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Kudler Fine Foods Service Request Sr-Kf-013

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Kudler Fine Foods Service Request SR-kf-013
BSA375 Business Systems Development

Abstract
Kudler Fine Foods, an upscale specialty gourmet foods shop with three locations (La Jolla, Del Mar and Encinitas), has an expressed interest in the development of a Frequent Shopper Program to enable enhanced information management by tracking customer-purchasing practices. The information collected regarding customer purchase behaviors through the Frequent Shopper Program will improve the quality of Kudler Fine Foods’ product lines and reduce the quantities of perishables discarded. To increase revenue and customer loyalty, and as an alternative to providing discounts, Kudler Fine Foods has partnered with a loyalty points program to offer incentives for customer loyalty in the form of high-end rewards for shopping at Kudler Fine Foods. Customers will earn points with every purchase, redeemable for high-value gift items such as first-class airline upgrades, and other specialty items (Apollo Group, Inc., 2007). Facilitating this effort will require systems planning and selection as well as current and proposed systems analysis and design, in conjunction with systems implementation and integration, training, operations, and maintenance.

Kudler Fine Foods Service Request SR-kf-013
Initiatives Outline Kathy Kudler, the founder of Kudler Fine Foods, opened her first gourmet food shop in 2003. Since that time, two additional stores have opened, and other locations in Carlsbad and San Francisco are under consideration. In the interest of expanding the customer base and increasing consumer loyalty, Kudler Fine Foods’ marketing and sales department has developed a strategic sales and marketing plan for the fiscal year. The plan includes a Frequent Shopper points program to leverage the firm with a better understanding of customer buying patterns. The program will...

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