Premium Essay

Kudler Fine Foods

In: Business and Management

Submitted By Peterfu
Words 1298
Pages 6
Introduction
Kudler Fine Foods is a local trendy specialty food store. It is located in the San Diego metropolitan area. The company has overall of three stores located in La Jolla, Del Mar and Encinitas. Each of the company's stores has more or less 16,000 square feet of retail space situated in a modish shopping centre. All the stores of the company are stocked with the extraordinarily premium domestic and imported foodstuffs along with a categorization into the diverse departments, which are as follows:
� Fresh Bakery and Pastries
� Fresh Produce
� Fresh Meat & Seafood
� Condiments and Packaged Foods
� Cheese's and Specialty Dairy Products
Market Research
Market research comprehends all the areas of marketing, right from the thought for a new product to after sales service. The information which is accumulated and examined with the help of marketing research can efficaciously be applied for internal directs or for making substantial strategic decisions. The process of market research extends a scientific platform, in contrast to traditional non-rational approach of decision making by company managers, which used to engage a large amount of resources of organization at a risk (Kotler, 2002).
Significance of Marketing Research in Kudler Fine Foods
The environment for marketing has become vivacious and chaotic. Without adequate grounding, it is not simple for organizations to survive in such an environment. Companies need to assemble information about their customers' likes and dislikes and the grounds for them. Peculiarly in case of a food company, it is very essential for it to distinguish the taste and orientations of its customers as tastes of consumers in respect to their food habits change often.
To resolve all these market related troubles, company can make use of market research like Kudler Fine Foods. Market research alleviates it in...

Similar Documents

Premium Essay

Kudler Fine Food

...Kudler Fine Foods Thomas Wolfe, John McDuffie, Lindsey Laumand MKT/571 November 8, 2012 Vanessa Easter Kudler Fine Foods San Diego is known for its nice weather; relax atmosphere, and great amusement parks that attracts millions of tourist each year. Kudler Fine Foods is also known in San Diego for its gourmet items such as: bakery, produce, meats and seafood, and cheese and dairy and wine. Kudler strives to provide their customers with the finest and freshest products that are available in the market. Kudler Fine Food was founded by Kathy Kudler in June of 1998 (The website of Kudler Fine Foods (2012). Katy’s desire of offering customers with one stop shop and fresh ingredients became a reality with the opening of the first store in La Jolla California an upscale seaside community located just north of San Diego. The La Jolla store was an overnight success for Kudler,. Kudler open a second store in Del Mar California a beach town that is located in San Diego. Kudler latest store was open in 2003 in Encinitas California a costal beach town that is located in the costal are of San Diego. Success for business owners does not come without a market plan. Kudler recognized a need for the communities of La Jolla, Del Mar, and Encinitas and was able to deliverable products to the communities that meet their needs. Kudler understanding of a market analysis aids Kudler Fine Foods in expanding to 3 stores in five years. A market analysis is usually followed by a......

Words: 671 - Pages: 3

Premium Essay

Kudler Fine Foods

...Marketing Kudler Fine Foods Angela Bush MKT/421 February 19, 2012 Judith C. Allen Marketing Kudler Fine Foods Kudler fine foods is a store that markets fine foods but needs to bring some focus toward expanding their goods to the public. Improving their business operations will increase store efficiencies and the demand of its customers at a higher volume of purchases. The growth of this organization is significant and growth will coincide with strategic marketing that will expand Kudler Fine foods locally and internationally. Kudler’s current marketing strategy and tactics have limited the company from targeting the right group of areas of consumers to promote goods too. Examining demographics and consumer behaviors competition is an aspect to consider when marketing depicting whether or not a business is promoting the benefits from the product. Importance of marketing research Marketing research allows the company to promote goods and services. Strategic marketing will place Kudler Fine foods in a good position to remain dominant in the grocery store circuit and raises their sales volumes in different locations. When evaluating consumers, a business needs to perform studies on customer behaviors demographically to decide on the appropriate items to market. The correct target market will drive consumers in to stores to shop more. This helps the business marketing decisions and strategic planning to promote their store publicly. Kudler Fine Foods......

