...Kudler Fine Foods Introduction Kudler Fine Foods has reviewed a significant growth in business. Expansion has been discussed on implementing services, increasing consumer purchase cycle and furthering efficiency of Kudler Fine Foods operations. Kudler Fine Foods strategic objective is to increase loyalty and profitability from customers. Customer’s purchases will be tracked through a Frequent Shopper Program using a point-of-sale (POS). The program will keep track of an individual customer’s purchase or purchases and provide high end incentives through a partnership with a loyalty points program (Kudler Fine Foods, 2009). Kudler’s partnership with a loyalty points program will provide customers with a points program where the customer can redeem points for high-end gift items, specialty foods and first-class airline upgrades (Kudler Fine Foods, 2009). Team A has been invited to create a business/systems requirement document to initiate the development of the Frequent Shopper Program. Team A will outline in the following document Team A’s proposed plan in meeting the objective of the aforementioned request. Executive Summary ------------------------------------------------- Kathy Kudler’s vision became a reality in 1998 when she opened her first store in La Jolla, California. Gourmet cooking coupled with efficient food preparation was the cornerstone of the La Jolla store (Apollo, 2008). Kudler’s has expanded with the opening of the Del Mar location and with Kudler’s latest...
Words: 1257 - Pages: 6
...weaknesses, external opportunities, threats, and trends will do to the business from the product being implemented. Kudler Fine Foods implementing a fresh brand of coffee to the high quality line of products currently available will bring a new, larger variety of consumers to become more familiar with the products of Kudler Fine Foods. Daily coffee drinkers have to have caffeine in the morning in order to face the day and some have to have caffeine throughout the day to keep him or her on track. The occasional coffee drinker likes to have a variety to choose from depending on what brings him or her to crave the coffee suddenly desired. This is an internal strength because when consumers try the new line of coffee from Kudler Fine Foods and love the taste, it will lead him or her to venture from buying only coffee to buying other great products offered through Kudler Fine Foods, like the organic milk to go in that already great cup of coffee. An internal weakness to adding a line of coffee to Kudler Fine Foods is that Anytime a new product is introduced, there are many opportunities that are available. Adding coffee to Kudler Fine Foods gives them the external opportunity to branch out and make the great products carried known to consumers. This can be done through coffee shops or giving away free samples where Kudler Fine Foods products are sold. Adding the Kudler Fine Foods line of coffee to coffee shops around the...
Words: 630 - Pages: 3
...Evaluation of the Design Elements The evaluation of data tables is critical in order to control inventory. The data tables that contain the inventory information are used to count the available inventory that each location has in stock. This will allow managers to keep the low inventory refreshed and never run out of what is in demand. The data table provides us with information on inventory items, store departments, general ledger coding, and the dollar amount of inventory that is in stock. Entity Relationship An entity-relationship diagram is a data modeling technique that illustrates business entities and the relationships between them. Each shape within the diagram has its own special meaning. A rectangle represents an entity. Diamond represents relations between the entities. Oval represents unique entity attributes. The line between these shapes so how they are related to one another. Recommended Improvements The inventory data tables are very helpful when looking at patterns. The tables aren’t perfect and could have improvements made to them. I would recommend adding the quantity of each item in the table. This will allow for upper management to see what items are selling and which aren’t. This will also allow for restocking of inventory in case any gets low. This is extreme important when it comes to food, because being sold out a food item reflects negatively upon the establishment. Pivot Table Pivot tables are very useful when summarizing and organizing data...
Words: 372 - Pages: 2
...Kudler Fine Foods is a gourmet grocery store located in Southern California established in 1998 by Kathy Kudler. Kudler Fine Foods currently has three locations, and they are planning on opening a fourth location and consolidating the third stores with the new one. The company also plans on expanding to San Francisco, and other areas outside of the state of California in the next 5-10 years. Although Kathy has a passion for food and her clientele, she lacks experience in management and organization, as well as financial matters. The three stores are currently being run by Kathy, and a store manager and assistant manager at each store. Kathy visits the three stores daily and makes all the final decisions personally. Currently they do not have a website, and they are not electronically tracking orders, monthly earnings or spendings. This lack of use of technology makes tracking this information time consuming and difficult. Kathy also does all the purchasing herself, and since Kudler Fine Foods is dealing with mainly perishables, tracking inventory becomes a huge consideration. At this time, there is no contingency plan if Kathy gets ill and is unable to personally tend to the business. “All organizations need to have contingency plans for Unexpected events. Note the chaos in New Orleans when hospitals and other organizations were not prepared for a major hurricane” (Nickels, McHugh, & McHugh, 2008, p. 189). Problem statement: Kathy Kudlers’ lack of trust is prohibiting her...
