...Marketing Research for Kudler Fine Foods Joyce Liupaogo MKT/421 - Marketing April 9, 2012 Gregory Rankin Marketing Research for Kudler Fine Foods Marketing research is a type of business study that gathers records and analyzes data about consumers, competitors and the market. Marketing research can help create a business plan, launch a new product or service, expand into new markets, or fine tune existing products and services. Businesses use market research to configure which parts of the population will purchase their products based on variables such as age, gender, location and income level. “Marketing research finds the characteristics of target markets and plays an important part in an organization’s strategy of expansion (Kotler & Keller, 2012).” Kudler Fine Foods is an upscale specialty food store. Its mission is to provide customers the finest in selected foodstuffs, wines, and related needs in an unparallel consumer environment. “Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers (Apollo Group Inc., 2011).” Marketing research is important to Kudler Fine Foods since they are expanding their services. Marketing research will help develop a plan for Kudler Fine Foods’ expansion and help them identify their strengths and weaknesses. In addition,...
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...Kudler Fine Foods Thomas Wolfe, John McDuffie, Lindsey Laumand MKT/571 November 8, 2012 Vanessa Easter Kudler Fine Foods San Diego is known for its nice weather; relax atmosphere, and great amusement parks that attracts millions of tourist each year. Kudler Fine Foods is also known in San Diego for its gourmet items such as: bakery, produce, meats and seafood, and cheese and dairy and wine. Kudler strives to provide their customers with the finest and freshest products that are available in the market. Kudler Fine Food was founded by Kathy Kudler in June of 1998 (The website of Kudler Fine Foods (2012). Katy’s desire of offering customers with one stop shop and fresh ingredients became a reality with the opening of the first store in La Jolla California an upscale seaside community located just north of San Diego. The La Jolla store was an overnight success for Kudler,. Kudler open a second store in Del Mar California a beach town that is located in San Diego. Kudler latest store was open in 2003 in Encinitas California a costal beach town that is located in the costal are of San Diego. Success for business owners does not come without a market plan. Kudler recognized a need for the communities of La Jolla, Del Mar, and Encinitas and was able to deliverable products to the communities that meet their needs. Kudler understanding of a market analysis aids Kudler Fine Foods in expanding to 3 stores in five years. A market analysis is usually followed by a market...
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...Kudler Foods The change in technology creates business opportunities in every market. Technology can change the ways businesses measure competition and behavior. Technology also allows businesses to conduct every day processes. To maintain the Kudler Fine Foods mission and the growth of the company, Kathy Kudler and her management team have to keep up with current market trends and technology to sustain their place in the upscale specialty food market. This text will provide an assessment of how changes in technology have created business opportunities for Kathy Kudler and Kudler Fine Foods, give an analysis of the generic strategy Kudler Fine Foods, and provide an analysis of how the management can continuously scan the grocer industry for ideas to update its strategy. Technology and business opportunities For most businesses seeking expansion, information technologies are a key element to consider when refining operations and enhancing customer service. According to Turban and Potter (2001), Strategic Information Systems can strengthen competitive advantages. For example, British Airways implemented customer service online and self-checking at the airports. Though the reorganization of the stores and operations, the company can increase its operating efficiency and cost management. To gain a competitive advantage in the upscale specialty food market, Kathy Kudler and her management team decided to start with a basic site and add electronic commerce capabilities...
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...Marketing Research Analysis James Freeman MKT 421 Henry Tran March 1, 2014 Marketing Research Analysis: Kudler Fine Foods Kathy Kudler has a passion for cooking and gourmet food, and so she started Kudler Fine Foods in 1988. She has successfully opened three locations for her store, in La Jolla, Del Mar, and Encinitas. Kudler Fine Foods sells gourmet-quality foods, like baked goods, seafoods and meats, fresh produce, cheese and other dairy products, and fine wine. They are achieving a great deal of success, and they will likely be able to expand. Kathy wants her business bigger, and now she is looking for the right place to put her new shop. Kudler Fine Foods says that their mission is to “provide their customers with the finest selected foodstuff, wines, and related needs in an unparalleled consumer environment (University of Phoenix, 2008).” Market research will help Kathy find the right marketing strategy to help her business do even better. Importance of Marketing Research Like Kathy, people who start businesses “need information in order to produce products and services that create value in the mind of the customer (Internet Center for Management and Business Administration, 2010).” Market research considers the business, their competitors, and their customers. Before they expand, Kudler Fine Foods needs to do market research to be sure that they have all of...