Words: 1308 - Pages: 6

Premium Essay

Kudler Fine Foods

...Kudler Fine Foods Gregory Salazar Mkt/421 April 10, 2013 Jose Medina Kudler Fine Foods Introduction Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area that specializes in both domestic and imported foods. The mission of the store is offer each customer a delightful and pleasing shopping outing by providing quality products at appropriate prices, in comparison of the competitors. Kudler Fine Foods was established in 1998 and currently has three locations in California, La Jolla, Del Mar and Encinitas. Each store has approximately 8,000 square feet of retail space conveniently located in a fashionable shopping center. Each Kudler location offers the very best of the following selections Fresh Bakery and Pastry products, Fresh Produce, Fresh Meat and Seafood, Condiments and Packaged Foods, and Cheese and Specialty Dairy Products (University of Phoenix, 2013). Focusing on the Food marketing strategy and tactics is important for all companies. A company has to ensure that all areas chosen for expansion must be researched and ensure they can be successful in that area. Marketing research will provide what product a company can and cannot sell in a certain area. Marketing research can also provide what type of consumers or customers are in the area as well as what competitors. Companies with great marketing research will get one foot closer to being successful. This paper will address the importance of marketing......

Words: 938 - Pages: 4

Premium Essay

Kudler Fine Foods

...Kudler Fine Foods: Comparison and Contrast Team C FIN 370: Finance for Business Gerald Maurer January 18, 2010 Kudler Fine Foods: Comparison and Contrast In this final paper Team C will discuss the viable options for Kudler Fine Foods and their expansion operations. The options that will be discussed are; going public through an IPO, acquiring another company in the same industry, and a merger with another organization. We then will show the strengths and weaknesses to each approach, the opportunities of each approach, the threats of each approach and the financial implications. In conclusion we will discuss our recommendation. IPO, Acquisition, or Merger: Why Each Would Work There are three viable options for Kudler Fine Foods as it decides how to expand its operations. It can go public and offer shares through an initial public offering (IPO), it can acquire another company in the same industry, or it can merge with another organization. Why an IPO would work. Kathy Kudler’s overall plan is to operate the business for another 10 to 15 years and then retire (University of Phoenix, 2008). The advantages of going public are that an IPO would raise new capital for Kudler Fine Foods, Kathy Kudler would gain liquidity of her share holdings, the company would gain future access to the public capital market, and Kudler Fine Foods would enjoy the benefits of the higher profile afforded by being publicly traded (Keown, Martin, Petty & Scott,......

Words: 1849 - Pages: 8

Premium Essay

Kudler Fine Foods

...Kudler Fine Foods Lisa L. D'Annunzio MKT/421 Marketing April 20, 2011 Judith Longmeyer, MBA Kudler Fine Foods Kudler Fine Foods is an upscale gourmet food market. Kudler specializes in fine bakery products, meats and seafood, produce, cheese and dairy, and wines. The company wants to expand with a new location. With the expansion, Kudler needs to focus on the marketing strategy and incorporate additional marketing research. Competitive intelligence and analysis helps Kudler redefine the marketing strategy. Importance of Marketing Research According Kerin, et. al. (2009), “Marketing research is the process of defining a marketing problem and opportunity, systemically collecting and analyzing information and recommending actions” (Marketing, 2009, p. 199). Marketing research helps create long-term business plans, launch new products or services, and expand into new markets. Market research determines what the consumer desires in the store and the ranking against competitors. Kudler identifies the market share through research. Marketing research involves five steps. The five steps are defining the problem, develop the research plan, collect relevant information by specifying, develop findings, and take marketing actions (Longmeyer, 2011). Using the five steps of market research identifies the weaknesses and strengths in the expansion development. Additional Market Research For Kudler to remain competitive, they need additional market research in......

