Kudler Fine Foods Website Recommendation

In: Computers and Technology

Submitted By chefmike
Words 2583
Pages 11
Kudler Fine Foods Web Site Recommendations


Keith Urban, Troy Good, Tina Cox, Sara Jones
University of Phoenix
WEB/410
November 20, 2006
The design of a web site is the combination of graphical art design and the logical flow of the information the web site will provide. This can be seen in many web sites that have high quality photos and graphics and easy to use menu structures. The photos and graphics are designed to appeal to the target viewer and the menu structure makes the viewer want to return to the site or stay on the site longer. When the graphics on a web site are plan and ordinary or the menu structure is difficult to follow then the person viewing the site losses interest quickly and has little reason to want to return to the web site.
Kudler Fine Foods has asked LINC (Logistical Information Networking Consultants) to prepare a report of some recommended changes to their web site. Kudler is looking for ways to increase the number of people visiting their site as well as making it more appealing for visitors to return to the site to learn about new products and recipes. Kudler also wants the new web site to be easy to maintain and offer many new features that some of their competitors already have. This report will first review Kudler Fine Food’s current web site and compare it to what other companies have now. The report will then discuss some recommendations of how to improve Kudler’s current site. The report will explain some of the maintenance concerns and describe ways to make maintenance easier.
Kudler fine food specializes in foods of a higher quality than others in the industry. The company prides itself on offering exceptional foods, produce, and other items like seafood, cheese and Diary. The website should mirror the high quality that the company’s food is known for. . The website is user friendly
The Kudler…...

Similar Documents

Kudler Fine Foods

... technology to stay ahead of its competitors. One of the areas of concern is their operating system that is being used to collect the information for its clients. Information system that is being collected can be any combination of people, hardware, software, communications networks, data resources, and policies and procedures that store, retrieves, transforms, and being able to disseminate the information within the organization (O’Brien & Marakas, 2008). By using this information, employees with the company can work more efficiently for its customers to produce a better product that will be readily available when they purchase it. Another important factor of the information technologies is for the employees to have this info readily available to assist the customers if questions do arise. There are various information technologies and they are hardware, software, networking components that are necessary to operating a successful system (O’Brien & Marakas, 2008). Kudler Fine Foods is able to create a stable foundation for its employee’s to help assist and approach their customer to find specific products on their website. Changes in technology The question Kudler would like to answer is how technology has changed the company who has the ability to created business opportunities into the company. There are many changes in technology and this is a broad spectrum. There are many changes from their suppliers, their internal organization and from their......

Words: 1992 - Pages: 8

Kudler Fine Foods

...Kudler Fine Foods Gregory Salazar Mkt/421 April 10, 2013 Jose Medina Kudler Fine Foods Introduction Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area that specializes in both domestic and imported foods. The mission of the store is offer each customer a delightful and pleasing shopping outing by providing quality products at appropriate prices, in comparison of the competitors. Kudler Fine Foods was established in 1998 and currently has three locations in California, La Jolla, Del Mar and Encinitas. Each store has approximately 8,000 square feet of retail space conveniently located in a fashionable shopping center. Each Kudler location offers the very best of the following selections Fresh Bakery and Pastry products, Fresh Produce, Fresh Meat and Seafood, Condiments and Packaged Foods, and Cheese and Specialty Dairy Products (University of Phoenix, 2013). Focusing on the Food marketing strategy and tactics is important for all companies. A company has to ensure that all areas chosen for expansion must be researched and ensure they can be successful in that area. Marketing research will provide what product a company can and cannot sell in a certain area. Marketing research can also provide what type of consumers or customers are in the area as well as what competitors. Companies with great marketing research will get one foot closer to being successful. This paper will address the importance of marketing...

Words: 938 - Pages: 4

Kudler Fine Foods

...Kudler Fine Foods Mia Broadnax ECO/365 11JUN13 Ed Hartmann Kudler Fine Foods Introduction Kudler Fine Foods is an elegant specialty food store located in the metropolitan area of San Diego. Kudler has expanded her company into three specialty locations. Every location is roughly 8,000 square feet located in a soaring travel district. Kudler offers the most exceptionally optimum in local and international fare. They provide bakery and pastry goods, wine, crisp produce, juicy meat and seafood, cheese, and specialty dairy goods. Kudler Fine Foods not only offers specialty items that are not available at nearby grocers, but they have an exceptionally well skilled and cultured labor force that helps to style an pleasant and rewarding shopping experience. “We are highly selective in acquiring our team members; and will go to extensive lengths to assure that Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the finest epicurean delights” (Kudler, p. 3). Marketing research Marketing research is depicted as the method of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions (Perreault, Cannon, & McCarthy, 2011). It is the role that joins the patrons and the public to the merchant through information. The information presented is used to assist in classifying and identifying marketing projections and troubles. “Marketing research is used to generate, refine, and evaluate...

