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Kudler Fine Foods Frequent Shopper Program

In: Computers and Technology

Submitted By DarrellJ52
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Pages 17
Kudler Fine Foods Frequent Shopper Program
Brian Musha, Darrell Jones, David Kress, Matthew DiMare, Jason Longo, Thomas Kunis
CMGT/400
February 9, 2015
Robert Quintin

Introduction Team C has been tasked to develop a Customer Loyalty Program for frequent shoppers at Kudler Fine Foods. The program will consist of loyalty points that may be used by the frequent shoppers to purchase high value merchandise from the vendors of the loyalty points partner program. The team has also been tasked to insure that the information collected from the frequent shoppers is securely protected from outsiders and others that may make the system vulnerable to threats. Team C will cover each step within the system development life cycle to cover all systems affected and mitigation of risks and will at properly satisfy the needs of Kudler.

Outline of Customer Loyalty Program Kudler Fine Foods prides itself on delivering the finest in specialty foods from around the world. In continuing with the tradition of providing the best for their customers Kudler has decided to develop a Customer Loyalty Program. This program will consist of a loyalty points program with said point being accrued from purchases made from Kudler. The customer will have to sign up for the program and after doing so will have their purchases tracked and with each purchase will collect loyalty points that can later be used towards high value items provided by vendors of a loyalty points partner program. The reasoning for not having points used as a discount on in store purchases is because “price is not the primary differentiating factor for Kudler consumers; these consumers are focused on quality and finding specialized items” (Kudler Fine Foods Sales and Marketing, 2013). With the above statement on how the proposed program is to work, our team in conjunction with the program development team has

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