Words: 701 - Pages: 3

Free Essay

Kudler Fine Foods

...KUDLER FINE FOODS OPENS FIRST STORE IN CANADA ONTARIO, Canada – KUDLER Fine Foods announces plans to open new store in Canada offering fine foods from all over the world, specializing in produce, meats, bakery, and cheese items. Owner Kathy Kudler says, “We believe with the diverse rich cultures Canada has to offer, our stores will be an opportunity for us to share only the finest products with the mix of diverse customers.” Kudler Fine foods will open their doors with an open house that will offer many wonderful promotions and free give-a-ways. Plus this will give any consumer a chance to sample a wide variety of fine foods from all over the world. Kudler will offer a frequent shopper program that will give consumers a chance to save on future store visits, special incentive offers sent through direct mail and e-mail. The founder, Kathy Kudler, first opened her three stores in Southern California in an upscale shopping center offering a variety of fine foods from all over the world. Her goal is offering the best selections of products by shopping the world, coupled with staffing experience, helpful and knowledgeable staff, and giving the consumer a delightful and pleasing shopping experience. Kudler Fine Foods is the PERFECT place to pick up any ingredient to create a gourmet meal. Offering a wide range of fine foods from across the world will satisfy all cultures of customers. For further information, contact customer service at (858) 555-0555 or locate Kudler...

Words: 271 - Pages: 2

Premium Essay

Kudler Fine Foods

...Marketing Kudler Fine Foods Sophia A. Canaii University of Phoenix Marketing Kudler Fine Foods Kudler Fine Foods (KFF) is a gourmet food store that provides the finest baked goods, meats, produce, cheese and dairy and wine. The company was established in 1998 by Kathy Kudler after she discovered there was not a gourmet food store in her neighborhood. Kudler Fine Foods is located in La Jolla, Del Mar and Encinitas. These three locations are within a 75-mile radius to each other. According to Kudler’s Strategic Plan “The Del Mar location is not doing as well as expected. Although the area meets the economic demographics for a successful area, the town is too small to really support the store.” This is not necessarily true, because the strategic plan noted that Del Mar’s population was 4,389 people, but household income in 2000 was $98,257. However, Kathy initially set up her store in that location because the area was considered economically strong. The following development of the problem statement comes from completing steps one through three of the problem-solving model (University of Phoenix, 2008). The Del Mar location is not as successful as projected because the population is not a great as the La Jolla area. Because of this, Kathy plans to consolidate the Del Mar location with the Carlsbad location, which is in the works. One of the weakness the Del Mar office faces is that it has the lowest population in regards to the La Jolla and Encinitas......

Words: 762 - Pages: 4

Premium Essay

Kudler Fine Foods

...How do my ethical values fit in with the ethical values of Kudler Fine Foods. I believe the values are similar between Kathy Kudler and I because Kathy quality standards are high and her devotion to customer service is outstanding. A willing combination for any business. Mine are also similar, as will soon be seen. The “Ethics Awareness Profile indicated that I am most closely aligned with: [C] character. The assessment also indicated I am least closely aligned with: Equity” (The Williams Institute for Ethics and Management, 2006). After studying the material associated with this assessment, I decided to concentrate on the characteristics that I am the most strongly associated with then the characteristics that I am not. The assessment indicates that a character type of ethical person, “tends to base your ethical perspective on what it is good to be, rather than what it is good to do. You believe that ethics should focus on ways to help people achieve moral excellence” (The Williams Institute for Ethics and Management, 2006). I read further and came across a couple of more interesting points concerning the character ethical type. I “believe that ethics relies on the ability of individuals to make sound moral judgments. I do not believe that it is enough to comply with some preset standards or principals of right and wrong to find the solution to a complex ethical dilemma. (The Williams Institute for Ethics and Management, 2006)”. I ask myself what does this......