Words: 1107 - Pages: 5

Kudler Fine Food Flow Charts

...Kudler Fine Foods Payroll Flowchart Timecard Data Timecard Data Payroll Master File Payroll Master File Timecard Process Timecard Process Data entry, Changes Data entry, Changes Paycheck Issued Paycheck Issued Reports Reports Employee Paycheck Employee Paycheck Payment of taxes Payment of taxes Inventory Flowchart Inventory Master File Inventory Master File Purchase Transaction File Purchase Transaction File Enter receipts date and add to inventory balance Enter receipts date and add to inventory balance Receiving Report Receiving Report Order Received form Order Received form PO File PO File Enter quantity ordered into inventory records Enter quantity ordered into inventory records Enter PO Enter PO Purchase Order Purchase Order POS Sales Information POS Sales Information Accounts Payable Payment sent to Vendor Payment sent to Vendor Accounts Payable Module (Accounting Department) Accounts Payable Module (Accounting Department) PO form delivered to vendor PO form delivered to vendor PO data entry PO data entry Receiving Form Receiving Form Order verified and added to inventory Order verified and added to inventory Purchase order Module Purchase order Module Vendor Purchase Order Vendor Purchase Order Customer receives copy of invoice. At this moment, a discount is presented for full payment. ] Customer receives copy of invoice. At this moment, a discount is presented for full payment. ] Accounts Receivable Sales are generated; invoice is documented for...

Words: 358 - Pages: 2

Kudler Fine Foodsq

...Strategic Quality Management Lyndsey Chacon University of Phoenix MGT/449 Jeffery Messinger October 11, 2009 Strategic Quality Management Quality is vitally important to any company when creating and implementing a new quality plan for a new product or service. Quality can be described as the maker or breaker for almost all business. After all customers focus more on quality and customer service more than anything else including price. In this paper, I will discuss Kudler’s quality strategies and strategic plan as well as identify and examine the process of improvement. Furthermore I will also talk about Kudler’s tools and techniques along with the significance of competitive intelligence as it relates to their organization. The History of the Company Kudler Fine Foods is an upscale specialty food store founded by Kathy Kudler in June 1998. The business offers their customers a wide selection of both imported and domestic products from bakery, meat and seafood, to produce, cheese and dairy products, not to mention their extensive assortment of wines. Presently, Kudler Fine Foods has store locations in La Jolla, Del Mar, and Encinitas, California. “Kudler’s mission is to provide their customers with the finest selected foodstuff, wines, and related needs in an unparalleled consumer environment” (Apollo Group 2008). A few years after opening, Kudler Fine Foods quickly began to experience substantial growth...

Words: 1053 - Pages: 5

Kudler Fine Foods

...Individual Assignment: Overview of Management MMPBL 502 October 25, 2010 Owning and operating a business entails a lot of hard work and dedication. With this entails planning, strategizing, organizing, leading and controlling, and decision making. Planning and strategizing allows different parts of the organization to set future objectives and lay out activities that will allow the company to meet its objectives. (Gomez-Mejia, 2002). Kudler Fine Foods (KFF) has set forth a strategic plan that sets forth the vision and mission of their business. They are committed to providing gourmet foods to their customers. Organizing is a planned out concept of the businesses’ human, financial, physical, informational, and technical resources, and how they are arranged and coordinated to perform tasks to achieve the goals that have been set forth. (Gomez-Mejia, 2002). KFF has implemented a detailed plan of how to purchase, advertise, do accounting and inventory, forecast, selection process and pricing. For example, they allotted for $368,200 for sales and marketing in 2004. (Kudler Website). They soon realized that as time progresses, so did the business and that required more spending. Mapping out things like this allows them to have a detailed idea of what is going on within the company, as well as to predict what will happen in the future. Leading is a way to motivate employees to bring about the best that they have, which in turns, helps...

Words: 889 - Pages: 4

Kudler Fine Food

...Kudler Fine Foods Thomas Wolfe, John McDuffie, Lindsey Laumand MKT/571 November 8, 2012 Vanessa Easter Kudler Fine Foods San Diego is known for its nice weather; relax atmosphere, and great amusement parks that attracts millions of tourist each year. Kudler Fine Foods is also known in San Diego for its gourmet items such as: bakery, produce, meats and seafood, and cheese and dairy and wine. Kudler strives to provide their customers with the finest and freshest products that are available in the market. Kudler Fine Food was founded by Kathy Kudler in June of 1998 (The website of Kudler Fine Foods (2012). Katy’s desire of offering customers with one stop shop and fresh ingredients became a reality with the opening of the first store in La Jolla California an upscale seaside community located just north of San Diego. The La Jolla store was an overnight success for Kudler,. Kudler open a second store in Del Mar California a beach town that is located in San Diego. Kudler latest store was open in 2003 in Encinitas California a costal beach town that is located in the costal are of San Diego. Success for business owners does not come without a market plan. Kudler recognized a need for the communities of La Jolla, Del Mar, and Encinitas and was able to deliverable products to the communities that meet their needs. Kudler understanding of a market analysis aids Kudler Fine Foods in expanding to 3 stores in five years. A market analysis is usually followed by a...

