...paper talks about Kudler Fine foods and their speaking about incorporating the frequent shopper program into their store. They are considering the positive and negative benefits for the company and for the customers. They are trying to also consider the legality and ethical issues that would need to be issued for this to be installed. Kudler Frequent Shopper Program Kudler Fine food is an upscale specialty food store located in San Diego, California but they also have three sister stores in: La Jolla, Del Mar, and Encinitas where a customer can find in California(Apollo Groups, 2005). Kudler Fine foods was founded and is managed by Kathy Kudler, who is requesting a program that will track customers information on their purchases that they make at any of the three stores using a frequent shopper program. This program will award loyalty points similar to other program such as: Kroger, speedway, or chase banking when a customer uses their card at a retail store they will earn points on their loyalty card. A customer who makes a purchase using a loyalty card that will be provided through Kudler Fine food will receive loyalty points, but this program will only be for those customers that have signed up for it and wish to partake in the program. The customers participating, their purchases will be monitored and will be converted into loyalty points that they can later exchange through an outside service that Kudler will partner with...
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...Kudler Fine Foods has come a long way since they first opened their doors. The main goal of the company is to satisfy the customers' needs. Kudler Fine Foods has learned that by offering incentives for their frequent customers could increase the revenue of the company. Kudler Fine Foods must first take into consideration the legal, ethical and security issues for the frequent shopper program. Kudler Fine Foods will also need to take into consideration the financial concerns when it comes to the revenue and the cost to offer the frequent shopper program. Kudler Fine Foods could increase the customer base through word of mouth of existing customers, which could bring in new customers along with supporting the growth of the existing customer's purchases. The frequent shopper program will offer their existing customers that shop frequently to earn points that they could redeem towards high end gift items, airline First-class upgrades, or other specialty foods (kudlerfinefoods.com, 2007). How many points each customer will earn will depend on their own specific purchasing pattern. One of several factors that Kudler Fine Foods will need to take into consideration is the legal aspect for the company to offer this type of program (Kudler Fine Foods, 2007). In order for the Kudler Fine Foods to offer a frequent shopper program, they need research the best way to protect their customers' privacy rights. The frequent shopper program will store the customers' information into a database...
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...* The program shall initially collect customer information at registration, including * Full Name * Address * The program may initially collect additional information, including * Telephone Number * Email * Information shall be collectable by written card, POS system input, or online registration * The program shall Identify each customer with a unique identifier * The program shall identify reward point values for every purchasable item * The program shall tie into the POS system to associate a customer to a purchase at checkout time * The program shall store, in a centralized location, itemized purchase information at each checkout for analysis purposes * The program shall allow customers to provide one of * Their unique identifier * A coded piece of equipment (such as a bar-coded card) * Sufficient information to tie to a unique identifier (e.g. full name and address) * The program shall associate rewards points to potential reward items or services (as selected in partnership agreements) * The program shall include an online component by which a customer may * Check their points accumulated * View potential rewards * Claim rewards based on their current points value * Update or add profile information * View privacy policy information * The program’s online component shall support major web browsers * Internet Explorer * Firefox *...
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...Architecture for Kudler Fine Foods Frequent Shopper Program Introduction Kudler Fine Foods needs a logical technical architecture for their new Frequent Shopper Program’s system to work efficiently and accurately. This document describes the architecture Kudler Fine Foods needs to make their program successful while including descriptions about the hardware environment used to support the development and production of the system; network connections between the stores and Kudler’s headquarters; and the software development tool proposed to build this application. Next it covers the user interfaces used to collect data from customers and store personnel, as well as, the controls used to make sure that information is safe and secure. To begin, the hardware platform is described. Hardware Platform Hitachi ID Systems, Inc. (2013) describes a hardware platform as an environment that uses software and/or hardware to run applications and programs. This includes operating systems for the application side and routers, remote access servers and multitudes of other technology for the hardware side. Combined these items complete a hardware platform and give users the ability to support development and production of information systems. Network Connections Kudler Fine Food has a current network setup that works well but must be updated to successfully secure customer information, to be discussed later in this document. The plan for Kudler is to have a complete update of their...
