to understand the importance of marketing research and competitive intelligence analysis in developing Kudler Fine Foods marketing strategy and tactics as well as identifying areas where additional market research is needed that may aid in the development of strategic planning for the organization. Understanding each element is crucial to provide a concise evaluation of the marketing needs for Kudler Fine Foods. Marketing research is the ability to identify customer needs and evaluate a company's success in satisfying those needs (Perreault, Cannon, & McCarthy, 2011). The business study incorporated in marketing research allows companies to build a strategic business plan, implement a new product or service as well as improve upon current products, and it also provides support to venture into new industry markets. Marketing research finds the characteristics...
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...Kudler Fine Foods Thomas Gilbert MKT 421 May 8, 2012 L. Denise Lozano Abstract This paper is a discussion of Kudler Fine Foods and the importance of marketing research in relation to the organizations marketing strategy and tactics. The paper will identify areas where additional market research is needed, and analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods’ marketing strategy and tactics. Kudler Fine Foods Kudler Fine Foods is located in San Diego, and is a local upscale specialty food store. Kudler provides products and services at three locations (La Jolla, Del Mar, and Encinitas). These stores are located in fashionable shopping outlets with the stores occupying about 8,000 square feet of sales space. Kudler offers a variety of domestic and imported products at each location. Product variety includes: Baker and Pastry Products, Fresh Produce, Fresh Meat and Seafood, Condiments and Packaged Foods, and Cheese and Specialty Dairy Products. Kathy Kudler is the founder of Kudler Fine Foods. Kathy opened her first store in 1998 and was followed by two additional store openings in 2000 and 2003 (University of Phoenix, 2011). Strategic Objective Kudler Fine Foods strategic objective is to increase loyalty and profitability of their consumer. The objective is to be achieved through three initiatives. These initiatives include: expanded services, a frequent shopper program, and increased efficiency....
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...Head: KUDLER STRATEGY Week 6 Kudler Strategy Yong Zhou University of Phoenix/ MBA Program STR/581 Strategic Planning & Implementation Professor Doug Gilbert August 11, 2009 Executive Summary Kathy Kudler is the creator of Kudler Fine Foods. Kathy’s primary goal in establishing KFF was to create a retail store that provides a selection of gourmet foods in order to meet the needs of the typical person all within one store. A wide variety of foods are offered at Kudler Fine Foods. The many different departments include gourmet baked goods, dairy, cheese, wine, organic and non organic produce sections, fresh meats, and seafood. Furthermore, the three different retail locations will offer cooking classes in addition to monthly cheese and wine customer appreciation classes. Some of these services will be expanded into the private residence sector. Adding to their list of offered services, KFF has just added a new catering service in an attempt to attract new customers as well as increasing revenue from their existing customer base. There have been some recent operational changes at Kudler that will be advantageous to the success of their stores. Kudler is able to increase their profitability by using operational strategies such as establishing contracts with local producers of organic produce, creating a purchasing department, and through the use of marketing tools. The right strategies will keep Kudler Fine...
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...Individual Assignment: Create a Problem Statement on Kudler Fine Foods Introduction This paper examines Kudler Fine Foods’ marketing plan, identifying and defining issues existing in Kudler’s current marketing strategies and tactics. Ultimately this paper will identify where the company needs to carry out additional research and what is needed to make a clearer and more effective marketing plan. Kudler Fine Foods Kudler Fine Foods, an upscale specialty food store, was founded by Kathy Kudler in 1998 (Kudler Fine Foods, 2005). The three stores, located in the metropolitan area of San Diego, offer a large variety of domestic and imported products, aimed predominantly at a non-price sensitive customer base, prepared to pay more for quality and added value. The company has been quite profitable since its starts, however to continue its growth process Kudler Fine Foods needs to understand the importance of marketing research and formal marketing planning; establishing quantifiable objectives, specific strategies and detailed tactics to follow. Defining Problems at Kudler Fine Foods Lack of marketing information After having analyzed both the 2003 strategic plan and the company’s sales and marketing plan for 2007 on their intranet site, it is evident that there is lack of marketing information. Findings posted on the company’s site arouse suspicion that their strategies are essentially based on broad assumptions rather than facts. Good decisions need to be based...
