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Kudler Strategy Paper

In: Business and Management

Submitted By najetwa
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Kudler’s Strategy Paper
MMPBL/502
March 21, 2011
School of Business

Kudler Strategy Paper Kudler Fine Foods a very dynamic, and innovative gourmet food store, is on a journey to be the best gourmet store there is. Apart of Kudler’s mission is “to provide our customers with the finest in selected foodstuffs, wines, and related needs in an unparallel consumer environment” (Kudler Fine Foods, 2009, pg. 1). With this in mind, Kudler will need continuous development, and strategy building techniques as a part of their operation. In this paper the subjects to discuss are, the impact that technology has brought upon the company, and how much these impacts have become opportunities. As the company strives for the best, the intended strategy, and tactics used will be discussed. In order to maintain these strategies and tactics, managers will need to find the means, by which they will maintain, develop, and execute these strategies.
Technology and business opportunities Technology has advanced our way of life in such a way that one cannot do without it, as it has changed the way we execute situations and problems alike. All over the world, people use technology to enhance their surroundings. It was also seen where “Japanese who carry phones serviced by NTT Docomo, Japan's dominant cell phone carrier, can opt to have alerts about earthquakes pushed directly to their phones “(Mims, 2011). Japan and many countries use technology as a means to solve numerous problems, and Kudler is no different. It was realized that Kudler has a point of sale system that records the items purchased, the amount of transactions for a given period, and so this further assists Kathy and the store managers, to have better forecast of items to order and items to up sell. This also allows the inventory process to be easier, rather than doing physical bin cards. Another way, by...

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