Words: 587 - Pages: 3
...Kudler Fine Foods Information System Kudler Fine Foods Company is an upscale fine food store located in San Diego metropolitan area. With three different locations in Del Mar, La Jolla, and Encinitas in which Kudler Fine Foods has properly capitalized and managed their computer system for business. Kudler Fine Foods management would like to effectively integrate technology into their everyday business transactions. Kudler Fine Foods have asked that my accounting firm to analyze their systems and present them with a brief detail. In order to accurately assess and recommend an efficient computer system the team will have to evaluate and make recommendations based on the following; Kudler’s key business and accounting information needs, Kudler’s current inventory system, identify strength and weakness with potential technology threats, and suggestions for improving their systems. Business and Accounting Information Needs Kudler has the following key accounting information system needs in order to maintain and efficiently run a virtual business: Customer and sales management, inventory management, revenue management along with bank reconciliations, cash, employees, and payroll, reports and inquiries, and security. Kudler’s computer systems integration will expand the communication among all their retail stores by linking all the point-of-sales terminals, modifying just in time process of inventory control, and cooperating with...
Words: 1202 - Pages: 5
...Kudler fine foods prides themselves on the best quality of shopping a customer can experience, the quality is reinforced in the company’s mission statement, vision, values, and goals. A close analysis of these four characteristics of the company, show a direct link to the existence and success of the company. Kudler Fine Foods mission is: “To provide our customers the finest in selected foodstuffs, wines, and related needs in an unparalled consumer environment” (Apollo Group Inc., 2009). According to the mission statement on the company website, their mission is to bring the finest food and wine products from all around the world to one location. The prices are high than most grocery stores; however, the selection is equal to none. Kudler Fine Foods have created a vision, which gives the customers hands on experience while shopping. Kudler’s vision brings celebrity chefs, and famous people who love gourmet cooking into the stores to interact with everyday shoppers. The customers get to shop for the finest foods in the world, and try their hand at learning a new cooking style within one shopping experience. The founder of Kudler Fine Foods is Kathy Kudler; Kathy used her vision and her values to develop a business plan that would excel her company into existence. The values of her company are seen in the foods in her stores. Kudler’s has selected professional employees who search the globe for specific foods and wines, which will be evaluated by the customers in her store. Any...
Words: 315 - Pages: 2
...Kudler Fine Foods Darryl Mitchell BSA/310 10/13/2012 James Plastow In 1998 is when the Kudler Fine Foods was founded. The company was founded by Kathy Kudler when she realized she had a passion for gourmet food stores. She had no experience in the business but she kept going until she was successful. She has three stores currently opened. She has been able to operate without calling up any outside investors. Before she found the company she was a VP of a large contractor. First, one of Kudler Fine Foods issues is that it has too many weaknesses. They need to have a higher percentage of perishable goods rotated daily. They should rotate their perishable goods daily. Too many perishable goods are being thrown away and given to charities. The Kudler Fine Foods Company needs to stop allowing the employees to take home perishable goods because the store is losing money doing that. The company needs to cut down on the pay so they can be able to higher qualified people to work for the company. Another problem in this company is that they only have one person, Kathy, to handle everything in the company. She is the only one who handles replacement inventory and business issues. They need to higher an assistant for her so when she is sick or on vacation things can be handled while she is gone. Keeping the Del Mar location opened is hurting their business. They need to close that store down and put it in a bigger town so they can do better business. Like stated before the company...
