Premium Essay

Kudler Fine Foods’ E-Commerce Analysis Paper

In: Computers and Technology

Submitted By jdlake25
Words 3156
Pages 13
Kudler Fine Foods’ E-Commerce Analysis Paper
Kudler Fine Foods wants to improve the functionality of their current website to be more competitive. We, Learning Team B, are assigned to this task; implementing e-commerce functionality to Kudler’s website, allowing the company to become more competitive. As part of this task, we will discuss and analyze how we will integrate online shopping cart functionality to Kudler’s site and how to optimize their site for search engines. We will also discuss the steps that where taken, challenges and obstacles that arose, changes and improvements that we made as we improved the functionality of Kudler’s website. In order to accomplish this task, we split the assignment into seven subtasks or areas of concentration. These seven subtasks are as follows: Identify basic XHTML tags and attributes used in your prototype; Compare how different web browsers display our prototype, what differences we noticed in the web browsers and what caused them; Describe how Cascading Style Sheets (CSS) were used to format the site’s web content; Explain how JavaScript® arrays, loops, and conditional statements were used in our prototype; Identify professional web development standards we used in the development of the prototype; Explain how Metadata might promote this website; and Identify the process we will use to publish, maintain, and redesign this website.
As we began to improve Kudler’s website, we started with the development of a prototype and following our seven subtasks, brought us to identifying basic XHTML tags and attributes within the prototype. In this prototype, there are several different types of simple XHTML (Extensible Hyper Text Markup Language) tags and attributes being used. While learning XHTML, we discovered that these tags are similar to HTML and found that it was as simple as understanding HTML. Tags, simply put,...

Similar Documents

Premium Essay

Kudler Fine Foods Service Request Sr-Kf-013

...Learning Team C Week Five Assignment Score Sheet TEAM This is a very good attempt at putting together a system concept for the Kudler Fine Food project. You presented a clear definition of what the Kudler Fine Food Frequent Shopper project was to look like. However, there are some areas that you need to reconsider. I enjoyed reading your paper. General comments: See my comments in your paper. You need to do a thorough review of grammar and spelling. - Grammar, spelling, and/or sentence structure errors detracted from this write up. See my comments in the paper. You need to do a better job at proofing your work for grammar and spelling errors. Take advantage of the Center for Writing Excellence tools. This paper had several APA Style errors. I have indicated in red on this score sheet those sections that did not earn maximum points. I have included my comments in your paper.  A commented copy of your paper follows these comments and the scoring matrix. Comments in red text or highlighted in green are deficient. Disregard comments highlighted in yellow – my marking used for grading or gray – information I copied from a different area of your paper. Let me know if you have any questions. Disregard highlights in yellow. I use these to track through your papers.   |Subject |Points |Points Earned | | ...

Words: 5738 - Pages: 23

Premium Essay

Kudler Fine Foods Frequent Shopper Program

...Kudler Fine Foods Frequent Shopper Program Kudler Fine Foods is an upscale store which specializes in the highest quality specialty food items both imported and domestic. There are three stores in the San Diego area, they are in La Jolla, Del Mar and Encinitas. The departments within each store are: • Fresh Bakery and Pastries • Fresh Produce • Fresh Meat and seafood • Condiments and packaged Foods • Cheeses and Specialty Dairy Products The founder and owner Kathy Kudler put in a service request to develop a system that tracks customer purchases. This system will award loyalty points in a frequent shopper program. Before they implement the program Kudler Fine Foods will need to research several business considerations to ensure they keep their customer’s information safe and secure. These considerations include legal, security and ethical implications. In this paper I will detail the legal, security and ethical considerations of e-commerce. The paper will also detail a point-of-sale system that will be used to track Kudler’s customer’s purchases and award points. In conclusion a description of the financial analysis that will show why the expenditure or this program is justified for use at Kudler Fine Foods. Frequent Shopper Program Kudler Fine Foods would like to develop a frequent shopper program. A program such as this will track a customer’s purchases at the point of sale and reward them with points. The customer can use accumulated points to be redeemed later......

Words: 1502 - Pages: 7

Premium Essay

Kudler Fine Foods Operations Focus

...Kudler Fine Foods Operations Focus This paper will define how Kudler Fine Foods can benefit from Internet purchasing and how this new system and process will be implemented. This paper begins by analyzing Kudler’s current purchasing processes and systems and makes recommendations to systems and processes that Kudler could use to improve their current processes. Incorporating an Internet-based purchasing system would add convenience and provide Kudler with sustaining a robust customer and supplier relationship. Currently Kudler has no purchasing department in any of their locations but standard purchasing procedures have been implemented. Currently each department manager in each location determines requirements for the items his or her department sells. These managers place purchase orders directly with suppliers using standard purchase order forms in each location. Departmental managers have the responsibility to obtain the best price, quality, and delivery possible. Managers also receive and verify the orders to decipher if they received the correct items and quantities that arrived in undamaged condition. Items are documented on an order received form and forwarded to accounting in order for the invoices on the items to be paid (Kudler Fine Foods website, 2011). The department managers at each location must check with their counterparts in other locations on the pricing, quality, and delivery of the merchandise they order. Managers are also encouraged to combine......

