...Overview of Management Sharvon Jackson MMPBL/502 – Managing the Business Enterprise December 20, 2010 Micheal Barker Overview of Management Kudler Fine Foods is a gourmet specialty store that originally started in La Jolla, California and has added two other locations in the Southern California and San Diego area. It is apparent that Kudler was managed efficiently in the beginning to the success of the opening of new stores. They are an example of an organization which is made up of different departments who work together to ensure the success of the organization. To get a better understanding of Kudler Fine foods, an analysis of their management structure will be completed, how technology and internet is made useful in the organization and how the Porter’s Five Forces Model can be applied to Kudler’s operations. Management functions and responsibilities As president of the organization of Kudler Fine Foods, Kathy Kudler has a critical role to perform in the company. As Kathy has started the company and is the president, she has the responsibility of creating a vision for the company to follow and to set goals company wide for all employees to follow and uphold. To assure that the goals are evident for all to see, the Mission Statement for Kudler is posted on their website. The second tier of management at Kudler consists of three directors that have various duties to the organization. These three tactical managers are in charge of translating the vision...
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...Kudler Strengths and Weaknesses FIN-370 April 28, 2011 Dennis Hoerr Kudler Strengths and Weaknesses Corporations make difficult decisions every day about the growth of its company. Some of the biggest decisions are how to expand the business to reach new customers in new locations. Kudler Fine Foods has three options to choose from for its expansion, going public through an IPO, acquiring another organization in the same industry or merging with another organization. There are risk and benefits in each of the options mentioned. IPOs are extremely expensive and a typical firm may spend 15% to 25% of the money raised on expenses directly connected to the IPO (Keon, Martin, Petty, and Scott, 2005). The other two options can be just as risky and can cause a dramatic lose of loyal customers. Kathy Kudler has established a well-defined organization that has expanded to three stores in California. Kudler Fine Foods prides itself in serving upscale specialty foods with an assortment of wine and cheese products. Several strengths and weaknesses require an in-depth analysis before Kudler fine foods decides on taking the next step toward company growth. Kudler Fine Foods maintains several strengths that position the company for expansion. Since their inception, Kudler Fine Foods tapped into a market that exhibited high growth potential. With the absence of fine food stores in the area, Kudler experienced significant growth and fulfilled their strategic plan of offering a selection...
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...Marketing Research Paper MKT-421 Individual Marketing Research Paper Kudler Fine Foods While developing the Kudler Fine Foods marketing campaign strategy it is critical to identify areas which will need additional marketing research. By identifying areas for needed additional market research, Kudler Fine Foods can better target its marketing strategy and tactics. By analyzing competitive intelligence, Kudler Fine Foods can better assess opportunities within its current marketing strategy. Background Kudler Fine Foods was founded in 1998 when its first store was built by Kathy Kudler. The company maintains its main base in San Diego, California and services the neighborhoods of La Jolla, Del Mar, and Encinitas. Each store has more than 16,000ft of modernized groceries and fresh organic specialty foods. Kudler Fine Foods prides itself on offering high quality foods, both domestic and imported. The company maintains specific strategic practices to introduce planning unrealistic goals and objectives. Although the company services a niche market in a minimal geographic area, the grocery industry is inherently competitive. The success of the company is attributed to its high standards in human resources and inventory control. By identifying additional areas for marketing research and analyzing competitive intelligence, Kudler Fine Foods will be able to expand its operations and establish more locations. The...
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...Personal Values and Business Ethics Strong values and ethics, deeply ingrained in all levels of an organization, are critical to success. My personal values and the business ethics I developed throughout my career represent who I am in all that I do, continuing to make me successful in the US Army and a suitable operations manager at Kudler Fine Foods. My Values and Ethics I have served in the ranks of the US Army for more than 15 years. Along the way, I developed a strong sense of family, responsibility, respect, and integrity that shapes my personal and professional decisions. That my values closely align with those of the US Army is no simple coincidence. In fact, there is a strong correlation between the success of an organization, the individuals within, and this alignment of values. John Allison, the CEO of Branch Banking & Trust Corporation for more than 20 years, acknowledges that the firm’s values are deeply ingrained within his successful organization. He notes that the all levels of the management team reinforce the values of the organization, and although those at the entry-level may not be able to articulate them as readily, they are very aware of the influences of the values (Parnell, Dent, & Allison 2009). In the case of the Army, a strong promotion of family is critical to our success. Because our job entails so much hardship, it is vitally important to honor and preserve the family bond whenever possible – otherwise, the hardships would be...
