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Kudler Fine Foods Marketing System Analysis

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Kudler Fine Foods Marketing Objectives

Introduction Kudler Fine Foods has a lot of ideas and processes in place to market their products. Kathy Kudler is aware of her target market, and has various avenues to reach out to her clientele. She wants to promote loyalty and keep her clients happy. Kathy knows that developing relationships with her customers is an important part of the marketing process. Currently there are three strategies that are being put into use by Kathy Kudler.
Expanding Services (Revenue Increase) Kathy Kudler has implemented in-store promotions with local celebrities and famous chefs to show consumers how to prepare and serve the foods that are sold in-store. This is a good marketing strategy to get customers involved, allow them to learn while having fun, and showcasing the products for sale in the store. The recipes and directions can be posted on a Kudlers’s Blog. Because the foods at Kudlers are imported, hand baked, and more expensive than the average food, a certain clientele is targeted. Kudler’s has an upscale clientele that tends to spend more money on wants and needs because they have a higher income. Giving them incentive to bring a friend could be as simple as offering a discount on a product or even a free product sampler. This will help to bring in new customers, which will increase revenue. Use of Social Networking is a great way to advertise these in-store gatherings. E-mails to send invitations and receive RSVPs can allow for planning the amount of food and wine needed at each event. The target customers for these gatherings should be customers that purchase more often; they can be tracked via customer account information in a CRM system. One thing that Kathy Kudler has offered is an option for customers is to have one of these parties in their homes (even though Kudlers...

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