Words: 869 - Pages: 4

Premium Essay

Kudler Fine Foods

...Basa KFF Kudler Foods Team D BSA/375 7/29/2012 Anastasia Jakubow Kudler Foods and CofO Kudler Fine Foods are located in different parts of California and is a popular store in those areas. Kudler like other business want to produce quality products at a lower price than their competitors in order to maximize their profit. Kudler Fine Foods wants to move into the e-commerce business in order to expand their business and in turn attract more online business and increase their profit margin. This is why they established a Frequent Shopper Program. This paper will describe the Kudler Frequent Shopper Program. Frequent shopper programs are getting introduced more and more in to the retail industry so they can reward their loyal customers. Some business such as Kudler also introduces this type of program so they can spark up their e-commerce retail as well. The frequent shopper has several steps involved in the program. It includes the in store shopper as well as the e-commerce shopper. The company needs to make a history of online shopping, point of sale system, provide discount on frequent shoppers, and modify the communication between POS systems. The frequent shopper program also has several considerations so it is important to consider the ethical, legal, and security concerns. There are many ethical considerations of a frequent shopper program. For example, customer safety is the important ethical consideration in e-commerce......

Words: 886 - Pages: 4

Premium Essay

System Integrity and Validation

...Over the past several weeks I have had the opportunity to study Kudler Fine Foods operations. This has included their financials, inventory, payroll, and human resources. The attached brief explores audit productivity software used by Kudler’s audit firm and how it can help Kudler improve its operation and plans for expansion. Computer Assisted Auditing Techniques Computer Assisted Audit Techniques (CAATs) are computer base tools that an auditor uses to carry out various automated tests to evaluate the IT system or data. CATTs are very useful when the company has a significant volume of audit data in an electronic format (IT Audit Manual, 2011). Kudler Fine Foods has an independent auditor review their books every year. Among the computer assisted auditing techniques the auditors could use to validate data and system integrity in Kudler’s system are: • Electronic working papers – are used to support the audit opinion by demonstrating that the auditor has complied with set standards across all jobs, and the documents contain relevant information material to the audit (Quizlet, 2011). An advantage to using electronic work papers is that they automatically adjust other working papers when a related working paper is changed. They automate the audit process increasing the auditor’s efficiency. When the audit is complete, the auditor can automatically produce Generally Accepted Accounting Principles (GAAP) financial statements (Core Concepts of Information Technology......

Words: 1767 - Pages: 8

Premium Essay

Kudler Foods Accounting

...SR-kf-013 Paper By Michel Potter BSA/310 BUSINESS SYSTEMS February 18, 2013 Jeffrey Doolin Kudler Fine Foods is a renowned food store, located in different areas of California. The main focus of the store is to maximize profits by providing quality products at appropriate prices. The firm also wants to satisfy its customers. The company’s latest idea to increase its revenue is to implement a customer rewards program that will track customer purchases and help identify trends that will allow Kudler Fine Foods to tailor its offerings to better satisfy their customers. In regard to the electronic commerce, the Kudler Fine Foods Sales and Marketing Department is initiating a Frequent Shopper Program to track customer purchase patterns and offer shopper incentives through a loyalty point programs. The beginning of this program will assist the Kudler Fine Food in inspiring customer loyalty and react to customer shopping orientations. For the customers of Kudler Fine Foods, speciality items are more vital than the price of the items they are intended to purchase, so in this case rather than offering daily discounts for purchase frequency, the company has united with a loyalty points program to reward customers with redeemable points for high-value gift items, airline advances or other specialty foods. The prominent goals of the Kudler Fine Foods Frequent Shopper program is to encourage customer loyalty, to better react to customer's buying demands and to......