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...Kudlers Frequent Shopper Program (KFSP) Roger Morgan, James V. Lewis Jr., Thomas Brennan, Derrick Jones, Michael Farmer, Stephon Meadows University of Phoenix Kudlers Frequent Shopper Program (KFSP) Kudler fine foods markets are food stores, in the San Diego, California area, specializing in distinctively elegant foods from around the world, and catering to a more affluent clientele not consumed with the cost of things, but seeking to purchase quality specialized products. The management and owners of Kudler Fine Foods Stores, in keeping with the standards and attitudes set forth in their mission statement are in the beginning processes of initiating a frequent shopper program throughout the entire Kudler fine food organization. Once in place this new frequent shopper program will enhance the company’s ability to analysis its customers’ in-store purchasing behavior by tracking how many times an individual consumer is in the store within any particular week, month, or year. The program will automatically track those items, which are purchased during those visits, and in what quantities those items are purchased by that specific customer. This information, which is critical to inventory control and would be used by the management team and Kathy Kudler in their monthly operations review meetings to maintain customer service levels, control excessive merchandise, and curtail inventory stock outs (Virtual Organizations Portal, 2007). The scope of Kudler’s Fine Foods...
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...University of phoenix Operations Management Paper Maya nasri Week Three 19th, Oct, 2009 Kudler Fine Foods is making a decision that will change the way its operations are managed. This decision is consists of initializing contract negotiations with local growers of organic produce. Operational changes have to be implemented in order for the company to satisfy its customers. All of the business processes at Kudler Fine Foods will be affected along with the supply chain. A revision of quality control tools is needed in order for the company to have affective operations policies. This move will affect different areas of the company’s business, purchasing, inventory management, forecasting merchandise selection and pricing. The demand for this type of foods by the customers will have to be a high priority. Kudler’s competitiveness depends on their business process. Availability and delivery of the merchandise is crucial in today’s economy due to competitive markets. Kudler must be aware of the competition and the items and prices of their products and services. Kudler Fine Foods must remain competitive and by re-evaluating the global competition and implement the necessary strategies and changes for global survival. Kudler already has a clientele base of customers due to their existing business that will cost them little to no money to advertise to them. With the use of existing customers Kudler will be able to get word out that...
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...Kudler Fine Foods Business Analysis Karen D Glover BSA 310 April 15, 2012 Joseph Rezendes Kudler Fine Foods Business Analysis Kathy Kudler, the founder of Kudler Fine Foods (KFF) has a primary goal in establishing a retail food store that provides a selection of gourmet foods in order to meet the needs of the typical consumer, all within one store. Kudler’s mission statement is clear;”provide our customers the finest in selected foodstuffs, wines and related needs in the unparalleled consumer environment.”(Kudler Fine Foods Mission Statement, University of Phoenix Virtual Organization Portals, 2008) With the wide variety of foods is offered at Kudler Fine Foods, the different departments include gourmet baked goods, dairy, gourmet cheese, and wine, organic, non-organic produce sections, fresh meats, and seafood. In addition, within the three retail locations, KFF offers cooking classes along with monthly cheese and wine customer appreciation classes. Some of these services will be expanded into the private residence sector. Adding to their list of offered services, KFF has just added a new catering service in an attempt to attract new customers, as well as, increasing revenue from their existing customer base. There have been some recent operational changes at Kudler that will be advantageous to the success of their stores. Kudler is able to increase their profitability by using operational strategies, such as, establishing contracts with local producers of organic produce...