Words: 773 - Pages: 4
...Kudler Fine Foods Thomas Gilbert MKT 421 May 8, 2012 L. Denise Lozano Abstract This paper is a discussion of Kudler Fine Foods and the importance of marketing research in relation to the organizations marketing strategy and tactics. The paper will identify areas where additional market research is needed, and analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods’ marketing strategy and tactics. Kudler Fine Foods Kudler Fine Foods is located in San Diego, and is a local upscale specialty food store. Kudler provides products and services at three locations (La Jolla, Del Mar, and Encinitas). These stores are located in fashionable shopping outlets with the stores occupying about 8,000 square feet of sales space. Kudler offers a variety of domestic and imported products at each location. Product variety includes: Baker and Pastry Products, Fresh Produce, Fresh Meat and Seafood, Condiments and Packaged Foods, and Cheese and Specialty Dairy Products. Kathy Kudler is the founder of Kudler Fine Foods. Kathy opened her first store in 1998 and was followed by two additional store openings in 2000 and 2003 (University of Phoenix, 2011). Strategic Objective Kudler Fine Foods strategic objective is to increase loyalty and profitability of their consumer. The objective is to be achieved through three initiatives. These initiatives include: expanded services, a frequent shopper program, and increased efficiency....
Words: 1142 - Pages: 5
...domestic and imported wines. Kudler Fine Foods has experienced significant growth and is currently focused on expanding the services, improving the efficiency of its operations, and increasing the consumer purchase cycle. (Kudler Fine Foods) Kudler Fine Foods continues to grow and gain popularity. With their current growth, Kudler Fine Foods is ready to develop changes to increase revenue and lower costs. This paper will justify the importance of research to the marketing strategy and tactics of Kudler Fine Foods. This paper will also cover competitive intelligence and analysis and explain how it plays an important role in the development of the marketing strategy and tactics. In addition, if Kudler Fine Foods needs any additional areas of research, this paper will identify those as well. Marketing ResearchMarketing research is a type of business study that gathers records and analyzes data about consumers, competitors and the market. Marketing research can help create a business plan, launch a new product or service, expand into new markets, fine tune existing products and services. Businesses use market research to configure which parts of the population will purchase their products based on variables such as age, gender, location and income level. Marketing research finds the characteristics of target markets and plays an important part in an organization’s strategy of expansion. (Kotler, 2006)Marketing research is important to Kudler Fine Foods (Kudlers) since they are expanding...
Words: 2579 - Pages: 11
...organization’s core principles. Kudler Fine Foods will need to keep up with competition and the possibilities of going global would be one of the main strategic plans and objectives that the company would need to look at. The competition’s customers have access to goods by way of retail locations as well as online stores therefore it is imperative that Kudler Fine Foods develop a strategic plan to be able to compete in a global marketplace. There are areas to look in to in order to be able to keep up with competition and even surpass them. There are unlimited options for consumers in this day and age of technology and the global marketplace. One option that would need to be taken is to introduce stores in several countries. The initial investment would be costly and it would take some detailed planning to coordinate a plan for expansion. While it would create hundreds of jobs, the initial expense would cost a great deal as you take construction costs into account. Kudler Fine Foods would strategically place stores in key cities around the world but it would shift most of its focus to online sales. The internet offers Kudler Fine Foods an information superhighway that knows no boundaries. Consumers would have the ability to shop from the comfort of their own homes and have fresh product delivered quickly and efficiently. Kudler Fine Foods would have the ability to ensure the freshness of the product and would be able to distribute anywhere in the world. Kudler Fine Foods will also use...
Words: 347 - Pages: 2
...Kudler Fine Foods Brief Laura Sferra ACC/542 January 26, 2015 Christy Countryman Our client, Kudler Fine Foods is interested in integrating technology into its business operations. They have requested our services to provide them with a business brief detailing how computer systems might be more effectively integrated to meet their business needs and improve their accounting operations. The following business brief will identify Kudler’s key business and accounting information needs, analyze the strengths and weaknesses of Kudler’s current computer system and technology use. We will explain what opportunities Kudler has in terms of technology and provide suggestions for improving Kudler’s ability to maximize these opportunities. We will evaluate the threats that Kudler may encounter given their current system and will explore some solutions for those threats. Kudler’s business plan is to expand services and programs that will increase loyalty and profitability of existing customers and to gain new high-margin customers. Information technology will be needed to support their strategic sales objectives. The objectives of the sales plan are to design programs that will increase revenue and decrease costs. These programs include the New Customer Focused Programs, Frequent Shopper Program, Targeted Awareness Building and Cost Cutting Initiatives. Other Improvements are needed to support operating...
