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Kudler Fine Foods-Strategy

In: Business and Management

Submitted By fantasma2
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Pages 7
Kudler Fine Foods-Strategy Brian R. Duncan
University of Phoenix MBA-502

July 27, 2008

“Strategic competitiveness can be attained only when the firm’s selected structure is congruent with its formulated strategy” (Gomez-Mejia et al., Chapter 7, pg 28). Kudler Fine Foods continues to manifest growth based on Mrs. Kudler’s original vision of a one stop gourmet food store. Having direct control over hiring, ordering and customer service, she has built the company into an expanding entity. The following is a discussion of strategy implementation, technology and opportunities, strategic recommendations and external forces to be aware of. Most growing companies have used information technologies (IT) to enhance operations and improve customer service. Mrs. Kudler has plans to add to the inventory and ordering automation by introducing new e-commerce capabilities and an online catering link (Kudler Fine Foods Portal, Strategic Plan, pgs 15-16). Strategic Information Systems have the ability to amplify strengths into potential sustainable competitive advantage. For example, British Airways implemented customer service online and self checking at the airports. Though the restructuring effected employee morale due to job loss, the company increased in efficiency and cost leadership. Mrs. Kudler is known for her kindness and generosity to employees, so the company will only prosper with new IT applications. Two main approaches of Strategic Information Systems are mostly used: inwardly focused and outwardly focused. An inwardly focused system is “focused on enhancing the competitive position of the firm by increasing employees’ productivity, improving teamwork and enhancing communication” (Turban et al., Chapter 13, pg 3). Companies that develop a unifying strategic theme aligned with business unit activities have...

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