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Kulder Fine Foods

In: Business and Management

Submitted By missyprissyp
Words 404
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Marketing Needs Kudler Fine Foods is entering a new market in South Africa. The products have been well received, and marketing will be key to the development of brand and product awareness as well as the growth of the customer base. Kudler Fine Foods has already met the expansion allowing customers both domestic and international delivery services, but the set geographic target area of focus is South Africa. The Direct to consumer approach will allow Kudler Fine Foods to achieve a higher margin and maintain a close relationship with the customers, which is essential for producing products that have a true market demand. Kudler Fine Foods “marketing department possesses good information about the market and knows a great deal about the common attributes of consumers” in South Africa (Kotler & Keller, pg. 63, 2006). This information has helped Kudler Fine Foods better serve specific needs of the consumer and help Kudler Fine Foods better communicate with the customer. Understanding the behavior factors of the consumer will help Kudler Fine Foods target the right communities. The marketing staff at Kudler Fine Foods seeks to fulfill benefits important to the customers. Customers work hard for their money and most do not enjoy spending what they have worked hard for. The quality of the red wine offered is important and should possess differences from other red wines in the market. A well thought out design must be taken into consideration by the marketing department and serve the desires of the customers because customer satisfaction will maintain a loyal customer base in South Africa (Kotler & Keller, 2006). Marketing Growth Kudler Fine Foods hopes to maintain a strong market growth in South Africa by offering the best red wine to consumers. The staff at Kudler Fine Foods hopes the demand for the

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