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...Kudler Fine Foods Frequent Shopper Program Kudler Fine Foods is an upscale store which specializes in the highest quality specialty food items both imported and domestic. There are three stores in the San Diego area, they are in La Jolla, Del Mar and Encinitas. The departments within each store are: • Fresh Bakery and Pastries • Fresh Produce • Fresh Meat and seafood • Condiments and packaged Foods • Cheeses and Specialty Dairy Products The founder and owner Kathy Kudler put in a service request to develop a system that tracks customer purchases. This system will award loyalty points in a frequent shopper program. Before they implement the program Kudler Fine Foods will need to research several business considerations to ensure they keep their customer’s information safe and secure. These considerations include legal, security and ethical implications. In this paper I will detail the legal, security and ethical considerations of e-commerce. The paper will also detail a point-of-sale system that will be used to track Kudler’s customer’s purchases and award points. In conclusion a description of the financial analysis that will show why the expenditure or this program is justified for use at Kudler Fine Foods. Frequent Shopper Program Kudler Fine Foods would like to develop a frequent shopper program. A program such as this will track a customer’s purchases at the point of sale and reward them with points. The customer can use accumulated points to be redeemed later for...
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...Kudler Fine Foods Frequent Shopper Program Kudler fine foods are based out of several locations out of the state of California. The driving objective is for Kudler Fine Foods is to accomplish maximum profit by way of providing quality products at competitive prices to other competitors. Furthermore, Kudler fine foods has plans for future growth by expanding of the services by a sharpening the efficiency of their operation. Kudler Fine Foods also like to increase loyalty and profits to their organization and has been arrested in developing a system to track customer purchase through frequent shopper program to award loyalty points for redemption. Introduction In order to start this process Kudler Fine Foods we will first need certain elements that must be deployed before hand, we will be discussing the legal, ethical and security considerations for the development of this program to launch. And we will combine the separate entities into an operational system in order to track purposes of individual customers this way we are able to track the customers loyalty points for redemption for specialty foods and gift items and other products made available by our partnership companies. Ethical considerations Ethical Considerations of Frequent Shopper Program The frequent shopper program is subject to a certain degree of ethical consideration, it has been determined that the customers’ privacy will be under close evaluation in order to maintain a high degree of privacy...
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...Frequent Shopper Program Overview Kudler Fine Foods is a thriving business specializing in bakery and pastry products, fresh meat & seafood, and cheese and specialty dairy products. Recently, KFF has decided to start a frequent shopper program in order to increase revenue. Kudler is planning to track purchase behavior at the individual customer level and provide high value incentives through a partnership with a loyalty points program. By partnering with a loyalty points program company, customers will be able to redeem points for high end gifts, first-class airfare upgrades, and/or other specialty foods. Using customer data, KFF plans to compile customer purchase behavior patterns which will help them refine company processes and offerings to best satisfy their valued customers (Apollo, 2009). With all of this in mind, there are several issues that must be considered prior to executing any plans. Information security concerns like keeping their newly acquired customer information confidential and protected from unauthorized access, legal concerns regarding complying with privacy rights, and ethical concerns such as ensuring Kudler does not irritate their customers with offers, especially by email or phone communication. Information Security Concerns KFF needs to understand a few critical data security techniques. It is essential Kudler has a secure information system established. When collecting data from customers, there should be an authentication method used such as...
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...Kudler Fine Foods Frequent Shopper Program Brian Musha, Darrell Jones, David Kress, Matthew DiMare, Jason Longo, Thomas Kunis CMGT/400 February 9, 2015 Robert Quintin Introduction Team C has been tasked to develop a Customer Loyalty Program for frequent shoppers at Kudler Fine Foods. The program will consist of loyalty points that may be used by the frequent shoppers to purchase high value merchandise from the vendors of the loyalty points partner program. The team has also been tasked to insure that the information collected from the frequent shoppers is securely protected from outsiders and others that may make the system vulnerable to threats. Team C will cover each step within the system development life cycle to cover all systems affected and mitigation of risks and will at properly satisfy the needs of Kudler. Outline of Customer Loyalty Program Kudler Fine Foods prides itself on delivering the finest in specialty foods from around the world. In continuing with the tradition of providing the best for their customers Kudler has decided to develop a Customer Loyalty Program. This program will consist of a loyalty points program with said point being accrued from purchases made from Kudler. The customer will have to sign up for the program and after doing so will have their purchases tracked and with each purchase will collect loyalty points that can later be used towards high value items provided by vendors of a loyalty points partner program. The reasoning...