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...BUS/475 July 25, 2011 Dr. Leah Raby The Kudler Fine Foods or KFF for short is an existing gourmet shop in which handles specialty items. Owner of these establishments is Kathy Kudler. She is the one who is responsible for the hiring, firing, inventory, and all managers, or assistant managers. Since 1988, Kudler Fine Foods is in the processes of rapid expansion. Kudler currently has three locations in different areas of California. The stores are carrying the finest of cheeses, meats, produces, and wines. This inventory is set for knowledgeable shoppers and particular customers. However, there needs to be resolutions made because of the costly payroll, inventory loss to employees, and the value vision and strategies for the customers, which is lost. Kudler Fine Foods is enthusiastic to offer individuals products to satisfy everyone’s needs for fine dining. The organization is known as an upscale food store offering many products from bakery items, meats, seafood’s, cheese, dairy products, produce, and packaged foods, and condiments. Kudler Fine Foods value all customers with prices that will meet the needs or wallet of anyone. Kudler Fine Foods has something for everyone whether shopping for personal, business, or party needs. The organization’s mission is to offer service at high quality because Kudler’s shops everywhere to obtain quality products for every customer. Kudler will go the extra mile to make sure Kudler is the supplier of choice for any customer wishing...
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...Overview of Management Introduction Kudler Fine Foods (KFF), opened in 1998, is “committed to providing their customers with the finest selection of the very best foods and wines so that your culinary visions can come true” (Kudler Fine Foods, 2007). Kathy Kudler, President and Founder, “vision was to create one store that would stock a wide selection of the freshest ingredients as well as all of the tools a gourmet cook could ever want” (Kudler Fine Foods, 2007). She was certain that her company would be a great success if she combined the convenience of a one-stop shop with reasonable pricing. The purpose of this paper is to examine the primary management functions and its relation to KFF by describing who is responsible for each function, to explain how technology and the Internet are utilized and how it affects management, and cite an example using KFF organization that illustrates Porter’s Five Forces model. The Primary Functions of Management Planning and Strategizing “Planning and strategizing and two sides of the same coin. For a company to be successful, the goals of individuals, teams, and management should be coordinated to support the firm’s mission” (Balkin & Gomez-Mejia, 2002). KFF mission is to “provide their customers the finest in selected foodstuffs, wines, and related needs in an unparalleled consumer environment” (Kudler Intranet, 2003, 2005, & 2008). Kathy sets the direction and guidance for KFF by planning for the future in accomplishing the...
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...Kudler Fine Foods System Solution Kudler Fine Foods System Solution Kudler Fine Foods was started by Kathy Kudler in 1998 and is a premiere gourmet grocery store with three different stores located in Southern California for those savvy shoppers who are searching for the finest meats, produce, cheeses, and wine. Customer satisfaction and very little competition are Kudler Fine Foods biggest strengths. However, their biggest weakness is the fact that even Kathy Kudler is the owner of the company; she is the sole person responsible for order replacement, inventory, and all other major business issues. Geographic expansion of the store and store profitability will suffer if Kudler Fine Foods does not diversify into e-commerce, if an Enterprise System is not developed to allow managers and executive to access real time information concerning store locations, and if new inventory and order replacement procedures are not developed to provide all store locations with necessary inventories and the ability to order the specialty items that Kudler Fine Foods is known for. Kudler's New Organizational Structure Kudler Fine Foods will need to adopt a new organizational structure in order for the proposed system solutions to be effective. Kathy Kudler currently is a one person show; she is responsible for all store inventory control and purchases and she travels to each store on a daily basis to manage the stores. This method of management and inventory control...
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...Kudler Accounting System BSA/10 May 24, 2014 Sharon Foreman, PhD. Kudler Accounting System Kudler Fine Foods has hired a consulting firm to assist in them with their selection and installation of a comprehensive Retail Enterprise Management System. Smith Systems Consulting had been selected for the contract. The analysis from Smith system recommended a scalable, modular Retail Management System was purchased, installed and determined to be a superior fit for Kudlers’ retail stores. Key Features “The key benefit of enterprise system is data integration. Integration enables the sharing or exchange of data” (Turban, Volonino, & Sipior, 2011, Chapter 10). They key feature that will come with Retail Enterprise Management System are general ledger module; accounts payable module; point of sales module; bank reconciliation module; asset management and accounting; and security. These modules provides account charts, detail transaction which can be itemizes down into specific categories. Financial reporting is extremely important; these reports are needed balance sheets, income statement, and cash flow, tread analysis. Kudler Fine Foods would even have the option to pull a store comparison report. Determine each department budget, along with sales, inventory which are listed as non-financial accounts. When it comes to purchasing large amounts of specific food items internationally, that would require penalty of paperwork and meeting the requirements. Through retail...