Words: 1214 - Pages: 5

Premium Essay

Kudler Fine Foods-Strategy

...Kudler Fine Foods-Strategy Brian R. Duncan University of Phoenix MBA-502 July 27, 2008 “Strategic competitiveness can be attained only when the firm’s selected structure is congruent with its formulated strategy” (Gomez-Mejia et al., Chapter 7, pg 28). Kudler Fine Foods continues to manifest growth based on Mrs. Kudler’s original vision of a one stop gourmet food store. Having direct control over hiring, ordering and customer service, she has built the company into an expanding entity. The following is a discussion of strategy implementation, technology and opportunities, strategic recommendations and external forces to be aware of. Most growing companies have used information technologies (IT) to enhance operations and improve customer service. Mrs. Kudler has plans to add to the inventory and ordering automation by introducing new e-commerce capabilities and an online catering link (Kudler Fine Foods Portal, Strategic Plan, pgs 15-16). Strategic Information Systems have the ability to amplify strengths into potential sustainable competitive advantage. For example, British Airways implemented customer service online and self checking at the airports. Though the restructuring effected employee morale due to job loss, the company increased in efficiency and cost leadership. Mrs. Kudler is known for her kindness and generosity to employees, so the company will only prosper with new IT applications. Two main......

Words: 1657 - Pages: 7

Premium Essay

Kudler Fine Foods-Strategy

...Kudler Fine Foods-Strategy University of Phoenix MBA-502 July 27, 2008 “Strategic competitiveness can be attained only when the firm’s selected structure is congruent with its formulated strategy” (Gomez-Mejia et al., Chapter 7, pg 28). Kudler Fine Foods continues to manifest growth based on Mrs. Kudler’s original vision of a one stop gourmet food store. Having direct control over hiring, ordering and customer service, she has built the company into an expanding entity. The following is a discussion of strategy implementation, technology and opportunities, strategic recommendations and external forces to be aware of. Most growing companies have used information technologies (IT) to enhance operations and improve customer service. Mrs. Kudler has plans to add to the inventory and ordering automation by introducing new e-commerce capabilities and an online catering link (Kudler Fine Foods Portal, Strategic Plan, pgs 15-16). Strategic Information Systems have the ability to amplify strengths into potential sustainable competitive advantage. For example, British Airways implemented customer service online and self checking at the airports. Though the restructuring effected employee morale due to job loss, the company increased in efficiency and cost leadership. Mrs. Kudler is known for her kindness and generosity to employees, so the company will only prosper with new IT applications. Two main approaches of......

Words: 1654 - Pages: 7

Premium Essay

Kudler Product

...Kudler Fine Foods-Strategy University of Phoenix MBA-502 “Strategic competitiveness can be attained only when the firm’s selected structure is congruent with its formulated strategy” (Gomez-Mejia et al., Chapter 7, pg 28). Kudler Fine Foods continues to manifest growth based on Mrs. Kudler’s original vision of a one stop gourmet food store. Having direct control over hiring, ordering and customer service, she has built the company into an expanding entity. The following is a discussion of strategy implementation, technology and opportunities, strategic recommendations and external forces to be aware of. Most growing companies have used information technologies (IT) to enhance operations and improve customer service. Mrs. Kudler has plans to add to the inventory and ordering automation by introducing new e-commerce capabilities and an online catering link (Kudler Fine Foods Portal, Strategic Plan, pgs 15-16). Strategic Information Systems have the ability to amplify strengths into potential sustainable competitive advantage. For example, British Airways implemented customer service online and self checking at the airports. Though the restructuring effected employee morale due to job loss, the company increased in efficiency and cost leadership. Mrs. Kudler is known for her kindness and generosity to employees, so the company will only prosper with new IT applications. Two main approaches of Strategic Information Systems are mostly......

Words: 1651 - Pages: 7

Premium Essay

Kudler Foods Strategy

...Kudler Fine Foods- Strategy Sabrina L. Cox University of Phoenix MMPBL-502 Nema Hussein June 25, 2011 Kudler Fine Foods- Strategy Over the last 5 weeks, Kudler Fine Foods has made some decisions in expansion and, and the life of the business. As the life of the business is identified as the overview of management, the organizational behavior, operations management, marketing and regulatory environment, and now to review the strategy of Kudler . As an organization, Kudler has made some important steps to the success of the business, and doing so there has to be a strategic plan that will continue to build on the success of Kudler. Kathy Kudler has been the lead in all aspects of Kudlers success in offering the one stop shop scenario. The quality of products and services along with superior customer service is how the organization is successful. As a specialty store, the identified area of opportunity is continued growth. Kudler has started to provide organic produce, by partnering with local growers, and with the current offering of specialty items such as cheese, wine and meats. Being able to meet the need of the customer has proven to be a successful strategy for the business. The customer loyalty program and frequent shopper programs have served the business and customer extremely well and in order to enhance Kudler current desire to expand, a strategy will have to be implemented. Being able to assess how the change in technology for Kudler in creating......