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...Considerations for Kudler Fine Foods Frequent Shopper Program Kulder Fine Foods is considering the development of a system that tracks customer purchases through a Frequent Shopper Program that will reward points for the loyalty of Kulder’s customers, which can then be redeemed for gift items. In doing so, there are many legal, ethical, and security aspects for Kulder Fine Foods to consider in developing such a program for its loyal customers. Kulder Fine Foods will need to employ a secure E-commerce website that will allow customers to buy items online and track reward points through a member portal using a customer identification number. Customer identification numbers or member numbers can be acquired either online through the stores E-commerce website or at a physical Kulders store location. The Security aspect of the E-commerce system that Kulder will be using, will need to be secured by a system to protect the sensitive data, such as customer names, addresses, credit card numbers, and other important data. Implementing a secure transaction platform is also a very important requirement for any E-commerce program. This will provide customers with a secured portal for their purchases and will limit financial and legal risks to both the customer, and Kulder Fine Foods from compromised transactions. There should be different levels of access security for all of the IT components making up the server system that will be storing sensitive data on mainframes and the networks...
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...Kudler Fine Foods Frequent Shopper Program Security Concerns Kudler Fine Foods is an upscale food specialty store with three locations in the San Diego metropolitan area. The needs of the customers and overall satisfaction is the main mission that Kudler strives to uphold. Kudler Fine Foods has experienced significant growth and is now focused on expanding services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers (Apollo Group Inc., 2013). Kudler must first review the legal, ethical, and security concerns as well as any financial concerns contained within the cost of this new Frequent Shoppers Program. Legal Considerations In creating this new program, Kudler must first address any Legal issues with this new system. Protecting the customers’ privacy rights must first be researched and taken into consideration. In obtaining customer information that could be used to personalize marketing campaigns, recommendations and discounts, Kudler will need to understand that the customer must be balanced against the individual's need for privacy. In collecting the information, Kudler must fully disclose what information is collected and how it will be used by Kudler and possible third party vendors, so the customer's informed consent can be secured. Adhering to the Privacy Act of 1974, Kudler “shall not disclose any record which is contained in a system of records by any means...
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...Frequent Shopper Program Eric Lopez BSA/310 August 4, 2005 Craigs List Frequent Shopper Program. Located throughout several different parts of California, is a popular food store that is called Kudler Fine Foods. The main goal for the store is to provide quality food products at reasonable affordable prices that other stores cannot compete with. With this being their main goal, the store believes it will greatly gain profit and exposure leading up to the company growing. Kudler Fine Foods is seeking to expand its operations by improving their quality and providing enough quantity. Kudler is seeking to take their business in a whole new direction with a Frequent Shopper Program. Proposed System Requirements List • The system shall have three tiers of users: Customers, Users, and Managers. o Users in the “Customers” tier represent customers of Kudler Fine Foods and account holders. They will be able to view their Frequent Shopper Points balance that they have accumulated in their account in the system as well as redeem their points for rewards. o Users in the “Users” tier represent employees of Kudler Fine Foods. They will be able to view their Frequent Shopper Points balance on their account, it would allow them to process the credits gained for purchases made as well as automatically issue debits to the customer’s account when an item has been returned. o Users in the “Managers” tier represent employees of Kudler...