Words: 664 - Pages: 3

Premium Essay

Kudler Fine Foods

...Kudler Fine Foods December 9, 2012 MKT 421 Normand Hays Kudler Fine Foods is a local upscale specialty food store that is located in the San Diego metropolitan area. They currently have three locations. The three locations are La Jolla, Del Mar and Encinitas. Each store has approximately 8,000 square feet of space made for fashionable shopping pleasure. They have the absolute best domestic and imported fare for their customers. The customers have the pleasure of browsing their finest selection of; bakery and pastry products, fresh produce, fresh meat and seafood, condiments and package foods, and cheese and specialty dairy products. What would make them different from any other grocery store? All of them claim to have the freshest produce, high quality meat and seafood, some of the freshest bread you could eat and some of finest cheeses. What makes Kudler Fine Foods different is because they do not worry about the price of what it will cost to get it in their stores. They shop the world to provide their customers with the finest of the finest products. They will also go to extensive lengths to assure that Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the finest epicurean delights. The founder of Kudler Fine Foods is Kathy Kudler. She was the Vice President of marketing for a large defense contractor. Because of the constant on the go from city to city her job called for she was looking more opportunities. As a way...

Words: 1150 - Pages: 5

Premium Essay

Kudler Fine Foods

...Kudler Fine Foods: Business Proposal Robert Dobbs ECO 561 07/11/2011 Paul Updike Kudler Fine Foods This business proposal is created to provide recommendations to Kudler Fine Foods in an effort to increase revenue and the associated ideal production levels for the operation. Included will be associated recommendations to assist Kudler Fine Foods in adjusting fixed and variable costs to maximize profit while identifying methods to reduce costs. This proposal will include the processes used in creating the recommendations and some economic concepts relative to the recommendations. Assumptions made about FGI and its values as a foundation for the recommendations will also be included. What are some of the issues at Kudler Fine Foods? 1. Del Mar Store is having some difficulties. 2. Kathy not able to interact with customers. 3. Perishable goods that have to be rotated out every 2 to 3 days. 4. Small management team. 5. Economy. The Del Mar store having difficulties being successful. Kathy has decided to not renew the leases for this location and when her other location in Carlsbad opens up; she will close the Del Mar location. These issues Kathy is currently dealing with but does she necessarily have to close this location and will the location at Carlsbad be as successful as she thinks? Maybe she should determine what specifically can be done to improve the location because she is contemplating a......

Words: 1489 - Pages: 6

Premium Essay

Kudler Fine Foods

...Virtual Organization Identify the key stakeholders and their roles needed to achieve the organizational goals, and recommend the collaborative interactions among the key stakeholders to facilitate the organization’s success Kudler fine Foods, this is Kudler fine foods Stakeholder Analysis We do have some stakeholders that we monitor. We view stakeholders as those entities, internal or external, who could affect our organization or be affected by our organization. The following list is not inclusive, but ones that we do keep in mind: ??Staff – Our team of clerks and shelf-stock individuals are critical to our operation. Although Kathy visits each store, much of her time is spent doing back-office work so the staff members are really the ones having the day-to-day contact with the customers. While the work environment is not stressful, whenever someone quits or is fired, the whole store has to pick up the effort while a new person is hired and trained. ??Customers – We try to take very good care of our customers. Clerks are encouraged to keep track of comments or requests, and share them with Kathy when she comes into the store. Some free samples of food are offered for tasting on a limited basis and we have monthly wine appreciation meetings. If a customer requests a product, we see if it is feasible for us to stock that item. If we can’t, we offer to special order it. We take complaints about product or service very seriously and try to address any and all problems quickly. ?...

Words: 1117 - Pages: 5

Premium Essay

Kudler Fine Foods

...Kudler fine foods is a group of stores opened to provide the local area’s with a gourmet touch, The store has experienced in a relative aspect a good amount of growth. The Kudler fine foods company wants to improve efficiency of its operations as well increase the consumer purchase cycle (Kudler Fine Foods). Kudler is taking a different type of business aspect to make changes that will resonate through the company. Kudler will have to make the necessary business adjustments, using a marketing analysis tool, building a solid foundation and identifying a good mix in the business aspect. The American Marketing Association is the largest marketing association in North America. A tool used by professionals and organizations in the practice study and teaching of marketing worldwide. The tool is also something that could be accessed every day to help in making a good decision on a marketing strategy (AMA, 2009). In order for Kudler to have a good understanding of the market, the company must first take the step to study the market in their area from a good source of information. The research and information provided by the AMA will help in the expansion of their services such as the catering portion, some organic food lines, adding a frequent shopper program, and the gourmet cooking classes. At this point Kudler Fine Foods does not have a good organized plan to assess the effectiveness of the decisions made, Kudler Should take into the consideration all the aspects before making......

