Kudler Fine Foods is currently implementing a system to track customer purchases through the intranet. Since the recent growth Kudler is now focused on expanding their services to increase revenue. Sales and marketing are seeking to target a large customer base by offering a loyalty program by offering several incentives for returning customers and a specialty-cooking seminar where customer will participate with a world-renowned chef, local celebrities and other experts.
Sales and marketing predicts this will increase customer purchases rate as well as increase sales in the revenue per visits and increase the frequency of visits to the store. This not only boost sales but contribute to word-of-mouth marketing.
The customer base has increased dramatically so our sales and marketing team decided that their customer should have an incentive with the loyalty points program. By providing loyalty point for specialty items rather then every day low pricing like lower end markets. This provides customers the incentive to build points to be redeemed for high-end gifts items, airline first-class upgrades and other specialty items.
As the customer base grows Kudler Fine Foods must gain more data base software to maintain the best systems for tracking sales and security for a growing corporation in order to stay competitive.
Some security concerns that must be addressed, security of social engineering concerns that malicious individuals gain access to customer demographic data including credit card information and confidential information to vendors and supplies could cause damage to the reputation and goodwill with local businesses.
Kudler Fine foods must also provide adequate communication with all other locations, which must incorporate a software upgrade to the modem so there is no lag time between locations.
By meeting with Kudler Fine Foods stakeholders we will be able to