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...Kudler Fine Food's Frequent Shopper Program Rey Dela Cruz BSA310 March 19, 2011 Morris Polston Kudler Fine Food's Frequent Shopper Program Kudler Fine Foods is a specialty food store located in the San Diego metropolitan area. Currently, they have three locations (La Jolla, Del Mar, and Encinitas). Kudler offers a wide variety of baked goods, fresh produce, meat, seafood, condiments, packaged foods, cheese, specialty dairy products, and fine wines. Kathy Kudler, the owner of Kudler Fine Foods has requested that we create a frequent shopper program to reward customer loyalty. Kathy Kudler is always looking for new ways to expand and market her company. She believes that the frequent shopper program would be a great way to meet those goals. There are many potential legal, ethical, and information security concerns related to the development of the Kudler Fine Foods Frequent Shopper Program. Description of the Frequent Shopper Program The main objective of the frequent shopper program is to track purchasing behavior at the customer level and provide customer incentives through a loyalty points program. Other stores provide store discounts to customers based on their purchases, but Kudler Fine Foods has partnered with an existing loyalty points program that will allow customers to redeem their points for higher-end gifts, airline upgrades, and other specialty foods. The frequent shopper program will allow Kudler to refine its ordering and inventory processes, provide better...
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...Frequent Shopper Program Tonya Freeman-Gely BSA/310 March 25, 2013 Jeffrey Doolin Abstract Kudler Fine Foods has decided that it would be beneficial to the company to create and utilize a Frequent Shopper Program. In order to help make this happen Smith Consulting has been hired to design and develop a Frequent Shopper Program that will be functional and effective. Throughout this paper there will be different concerns discussed in regards to the new program, such as: legal, ethical, and information security. Also discussed within this paper will be the financial costs of acquiring the new program. Frequent Shopper Program Introduction Kudler Fine Foods is a small company that is ever growing and looking for better ways to improve as far as the needs of the customers as well as the company. The current proposal to better benefit these needs is a Frequent Shopper Program. A Frequent-Shopper or Loyalty-Marketing program is an electronic method of identifying customer purchases and translating that information on their shopping habits and preferences (Retailer & FSP, 2012). The program will allow the shoppers at Kudler Fine Foods to earn points based on the purchases they make (Rogers, 2011). However there are certain concerns that could greatly effect the new program. In this paper the concerns will be broken down into sections so that it is easier to understand what they are and how they effect the program. In the first section the financial aspect will...
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...Service Request Kudler Fine Foods BSA/310 11/20/2011 Service Request There are different benefits and consequences that come with having a Frequent Shopper Program. These next few paragraphs will assist in understanding some of the benefits and consequences. In addition, will describe some of the legal, ethical, and information security concerns. Legal Kudler Fine Foods, being a small business has the potential to have many risks with legal issues. There is the issue of personal information; this would mean this small business would need to hire workers to keep all personal information of a customer safe. The potential loss of a customer’s personal information, whether the loss of information is internally or external there is a potential of serious crime to be committed, such as identity theft. This could become a serious threat to this small business because if identity theft occurs and it is known by the customer that the personal information was obtained from this small business. This would mean that the customer would have good ground to sue this small business. This could also lead to a loss of customers that already buy goods from this small business as well as a loss of potential customers. This could be devastating for Kudler Fine Foods because it is a small business, the legal fees and the potential money loss for being sued. Ethical The ethical part of Kudler Fine Food in this Frequent Shopper Program could be connected...
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...Kudler Fine Foods goals are to increase loyalty of consumers and profitability. To be able to achieve these goals Kudler Fine Foods needs to expanding the services, implementing the frequent shopper program and to reduce costs through better bargaining with the suppliers and improved inventory management system. Kudler Fine Foods steps of collaboration should take place in the area of forecasting. Kudler Fine Foods should be coming up with ways to that will attract the most customers into the store. They can do this by setting up in-store cooking class special and promoting their new frequent shopper, Kudler Fine Foods also needs to forecast how they will handle the inventory levels so nothing is either overly or underlie stocked. Kudler Fine Foods second step is to coordinate the function of merchandise selection and pricing. This is to make sure that the right so that the right merchandise is available to the customers while they are in the implementation of frequent shopper program. Also during this stage Kudler Fine Foods has good products available for their customers from their suppliers. In the third step, the function of inventory management should fine tuned with the expansion of services campaign and implementation of frequent shopper program of Kudler Fine Foods to introduce Just In Time technique. The introduction of JIT will help reduce the costs for Kudler Fine Foods. In the fourth step there should be close coordination with the accounting function. This is...
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