Words: 1465 - Pages: 6

Free Essay

Service Request Paper

...Service Request SR-kf-013 Paper Mary Olson University of Phoenix BSA/310 Richard Seay October 14, 2010 Kudler Find Foods was open in 1998, and founded by Kathy Kudler. Kathy’s passion for gourmet cooking led to Kathy opening up her first gourmet store because of the lack of places to purchase quality gourmet products. The first store was open in La Jolla California, and then followed by two other locations, one in Del Mar California, and the other in Encinitas California (Kudler, 2010.) The owner Kathy Kudler does all the ordering for all three stores buying in bulk. To have products as fresh as possible, Kathy and her staff pull products if turnover is not what is expected. By Kathy placing the orders and keeping track items that are not selling allows her to control waste of perishable goods. In addition to this Kathy has specialize staff members to assist the customers with any questions or culinary needs. Each store has his or her own specialist working during regular business hours (Kudler, 2010.) In order for Kathy to start a frequent shopper program a SWOT analysis needs to be completed to identify any weakness, strengths, opportunities, or threats. Some of the strengths Kudlers have are small company, minimal competition, variety of products, good customer rapport, ideal location, owner’s work ethics, and returning customers. The weakness are majority of product are perishable, highly paid specialized staff, over worked managers, and......

Words: 850 - Pages: 4

Free Essay

Create a Problem Statement

...organization's goals. Describe where Kudler Fine Foods could be if this problem is solved by management. Kudler Fine Foods (KFF) is a premier gourmet grocery store. It has the obligations to its employees and loyal customers to remain competitive in the field and keep the quality of their products and wine at the highest level. A wide variety of organic produce grown locally as well as a wide selection of local and imported wines are the products that KFF offers. KFF is very customer oriented and always strives to provide a friendly and attentive way to serve their customers. The KFF management is planning on opening a new location when the other current locations are not successful. After they opened their first store in La Jolla, California, KFF has expanded their business to Del Mar and Encinitas, California. KFF's future growth plans include expansion to other areas in Southern California, specifically in Carlsbad California due to its large populatin base and relative proximity to the Del Mar location. Currently, the Del Mar store is not performing well compared to its financial targets and also because of the small population in the area. KFF has planned these moves without doing a proper analysis of the need for their services in the area. Kudler is not yet prepared for factors that may decrease the profitability of the company, or factors that may contribute to the failure of a new location. The shift in growth of Kudler Fine Foods' organization has......

Words: 1087 - Pages: 5

Premium Essay

Accounting Information Systems

...responsible for understanding and adhering to all policies contained within the following two documents: University policies: You must be logged into the student website to view this document. Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality.   Course Materials   Bagranoff, N. A., Simkin, M. G., & Strand Norman, C. (2008). Core concepts of accounting information systems (10th ed.). New York, NY: Wiley.   Hunton, J. E., Bryant, S. M., & Bagranoff, N. A. (2004). Core concepts of information technology auditing. Hoboken, NJ: Wiley.   O’Brien, J. A. & Marakas, G. M. (2008). Management information systems (8th ed.). Boston, MA: McGraw-Hill.   All electronic materials are available on the student website.   Week One: Characteristics of Accounting Information Systems |   | Details | Due | Points | Objectives | 1.1   Describe the characteristics of general computer systems.1.2   Explain how computer systems are used to meet business needs and improve operations.1.3...

Words: 2104 - Pages: 9

Premium Essay

The Running Head

...Head: KUDLER STRATEGY Week 6 Kudler Strategy Yong Zhou University of Phoenix/ MBA Program STR/581 Strategic Planning & Implementation Professor Doug Gilbert August 11, 2009 Executive Summary Kathy Kudler is the creator of Kudler Fine Foods. Kathy’s primary goal in establishing KFF was to create a retail store that provides a selection of gourmet foods in order to meet the needs of the typical person all within one store. A wide variety of foods are offered at Kudler Fine Foods. The many different departments include gourmet baked goods, dairy, cheese, wine, organic and non organic produce sections, fresh meats, and seafood. Furthermore, the three different retail locations will offer cooking classes in addition to monthly cheese and wine customer appreciation classes. Some of these services will be expanded into the private residence sector. Adding to their list of offered services, KFF has just added a new catering service in an attempt to attract new customers as well as increasing revenue from their existing customer base. There have been some recent operational changes at Kudler that will be advantageous to the success of their stores. Kudler is able to increase their profitability by using operational strategies such as establishing contracts with local producers of organic produce, creating a purchasing department, and through the use of marketing tools. The right strategies will keep Kudler......

Words: 4207 - Pages: 17

Premium Essay

Acc 542

...responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Bagranoff, N. A., Simkin, M. G., & Strand Norman, C. (2008). Core concepts of accounting information systems (10th ed.). New York, NY: Wiley. Hunton, J. E., Bryant, S. M., & Bagranoff, N. A. (2004). Core concepts of information...

Words: 2534 - Pages: 11