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...Kudler Fine Foods-Strategy Brian R. Duncan University of Phoenix MBA-502 July 27, 2008 “Strategic competitiveness can be attained only when the firm’s selected structure is congruent with its formulated strategy” (Gomez-Mejia et al., Chapter 7, pg 28). Kudler Fine Foods continues to manifest growth based on Mrs. Kudler’s original vision of a one stop gourmet food store. Having direct control over hiring, ordering and customer service, she has built the company into an expanding entity. The following is a discussion of strategy implementation, technology and opportunities, strategic recommendations and external forces to be aware of. Most growing companies have used information technologies (IT) to enhance operations and improve customer service. Mrs. Kudler has plans to add to the inventory and ordering automation by introducing new e-commerce capabilities and an online catering link (Kudler Fine Foods Portal, Strategic Plan, pgs 15-16). Strategic Information Systems have the ability to amplify strengths into potential sustainable competitive advantage. For example, British Airways implemented customer service online and self checking at the airports. Though the restructuring effected employee morale due to job loss, the company increased in efficiency and cost leadership. Mrs. Kudler is known for her kindness and generosity to employees, so the company will only prosper with new IT applications. Two main approaches...
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...Kudler Fine Foods-Strategy University of Phoenix MBA-502 July 27, 2008 “Strategic competitiveness can be attained only when the firm’s selected structure is congruent with its formulated strategy” (Gomez-Mejia et al., Chapter 7, pg 28). Kudler Fine Foods continues to manifest growth based on Mrs. Kudler’s original vision of a one stop gourmet food store. Having direct control over hiring, ordering and customer service, she has built the company into an expanding entity. The following is a discussion of strategy implementation, technology and opportunities, strategic recommendations and external forces to be aware of. Most growing companies have used information technologies (IT) to enhance operations and improve customer service. Mrs. Kudler has plans to add to the inventory and ordering automation by introducing new e-commerce capabilities and an online catering link (Kudler Fine Foods Portal, Strategic Plan, pgs 15-16). Strategic Information Systems have the ability to amplify strengths into potential sustainable competitive advantage. For example, British Airways implemented customer service online and self checking at the airports. Though the restructuring effected employee morale due to job loss, the company increased in efficiency and cost leadership. Mrs. Kudler is known for her kindness and generosity to employees, so the company will only prosper with new IT applications. Two main approaches of Strategic...
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...Kudler Fine Foods- Strategy Sabrina L. Cox University of Phoenix MMPBL-502 Nema Hussein June 25, 2011 Kudler Fine Foods- Strategy Over the last 5 weeks, Kudler Fine Foods has made some decisions in expansion and, and the life of the business. As the life of the business is identified as the overview of management, the organizational behavior, operations management, marketing and regulatory environment, and now to review the strategy of Kudler . As an organization, Kudler has made some important steps to the success of the business, and doing so there has to be a strategic plan that will continue to build on the success of Kudler. Kathy Kudler has been the lead in all aspects of Kudlers success in offering the one stop shop scenario. The quality of products and services along with superior customer service is how the organization is successful. As a specialty store, the identified area of opportunity is continued growth. Kudler has started to provide organic produce, by partnering with local growers, and with the current offering of specialty items such as cheese, wine and meats. Being able to meet the need of the customer has proven to be a successful strategy for the business. The customer loyalty program and frequent shopper programs have served the business and customer extremely well and in order to enhance Kudler current desire to expand, a strategy will have to be implemented. Being able to assess how the change in technology for Kudler in creating business...