Words: 671 - Pages: 3

Kudler Fine Foods: Automation Recommendation

...Kudler Fine Foods: Automation Recommendation Kudler Fine Foods has grown beyond the technology it currently has in place. The next logical step for this organization is to invest in one of many information systems available aimed at enhancing business operations. The upgrades selected cannot be performed all at one time, therefore the enhancements will begin with the inventory processes, accounts payable, accounts receivable and finally payroll. Theses enhancements will enable management to gain a better understanding of the overall health of the organization, which will lead to better decision-making and better customer service. Due to the very nature of the business and the fact that its revenue is created through the sale of inventory, it is logical that inventory is where the enhancement process begins. This plan intends to offer the greatest improvement in the shortest time frame. The following paragraphs explain the intended course of action. Managing inventory is a top priority because it is the source of revenue for the organization. The current method for accounting for inventory cannot keep an accurate real-time measurement of inventory on hand or efficiently assess the historical product depletion data on the inventory. Kudler’s business process concerning inventory is inefficient in many ways, the first of which is the manner in which they issue purchase order. The physical purchase order is routed to the accounts payable department, entered into the ledger...

Words: 693 - Pages: 3

Kudler Fine Food

...Kudler Fine Foods’ Product Liability Kudler Fine Foods Company provides quality products to their customers with selected foodstuffs, wines, and related needs. They know their products and the best way to provide quality products to the customers with the most concerns and responsibility to the company. The company needs to understand how to handle numerous legal issues and be able to address the problem so that it will not compromise the purpose of the business, as well as the conservation of resources spent in fixing the issue (Apollo Group, 2012). According to "Product Liability" (2012), Liability “refers to the legal liability of manufacturers and sellers to compensate buyers, users, and even bystanders, for damages or injuries suffered because of defects in goods purchased. A tort which makes a manufacturer liable if his product has a defective condition that makes it unreasonably dangerous to the user or consumer”. The case of Ashley Pelman, v McDonald’s, the plaintiff, a minor, is suing McDonald's Corporation. Under the ground that the plaintiff suffered from physical ailments as an alleged side-effect of consuming their products. Ashley alleged that McDonald's carelessly and purposely caused injury by selling an inherently dangerous product and failing to warn consumers of the health effects of consuming their food. Ashley suffered from health issues ranging from obesity, diabetes, and other health effects. ("McDonald’s And Product Liability...

Words: 1168 - Pages: 5

Kudler Fine Foods

... coherently, not piecemeal which could leave areas open to bugs, glitches, and potential compromise. Without deployment, there is no end result, so downtime procedures would be to rectify any issues to regain control of the lifecycle. Maintenance | Making sure that maintenance is carried out by authorized personnel, perhaps even using access control methods like rank and area of expertise. Authorized personnel = Accountability and security; If there is no one to maintain the system, then secondary crews may need to be formed or outsourced. Kudler Fine Foods wants to ensure customer’s information is safe and secure when signing up for the new frequent shopper program. Certain information will be needed to keep account of all customers frequent shopper points and ensure they can only be identified and used by the customer. The company will need to know the customers address, phone number, and connect that information with the customer’s frequent shopper ID card and number. This information will be held within a database to have for customer’s referral and for the company to exchange in for rewards. It is very important the employees of Kudler Fine Foods have the appropriate measures to secure the customers information. Each employee will have a website to log into whenever assisting a customer with their rewards points or adding points to their account. Employees will have their own log in ID assigned only to that employee. The importance of not having this information...

Words: 1511 - Pages: 7

Kudler Fine Food Strategic Plan Analysis

...Kudler Fine Food Strategic Plan Analysis CIS/564.4 INFORMATION MANAGEMENT IN BUSINESS ABSTRACT Kudler Fine Food continues to strive for growth and success based on the vision of founder Kathy Kudler, a retired VP of Marketing from a large defense contractor, to have a premiere gourmet grocery food store with the best meats, produce, cheeses, and wines. With having direct control over hiring, ordering and customer service, she has built the company into an expanding organization. The following is a proposal of strategic implementation of technology and opportunities for strategic recommendations to improve workflow and to increase bottom line. Kudler Fine Food Strategic Plan Analysis In today’s highly competitive business environment, the use of information technology to enhance business operations and to improve customer services is improving productivity and increasing a high return on investment that will achieve long-term company goals. Kathy Kudler has plans to add an automatic inventory and ordering system by introducing a new e-commerce capabilities and an online catering link on company website. . Areas that could use strategic attention are management and creating an enterprise network between stores. With the management of Kudler Fine Foods, Kathy Kudler should consider different options that can improve her business. One option is to outsource some if not most of the management roles as far as the store management, human resources role...