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...Product Launch Plan Kudler Fine Foods stores are approximately 8,000 square feet of retail space, which carries the very best domestic and imported fare at every location (Kudler Fine Foods, 2013). Kudler Fine Foods offers the finest selection of bakery and pastry products, fresh produce, fresh meats and seafood, condiments and packaged foods, and cheese and specialty dairy products (Kudler Fine Foods, 2013). Kudler Fine Foods is creating a product launch plan to open two new stores in two different countries. Kudler Fine Foods is planning to opening new businesses in St. Lucas and Australia. Creating a product launch plan several things need to be kept in mind. First set of topics to identify would be the product description, product positioning, targeting, and market needs. The second set of topics would be market potential and growth, company SWOT analysis for both countries, the competition, marketing objectives, marketing strategy, and pricing. The third set of topics would be marketing communication (including public relations), distribution strategy for both domestic and international market entry, financial information, and marketing research conducted for the plan. Product Description Kudler Fine Foods is recognized worldwide as simply the leader of producing quality gourmet foods. More companies are competing with and striving to be like the Kudler Fine Foods daily. Kudler Fine Foods brings a new experience to areas he or she will not be able to purchase at a local...
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...IntroductionKudler Fine Foods is a premiere gourmet grocery store for shoppers who are searching for the finest bakery products, meats, produce, cheese and dairy, as well domestic and imported wines. Kudler Fine Foods has experienced significant growth and is currently focused on expanding the services, improving the efficiency of its operations, and increasing the consumer purchase cycle. (Kudler Fine Foods) Kudler Fine Foods continues to grow and gain popularity. With their current growth, Kudler Fine Foods is ready to develop changes to increase revenue and lower costs. This paper will justify the importance of research to the marketing strategy and tactics of Kudler Fine Foods. This paper will also cover competitive intelligence and analysis and explain how it plays an important role in the development of the marketing strategy and tactics. In addition, if Kudler Fine Foods needs any additional areas of research, this paper will identify those as well. Marketing ResearchMarketing research is a type of business study that gathers records and analyzes data about consumers, competitors and the market. Marketing research can help create a business plan, launch a new product or service, expand into new markets, fine tune existing products and services. Businesses use market research to configure which parts of the population will purchase their products based on variables such as age, gender, location and income level. Marketing research finds the characteristics of target markets...
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...Definition of Marketing MKT/421 Marketing Research Analysis: Kudler Fine Foods Kathy Kudler started Kudler Fine Foods in 1988 because she had a passion for cooking and gourmet foods. Kathy Kudler has three locations, they are in La Jolla, Del Mar, and Encinitas, the stores have all been successful. Kudler Fine Foods stores sell gourmet and quality foods, they sell baked goods, meats, seafood, fresh produce, dairy products, and a variety of fine wines. With their great deal of success they will likely be able to expand to new locations in the future. Kudler Fine Foods mission is to “provide their customers with the finest selected foodstuff, wines, and related needs in an unparalleled consumer environment (University of Phoenix, 2008).” Marketing research will aid in helping her find the right marketing strategy to help the business in the future. Importance of Marketing Research People who start businesses “need information in order to produce products and services that create value in the mind of the customer (Internet Center for Management and Business Administration, 2010).” Market research considers the business, competitors, and customers. Kudler Fine Foods needs to do market research to ensure they have all of the information about their competition and target market. When market research is done correctly, businesses minimize their risk. There is five steps involved in Marketing research. The first step is to define the problem, analyze...