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...Running head: KUDLER FINE FOODS ANALYSIS Kudler Fine Foods Analysis Stefanie Villalobos University of Phoenix Management MGT 521 James Richey February 26, 2009 Kudler Fine Foods Analysis DESCRIBE THE SITUATION According to Kudler Fine Foods 2003 strategic plan the company has the opportunity for growth but needs to use all its available resources. Kudler Fine Foods is a gourmet grocery store with the finest meats, produce, cheeses, and wines. Kathy Kudler, the owner, stated that the Del Mar location, as well as the Encinitas location is not doing as well as the original La Jolla location (Kudler, 2003). All three locations were opened using the same business model as the La Jolla location (Kudler). Although this business model did extremely well for the La Jolla location it has not been as effective for the Del Mar and Encinitas locations. Kathy intends to open a new Kudler Fine Foods location in Carlsbad, CA area and consolidate the Del Mar location into the Carlsbad location. FRAME THE RIGHT PROBLEM In order to rise above the competition and maintain its market status, Kudler Fine Foods needs to increase their marketing efforts. Kudler Fine Foods should expand its marketing efforts into more broad mediums including:, radio, newspaper, fliers, and billboard. DESCRIBE THE END-STATE GOALS Kudler Fine Foods would like to continue to grow and perhaps be purchased by a larger retailer in the future (Kudler, 2003). By increasing...
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...Kudler Fine Foods-Strategy University of Phoenix MBA-502 “Strategic competitiveness can be attained only when the firm’s selected structure is congruent with its formulated strategy” (Gomez-Mejia et al., Chapter 7, pg 28). Kudler Fine Foods continues to manifest growth based on Mrs. Kudler’s original vision of a one stop gourmet food store. Having direct control over hiring, ordering and customer service, she has built the company into an expanding entity. The following is a discussion of strategy implementation, technology and opportunities, strategic recommendations and external forces to be aware of. Most growing companies have used information technologies (IT) to enhance operations and improve customer service. Mrs. Kudler has plans to add to the inventory and ordering automation by introducing new e-commerce capabilities and an online catering link (Kudler Fine Foods Portal, Strategic Plan, pgs 15-16). Strategic Information Systems have the ability to amplify strengths into potential sustainable competitive advantage. For example, British Airways implemented customer service online and self checking at the airports. Though the restructuring effected employee morale due to job loss, the company increased in efficiency and cost leadership. Mrs. Kudler is known for her kindness and generosity to employees, so the company will only prosper with new IT applications. Two main approaches of Strategic Information Systems are mostly used:...
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...Kudler Fine Foods Strategic Plan Executive Summary The management team of KFF have undertaken a goal of developing a new strategic plan to capture the new direction of the company. The strategic plan will include a new mission statement, a new vision statement, and a new value statement. One of the steps to be taken to redefine the direction of the company is to perform an environmental scan. An internal and an external environmental scan will be performed to understand the important information necessary to move the company in the correct direction. For a project as large and important as redefining the company direction, tools will be used to organize the endeavor. These tools will include a Work Breakdown Structure (WBS) and a Gantt chart to organize and plan the new strategy to be implemented. One part of the plan will focus on people and include training and recruiting qualified personnel. Another step will focus on process improvements, and this step will contain market development, concentric diversification, and channel control. The last step will contain products, and this step will focus on technology and product analysis. The implementation plan will define the goals and schedule each of the parts of the work breakdown structure. Another important step in the new strategic plan will be understanding the financial implications of the plan, including the risks and rewards. A detailed risk management plan to include environmental disasters must...
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...Research Paper for Kudler Fine Foods Kathy Kudler would relieve her stress by using gourmet cooking. In the journey of finding the ingredients she learned she needed to travel to different locations. Kathy chooses to open her own area of expertise, a convenient food store to purchase products needed for gourmet cooking all in one place and at a reasonable price. In this paper will identify areas in which there is need for additional research and analyze the importance of competitive information and analysis in regard to the development of Kudler Fine Food’s marketing plan and tactics. According to Kudler fine Food’s Vision Statement,(Strategic Plan, 2003 “p1”) “Kudler Fine Foods will be the premiere gourmet grocery store for those savvy shoppers who are searching for the finest meats, produce, cheeses, and wines” Kudler Fine Foods strives to provide its customers with the freshest baked goods, produce, meats, seafood, cheese, specialty dairy products, and wines. Kathy Kudlers goal is to be the specialty food store gourmet cooks look to when shopping for the ingredients for their culinary creations. The opening of her first store in 1998 proved to be an immediate success. Kathy has opened two other locations since. A prominent goal of marketing research is the identification and definition of marketing problems and opportunities. This goal also includes the improvement and development of marketing actions. Kudler Fine Foods performed a SWOT Analysis to identify its strengths...
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