Words: 644 - Pages: 3

Kudler Fine Foods

... the homemaker cooking for her family or the fine dining restaurant offering delectable items are sure to be the customers. Additional Marketing Research Needed Kudler’s current marketing tactics are not effective. Based on their SWOTT Analysis, there are so many opportunities that they are not taking advantage of, most specifically their catering business. This can be the cash cow they need to maintain their success and achieve even more. Many people have chosen other methods of reading the news like viewing digitally on their phones, iPads, and Internet eliminating the need for inserts in the local paper. To support the catering business there needs detailed communication with consumers. Offering a visual to stimulate people is very important. Creating a website would allow people to post comments, place orders, and see pictures of past events. This would help drive the catering feature of Kudler Fine Foods. Competitive Analysis There are many traditional supermarkets and grocery stores, but none on the level of Kudler Fine Foods. Although they may not pose an immediate threat, Kudler should pay attention to what makes them local favorites. Times are changing and stores like Whole Foods and Trader Joe’s are becoming more popular. People are looking for healthier options and Kudler is not focused on that area. “Our customers are focused on the cooking and dining experience rather than the health conscious lifestyle” (Strategic Plan, 2003). There should be...

Words: 1347 - Pages: 6

Kudler Fine Food

...Marketing Research Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. They sell almost anything such as bakery and pastry products, fresh produce, seafood, meats and cheese and specialty dairy products. Their mission is offer a delightful and pleasing shopping outing to their customers coupled with their experienced, helpful staff. In this paper we will discuss the importance of marketing strategy and tactics while identifying the areas where additional market research is needed. Also, analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s marketing strategy and tactics. The Importance of Marketing Research Marketing research is a type of business study that gathers records and analyzes data about consumers, competitors and the market. Marketing research can help create a business plan, launch a new product or service, expand into new markets, fine tune existing products and services. Businesses use market research to configure which parts of the population will purchase their products based on variables such as age, gender, location and income level. Marketing research finds the characteristics of target markets and plays an important part in an organizations strategy of expansion. Marketing research is important Kudler Fine Foods. Since the founder, Kathy Kudler, was the Vice President of Marketing for a large defense contractor, she is aware of the...

Words: 1066 - Pages: 5

Kudler Fine Food

... further educate those customers who are already familiar with the different kinds of wine. These are all great tactics, which can jump start promotional growth for Kudler Fine Foods. Some new marketing strategies Kathy is considering are “entries in fine foods magazines; gourmet-cooking classes and inclusion in the local newspaper. These additional marketing tactics can be used to improve their market research. The frequent shopper cards program will be used to track the users buying habits with the ability to compare these habits with the demographics of the customer who is using the card” (L.R. & Balkin, D. B. (2002). While keeping in mind the importance of where there is a need for their service and product. Kudler seems to have done their research they have identified and determined their current market and specified the constraints by collecting data through the survey process. Kudler should expand its survey groups to include newer marketing research such as market size, marketing trends, competitive opportunities, marketing studies, and benchmarking research. Market size can be important information when understanding Kudler’s customer base in each demographic area. There are many opportunities for conducting surveys. Surveys can be located directly on the Kudler website and can be sent through regular mail, email, and fax. A larger outreach to conduct surveys will provide the most data for Kudler’s research. Kathy’s still...

Words: 835 - Pages: 4

Kudler Fine Foods Website Recommendation

... maintenance concerns and describe ways to make maintenance easier. Kudler fine food specializes in foods of a higher quality than others in the industry. The company prides itself on offering exceptional foods, produce, and other items like seafood, cheese and Diary. The website should mirror the high quality that the company’s food is known for. . The website is user friendly The Kudler Fine foods website is a very basic design. The logo is prominently displayed. . The main page has a brief synopsis of the company’s history. The hours of operation and the locations are on the left side of the homepage. The three locations are hyperlinks that give the user the address and location of each location. There are other hyperlinks on the page as well. The other hyperlinks on the page include Bakery, Meat and Seafood, Produce, Cheese and Diary and Wine. Each hyperlink has very limited information tied to the hyperlink. Each gives a brief description of the items along with two pictures that flip back and forth. The address information screen has another hyperlink to Mapquest.com. This gives the user directions to any of the three locations. This paper will discuss some areas where we can improve on the website design. We want the website to reflect a company that cares about quality over quantity, a company who cares about the customer and their needs. The current website is a good starting point to build on and create a functional and attractive design. The website......

Words: 2583 - Pages: 11