Words: 830 - Pages: 4

Premium Essay

Kudler Fine Foods

...Research Paper Week Three Marketing 421 January 22-2013 KUDLER FINE FOODS Kathy Kudler, founder of Kudler Fine Foods, on a trip shopping for ingredients for a gourmet meal, saw the opportunity for an upscale epicurean food shop in La Jolla, Ca. On June 18, 1998 with financing the first Kudler Fine Foods opened. Nine months later the store broke even and was profitable for the year. In 2003 a second store was opened at Del Mar and a third shop opened in Encinitas in 2003. Located in the San Diego metropolitan area Kudler Fine Foods provides the very best domestic and imported fare at any of their locations. Their fine selection of bakery, pastry products, which contain no preservatives are made from scratch daily in the morning in each store which have their own modern European Style Bakery. Fresh produce department offers over 350 fresh fruits, vegetables, both organic and non-organic varieties and herbs and spices. Procured from certified organic producers fresh meat and fresh seafood and condiments, packaged foods. Cheese and specialty dairy products from 21 different countries in order to provide each customer with a pleasing shopping experience and the finest epicurean delights. With an extensive collection of domestic and imported wines and spirits at prices that will meet any budget. (Kudler Fine Foods Virtual Organization) Additional market research is needed Kudlers frequent shoppers program (Revenue Increase) seems to be a good......

Words: 1010 - Pages: 5

Premium Essay

Kudler Fine Foods

...Virtual Organization Strategy for Kudler Fine Foods For many organizations, strategic decisions play an important role in how the organization plans to expand its business and its profits. There are many factors management must consider before making a final decision as to which approach will provide the most benefits as well as bringing in the most capital. Each approach considered will present strengths, weaknesses, opportunities, and risks that management must carefully consider. Each approach will also have an impact on the organization’s decision should they decide to pursue an international location. The decisions management faces are not easy ones and they must carefully determine the best strategic approach or run the risk of financial ruin. Kudler Fine Foods Kudler Fine Foods is one such organization looking to expand its operations. Currently, Kudler Fine Foods owns and operates three stores all based in the San Diego, California area. Kudler Fine Foods, an upscale specialty foods store offering domestic and foreign foods as well as spirits to its customers, began in mid-1998 and within nine months was already making a profit. Kudler Fine Foods opened two additional stores, one in 2000 and one in 2003 (Apollo Group, 2011). Because business has been so good, management is looking at another possible expansion and is seriously considering the options available. In order to make the most beneficial as well as profitable decision, management must take its time and...

Words: 1483 - Pages: 6

Premium Essay

Kudler Fine Foods

...Running head: PROBLEM SOLVING: KUDLER FINE FOODS Abstact The goal of this paper is to identify the problems associated with Kudler Fine Foods and explore options using the problem-solving steps to find the solution to the problems. The paper includes research about customer satisfaction and the organization of the business. The paper also establishes the importance of maintaining and operating a successful business. In addition to the research, there are key reasons regarding why it is important to maintain a successful business. Problem-Solving Steps: Kudler Fine Foods Kudler Fine Foods (KFF) Company was founded by Kathy Kudler she started the business because she was tired of going all over town trying to locate fresh ingredients to cook with; so she decided to start a gourmet food store that only sells fresh goods. There are three locations in the San Diego Metropolitan area. Because this is still a fairly new company on the rise, it has its day to day challenges. A few of the challenges the company is facing today are with Management and the lack thereof, the pricing of goods, and Marketing. The challenge this paper is focusing on is the Management. Describe the Situation- All responsibilities of the company fall on one person who is the founder Kathy Kudler. She handles all the business aspects of the company she personally takes on the responsibility of all three locations, which can be a bit much for one person to handle on his or her own. ......

Words: 702 - Pages: 3