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...Running head: KUDLER FINE FOODS ANALYSIS Kudler Fine Foods Analysis Stefanie Villalobos University of Phoenix Management MGT 521 James Richey February 26, 2009 Kudler Fine Foods Analysis DESCRIBE THE SITUATION According to Kudler Fine Foods 2003 strategic plan the company has the opportunity for growth but needs to use all its available resources. Kudler Fine Foods is a gourmet grocery store with the finest meats, produce, cheeses, and wines. Kathy Kudler, the owner, stated that the Del Mar location, as well as the Encinitas location is not doing as well as the original La Jolla location (Kudler, 2003). All three locations were opened using the same business model as the La Jolla location (Kudler). Although this business model did extremely well for the La Jolla location it has not been as effective for the Del Mar and Encinitas locations. Kathy intends to open a new Kudler Fine Foods location in Carlsbad, CA area and consolidate the Del Mar location into the Carlsbad location. FRAME THE RIGHT PROBLEM In order to rise above the competition and maintain its market status, Kudler Fine Foods needs to increase their marketing efforts. Kudler Fine Foods should expand its marketing efforts into more broad mediums including:, radio, newspaper, fliers, and billboard. DESCRIBE THE END-STATE GOALS Kudler Fine Foods would like to continue to grow and perhaps be purchased by a larger retailer in the future (Kudler, 2003). By increasing...
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...In this paper the student will endeavor to provide information to why marketing research is important to continued development, growth, and long-term sustainability for Kudler Fine Foods. Marketing strategy and tactics will be discussed. Additional market research that is needed to move Kudler Fine Food’s forward identified. The role that competitive intelligence plays in the development of the Kudler Fine Food’s brought forth for the reader’s information. It is hoped that at the conclusion of this paper a convincing argument for additional marketing resources will be established. Importance The importance of marketing cannot be understated, epically for a small businesslike Kudler Fine Foods. Marketing is the process of getting the “word” out. For a business to continue to produce revenue it is essential that the company get their message out to the community. By getting the message out companies can establish want, and need for the products or services they offer. Creative use of carefully manages marketing strategies can permute company awareness in the local community as well as globally. If the company is unable to get the “word” out there is little hope for continues success. Marketing can also help a company to seek out new and potential customers to help increase bottom line. Profits by Marketing Once a company establishes a successful marketing strategy the potential for increased sales is limitless. There are often times that an add, on a television spot or...
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...information explains the importance of marketing research to Kudler Fine Foods. They will determine the best location to open a new store to add to the three already successful stores. It will cover the marketing strategy and tactics that will best benefit the company. This is determined from the advice found from Mark Vitale, PhD, William D. Perrault and the author. The author believes that following the five steps of market research, utilizing competitive intelligence and analysis, and determining consumers’ needs and desires through research, conversation, and a survey will allow continued success for Kudler Fine Foods. An expansion is inevitable as is success when following the allowed guidelines of marketing research and analysis. Introduction Kathy Kudler, the founder of Kudler Fine Foods, loved to cook gourmet foods as a way of relieving the stress from her position with a defense contractor. When shopping for ingredients to prepare her gourmet fare, she realized a business opportunity for which she had been searching (Apollo Group, 2011). Kathy went to work developing a business plan and obtaining financing. The first Kudler Fine Food Store opened in La Jolla on June 18, 1998. The store caught on quickly, and a second store was opened in Del Mar in 2000 and still another in Encinitas, in 2003. Kudler Fine Foods offers quality gourmet foods like bakery products, meat, seafood, produce, cheese, dairy, and fine wines (Apollo Group, 2011). With the proven success of...
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...Research Analysis MKT/421 March, 13th, 2013 Julio Nunez Marketing Research Analysis: Kudler Fine Foods In marketing we learn the various variables that companies use to market and strategize products or a message to a large base of individuals. The difference between selling a product and advertising a product is the amount of research that goes into determining who will buy the product. The most unique component about marketing is the target demographics such as age groups, gender, culture, ethnicity, and various other target audiences are the areas a marketing strategy would have to consider to be effective. With Kudler Fine foods you come to found that you have an organization that has adopted a simple motto, which has reflected in its overall success, which is “Provide their customers with the finest selected foodstuff, wines, and related needs in an unparalleled consumer environment” (University of Phoenix, 2008). As we have seen the Kudler Fine Food organization has branch into a three location in the California area. With a successful marketing strategy the Kudler Fine Food business with see a substantial increase in its business and expansion to more individuals informed of their business or products...