Words: 1121 - Pages: 5
...Kudler Fine Foods After searching for opportunities for a different lifestyle, Kathy Kudler had a vision of opening her own gourmet food department. On June 18, 1998, Kathy Kudler’s first store front of Kudler fine foods opened their doors, in La Jolla, California (Kudler Fine Foods.) Within two years later she open an additional establishment in Del Mar, California, which is within 30 minute distance from the La Jolla Store. Five years later she open a third store located in Encinitas, California. Kudler fine foods’ businesses have been doing great with the exception of one of the stores making enough money to break even. Kathy wanted her store to sell the finer items of the international cultures. Kudler Fine Foods consist of freshly bake breads, the finer meats, freshly organic produce, gourmet cheese, and superior selection of wine. Importance of Marketing Research Kudler Fine Foods is an upscale food supplier that will attract customers who are of a median to upper income. Marketing research is of importance when dealing with this any organization, especially when the products exceed the average price the same items. Kathy would need to know the target market of her customers. The target market consists of the characteristics and dimensions of their present and potential clients. Kathy needs to be aware of the average income of individuals in the area of the store, their lifestyle, population, sex, marital status, and the commute from Kudler fine foods to their home...
Words: 1027 - Pages: 5
...systems in relation to the strengths and weaknesses associated with the software and hardware systems you are currently using. Additionally, we would point out any possible threats and how you might be able to use computerized technology to offset them. We will conclude this brief by further explaining to you your ability to maximize the opportunities you have available to you through computerize technology for your business and accounting needs. Key Business and Accounting Information Needs Since June 18, 1988, Kathy Kudler the founder of Kudler Find Foods specializing in fine gourmet food, opened her first store in the San Diego metropolitan area. She later opened two more locations in 2000 and 2003, all in the metropolitan area. Each store offers a variety of bakery and pastry products, fresh produce, fresh meat & seafood, condiments, packaged foods, cheese, and specialty dairy products. Kudler prides itself on their selection of choice international products which when complimented with their experienced, helpful and knowledgeable staff who provides each customer with a delightful and pleasing shopping experience. With the company rapidly becoming a successful chain and a...
Words: 1450 - Pages: 6
...Kudler Fine Foods Frequent Buyer Program The intent behind the development of Kudler Fine Foods Frequent Buyer Program is to increase the level of customer loyalty. The system will be broken down into two different levels; the frequency of a buyers shopping with Kudler Fine Foods and the amount of money that the buyer spends with each purchase. A program like this is typically used as a marketing strategy that is “enabled by point-of-sale technology to record and store customer purchases in exchange for rewards’ (Appel, p. 156, 2006). A web-based shopping program will be used to enhance the Frequent Buyer Program for Kudler Fine Foods. This will be achieved by applying web-based advertising. A projection of frequent buyers growth is expected on the initial employment of the frequent buyer program. It is the estimate of the Sales and Marketing Department that there will be a 5% growth within the first 12 months of this program. The department has also conducted an analysis considering what legal courses of actions, if any, Kudler Fine Foods will need to take to ensure the success of this program. Legal Considerations A study of the consumer trends in this area will have to be conducted. The will enable the Sales and Marketing Department to allow for a smooth and functional program and give them an idea on how to better market the product. “Market research and demographics data can be used to better target products and produce better or customized products; such data are becoming...
Words: 297 - Pages: 2
...KUDLER FINE FOODS KUDLER FINE FOODS Introduction Kudler Fine Foods is a known food store with top quality products from the finest baked goods, meats, produce and packaged foods. It’s located in the San Diego metropolitan area with currently three chain stores and in the pursuit of expanding in a much wider market. It is a top of the line food market with well knowledgeable and experienced employees, which contribute the best customer service for a pleasant experience. Frequent Shopper Program When a business chooses to expand and grow as much as possible, it doesn’t just come down to new locations, it starts in the sales and marketing department to take a step in inquiring new ways and systems to get the revenue increase. Revenue increases with much new clients, and continuing business with past or current clients. The sales and marketing team have developed a new system to keep those numbers rolling, and allow for the expansion of the business with its new frequent shopper program. The frequent shopper program is designed to maintain current relationship, and develop new clients. This program offers clients a point system that will allow the client to build its points by the frequent business they receive from Kudler Fine Foods. The clients that are currently great loyal clients whom constantly return for the business will now have more reason to keep looking forward to returning for that point. The program will also allow catching new clients attention...
Words: 917 - Pages: 4