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...Statement for Kudler Fine Foods MGT 521 January 3, 2011 Problem Statement for Kudler Fine Foods Kudler Fine Foods was established in 1998 by Kathy Kudler (Kudler, 2003). “Kudler’s vision was a premiere gourmet grocery store for savvy shoppers who are searching for the finest meats, produce, cheeses, and wine” (Kudler, 2003, p. 3). Kudler Fine Foods, like many other organizations today is facing challenges because of an increase in competition and an unstable economy. After reviewing Kudler’s strategic plan, several issues were identified regarding the organization’s business practices. I will address one issue and identify alternative solutions. I will also provide a vision for Kudler by describing where the organization could be if management realize the opportunity. Problem Statement As Kudler Fine Foods expands in an ever-changing business world, its management structure is not transforming. Kudler Fine Foods shall create a well-define management team to work together effectively to achieve the organization’s mission. “One function of management is to give direction to their organizations, provide leadership, and decide how to use organizational resources to accomplish goals” (Nickels, McHugh and McHugh, 2008, p. 182). One major issue this organization face is a small management team. According to Kudler’s strategic plan, the risk of possessing a small management team is considered a weakness (Kudler, 2003). Kathy Kudler is the lead operations...
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...(Colander, 2010). Kudler Fine Foods was founded by Kathy Kudler in June 1998 after identifying a need for a gourmet specialty market in her area that could meet customers shopping needs by offering domestic and imported products in a single store. They compete in the marketplace relying heavily on the marketing surveys completed by their customers. They also operate under the best market structure they believe suits their organizational needs with consideration as to the positive and negative effects on the company, and their long-term profitability goals based on the competitive strategy they have chosen. Business Strategies Kudler competes under a differentiation strategy facing only a few competitors within the area. Since the inception of her first market, she has launched two additional stores throughout the Southern California area. She has maintained her sole control over the large bulk purchases, strict customer service policies, and the hiring of the best candidates that meet her level of desired expertise. She offers various classes in cooking, including monthly cheese and wine tasting. She currently offers catering to her customers as a new department for generating revenue. Some operational changes have proved to be most beneficial to their success of the stores. They increased their profitability by implementing such operational strategies, such as establishing contracts with the local producers that provide their organic produce. Kudler advertising is not...
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...Kudler Fine Foods: Operations Management MMPBL/502 MMPBL/502 – Managing the Business Enterprise 9/6/10 University of Phoenix Kudler Fine Foods: Operations Management Kudler Fine Foods is an upscale specialty gourmet food company. Their goal is to provide every customer with the best food products from wines, domestic products, and fresh organic foods. Kathy the CEO of the company wants to expand their business by contracting with local growers so they can provide Kudler Fine Foods with the best available organic products out there. By being able to have a huge organic section in all three stores will increase the company’s operational efficiency and retail sales. These changes will affect their supply chain with the local growers. This will also allow Kudler Fine Foods to develop a healthy relationship with the suppliers (local growers). They will be able to have better control over their quality and performance measures. They will be able to set quality standards and to provide good quality product to the customers that will allow them to increase their business and customer base. Kudler Fine Foods is in a position to be a competitive company against other similar companies that have not made the necessary changes to grow as a company. Kudler Fine Foods objective will be to offer the best of organic products to the customer so they can build a loyal customer base and to be able to build a long and strong relationship with the local organic growers, but...
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...the areas where additional market research in needed for Kudler Fine Foods (Kudler) and analyze the importance of competitive intelligence, and analysis regarding the development of Kudler’s marketing strategy and tactics. Importance of Marketing Research “Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area” (Kudler Fine Foods, 2011) that needs to enhance its marketing research in developing its marketing strategy and tactics. Marketing research is pivotal for Kudler to have a successful marketing strategy so they can remain successful and profitable within the up-scale, grocery store market. Research helps determine the demographical audience appropriate for its products because finding the proper target market is necessary in developing a company’s strategic and marketing plans. Knowing your competition and its competitive environment is essential to its marketing strategy and methods. Kudler must collect and analyze information on their competition and identify innovative ideas and various techniques that involve strong marketing tactics. Kudler’s direct competition would encompass grocery stores, such as Whole Foods and Trader Joes, and possibly local Farmer’s Market. Knowing its competitor and competitor’s customers could give Kudler an advantage on targeting its audience by promoting itself as a better alternative. Competitive intelligence will enable Kudler to define its target market. Additional Market Research ...
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