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...Kudler Fine Foods is a foods specialty store located in the greater San Diego area. The business was founded by Kathy Kudler with the intention of providing gourmet style preparation of meals for the everyday consumer. After opening the first store in La Jolla, Kudler has stood up two additional stores and is growing its loyal customer base. The original business plan developed by Kathy Kudler is built around expansion into marketable areas. The intent for the business is not simply focused on physical properties of business growth, but also information and knowledge properties relevant to marketing and customer mobility needs (Kudler Fine Foods, 2011). Since its inception Kudler Fine foods has outsourced its information technology needs through the use of Service Requests and Contracting of solution-oriented professionals. Some of the requests made by Kudler Fine Foods include Internet and ecommerce capabilities, a database for customer resources, a database for inventory tracking, another database for the accounting department, Hardware and software upgrades, and analysis concluding with upgrades of the company network capabilities. Team A is prepared to analyze the business practices of Kudler Fine Foods and assist in a Small to Medium Business (SMB) solution that will propel Kudler Fine Foods into a focused and efficient means of growth through the embrace of new technologies. Problem Definition Kudler Fine Foods currently uses legacy Window based systems in its three...
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...Differentiating Between Market Structures ECO/365 March 12, 2014 Differentiating Between Market Structures Kudler Fine Foods is a high end gourmet market for shoppers with discriminating tastes and who are searching for only the highest quality meats, cheeses and dairy, bakery products as well as a fine selection of domestic and imported wines. Kudler Fine Foods has experienced substantial growth and has set its sights on the expansion of the services it provides in an effort to improve efficiency of its daily operations with the ultimate goal of boosting consumer purchasing. With the company’s current growth, Kudler Fine Foods is committed to implement changes to increase revenue and to cut costs. This paper will highlight the importance of research to the marketing strategy and the direction in which Kudler Fine Foods heads; additionally this paper will cover competitive intelligence and analysis in order to explain the role it plays in the development of marketing strategies and tactics. Finally, should Kudler Fine Foods require additional areas of research; this paper will point out those areas as well. First a brief description of market research; Marketing research is a study of a particular type of business that compiles information and analyzes data about consumers, competitors and the market being researched. Marketing research can be used to create a business plan, launch a new product, expand or enter into new markets, or make adjustments to existing services and or...
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...Individual Assignment: Create a Problem Statement on Kudler Fine Foods Introduction This paper examines Kudler Fine Foods’ marketing plan, identifying and defining issues existing in Kudler’s current marketing strategies and tactics. Ultimately this paper will identify where the company needs to carry out additional research and what is needed to make a clearer and more effective marketing plan. Kudler Fine Foods Kudler Fine Foods, an upscale specialty food store, was founded by Kathy Kudler in 1998 (Kudler Fine Foods, 2005). The three stores, located in the metropolitan area of San Diego, offer a large variety of domestic and imported products, aimed predominantly at a non-price sensitive customer base, prepared to pay more for quality and added value. The company has been quite profitable since its starts, however to continue its growth process Kudler Fine Foods needs to understand the importance of marketing research and formal marketing planning; establishing quantifiable objectives, specific strategies and detailed tactics to follow. Defining Problems at Kudler Fine Foods Lack of marketing information After having analyzed both the 2003 strategic plan and the company’s sales and marketing plan for 2007 on their intranet site, it is evident that there is lack of marketing information. Findings posted on the company’s site arouse suspicion that their strategies are essentially based on broad assumptions rather than facts. Good decisions need to be based...
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...Kudler Fine Foods and Wine Company Merger Troy T FIN 370 March 19th, 2014 Kudler Fine Foods and Wine Company Merger Since 1998, Kudler Fine Foods has proudly served residents of Southern California with the highest quality of meats, produce, cheeses, and other fine food products. The Kudler grocery store brand is well known for the quality of their products, the deliverance of exceptional customer service, and their philanthropic efforts within the San Diego community. Additionally, the increase in Kudler Fine Foods' popularity stems from the fact that they offer their shoppers locally grown products, further supporting the region's economy. In recent boardroom discussions, the leadership team at Kudler Fine Foods has expressed their desire to expand the business to other regions, increase exposure in sub-markets and ultimately, obtaining revenue growth. After months of deliberation, the executive team has decided to expand their operations by merging with their former competitor Macy's Market. Prior to finalizing their merger, Kudler's Fine Foods explored numerous options for their expansion. They contemplated offering an IPO and an acquisition, before finally deciding on a merger with Macy's Market. The Macy's Market organization can offer financial stability while Kudler's Fine Foods has the reputation in the community. Furthermore, the leadership team at Kudler conducted a detailed SWOT analysis on the potential effects of such a merger. Operating as one organization...
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